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The purpose of this paper is to analyse the overall effect of promotions on consumers’ food purchases in Scotland and to consider the implications of the findings for food and health policy.

This is achieved by analysing a representative scanner panel data set for the period 2006-2013. The methodology consists of exploring the impact of promotions on food expenditure and allocation within households’ food purchases, using expenditure regressions and estimations of the linear version the Almost Ideal Demand System.

The results indicate that whilst promotions have differentiated effects by category, they have similar results by SIMD. The effect of the promotions on the total expenditure is positive for all the quintiles. However, the effect of promotions on each food category is complex because of the cross-effects between categories. As regards the effect of prices, the results provide a picture that seems to indicate that typical economic measures such as specific taxes applied to substances which, e.g., encourage obesity, might have limited impact on the diet given the inelasticity of the demand to changes in prices.

A contribution of this paper has been to focus on the effect of promotions on all the food products consumed by Scottish households, instead of analysing promotional influences on a single or reduced number of products within a category.

This paper aims to empirically investigate the role of product positioning in the launch of food and drink products using a large dataset of new product development by food companies in Australia (AU) and New Zealand (NZ). As such, positioning through credence attribute claims can be associated with product launch strategies, including brand-new products, expansion of product ranges, new packaging and relaunch, as a response to market demand.

Text analysis was used to investigate the descriptions of food claims using Structured Query Language, providing a word list of food claims and further filtered and categorised into groups of claims. Multinomial regression models were then employed to analyse the association between product launch strategies and food claims adopted by firms.

The results of this paper provide evidence that positioning via food claims play an important role in product launch strategies in both AU and NZ. Types of food claims matter differently to firms' product launch decisions in the two markets. The “green” and “ethical” attributes are found to be associated with new launches in NZ but not in AU. Claims that are seen as most important for consumers are more likely to be engendered for the more costly launch approach.

This study is amongst the first studies that addresses the role of positioning in product launch strategies of food companies. The results and findings provide insights into the different prevailing credence attributes from the firm side and help policymakers to regulate the delivery of information about credence attributes to consumers.

The purpose of this paper is to assess Scottish consumers’ demand for animal welfare and organic pork. The paper also tried to answer the following questions: first, are animal-friendly pork and organic-pork complements or substitutes (competing)? Second, what is the relationship between pork products with different animal welfare labels (i.e. “freedom food” pork vs “specially selected pork”)? Third, does the demand for animal-friendly and organic pork vary with the level of deprivation of the area where consumers are living?

The dataset used in the analysis is the Kantar Worldpanel dataset for Scotland, which contains weekly data of food and drink purchases for consumption at home, covering the period 2006-2011. The panel is representative of the Scottish population and covers about 3,694 households. The linear version of the almost ideal demand system was estimated. Then, the own- and the cross-price elasticities as well as the expenditure elasticities for the 22 food categories and products were computed.

The results indicate that when the price of animal-friendly pork increases, consumers decrease their consumption of this product and substitute it by organic pork or regular pork, especially in the case of fresh pork, bacon and sausages. It was found that products with different animal welfare accreditation are substitutes in the eyes of Scottish consumers and are, therefore, competing for the market share of animal-friendly foods. The results also show that the demand for animal-friendly pork is more elastic in the most deprived areas in Scotland.

To the best of the authors’ knowledge, this is the first study that estimates the demand for conventional, animal-friendly and organic pork using a scanner data in Scotland and controlling for the variation by area of deprivation.

The purpose of this paper is to identify the attitudes and experiences of Scottish farmers in marketing their beef and sheep, and the nature of their marketing relationships. As such, it seeks to identify the challenges that the recently revised Forward Strategy for Scottish Agriculture may face with respect to the wider establishment of collaborative supply chains and the strengthening of links between beef and sheep farmers and other parts of the meat supply chain.

The approach involved a postal survey of beef and sheep producers throughout Scotland, with a sample which was representative in terms of regional and farm size distribution. In total 1,778 questionnaires were mailed, with a response rate of 34 per cent (n=611). In addition, interviews were held with major meat processors and retailers in order to provide a “reality check” for the information from the survey.

The results from the survey show that there are low levels of customer awareness amongst farmers in the red meat chain, and low levels of trust of other chain participants, particularly in relation to price.

The wisdom of developing collaborative supply chains is widely acknowledged throughout the European Union (EU), but such moves need an understanding of the attitudes and circumstances of the various supply chain participants. This paper is of value to practitioners (government, consultants and academia) as it highlights empirical issues that may hamper the development of collaborative supply chains.

The purpose of this paper is to analyse different aspects of the concept of value and to provide examples of value creation, identifying the conditions necessary for their production within a case study of a Scottish pig supply chain.

The case study involved in-depth, recorded interviews of between 60 and 75 minutes (undertaken between June and August 2010) with seven people involved in the chain and its management.

Value within the supply chain (i.e. value in exchange) was created through farmers engaging in horizontal and vertical collaboration. For farmers this value arises from efficient pig collection and transport, improved market and price security, and information on improving pig performance. For the processor and retailer, value is generated in terms of improved security of supply of an assured quality and the ability to communicate with their pigmeat supply base. For consumers, value (i.e. value in use) comes through market development associated with a label that communicates clear provenance, high animal welfare practices and consistent product quality.

A limitation of the research is that the findings are based on the analysis of a particular supply chain. However, the pig cooperative involved currently produces over half of Scotland's weekly pig production.

The lessons of the case study are highly transferable to other agri-food supply chains. It shows producers' successful efforts to reflect attributes that are important for different stakeholders (e.g. retailers, consumers). It also illustrates the importance of shared goals, information exchange and collaborative interaction between supply chain stakeholders in value creation.

The paper's contribution derives from showing the creation of value at different stages of a supply chain.

The paper examines one of Scotland's major pork supply chains and seeks to identify the key risks and challenges involved in developing a resilient agri‐food supply system, particularly with regard to primary product supply, and to show how risk management and collaboration amongst stakeholders can increase chain resilience.

The case study involved in‐depth interviews with seven people involved in the chain and its management.

Reduced supply chain vulnerability to risks arose through horizontal collaboration amongst producers, and vertical collaboration with the processor and retailer. Producers improved market and price security, and pig performance. For the processor and retailer the collaboration generated greater security of supply of an assured quality, improved communication with suppliers, and reduced demand risk as they could assure consumers on quality, animal welfare and product provenance.

The study's findings are based on the analysis of a particular supply chain, but the cooperative concerned currently produces over half of Scotland's weekly pig production.

The findings are highly transferable to other agri‐food supply chains. Producers' successful efforts to deal with different risks and the role of collaboration in enhancing chain resilience are illustrated.

The case is interesting because pigmeat supply profitability has been under constant pressure. It discusses the risks faced by all chain participants and the collective development of a chain which is relatively resilient to variations in price, production and supply.

The purpose of this paper is to examine the impact of agricultural credit on technical efficiency of Ghanaian maize farmers using a unique dataset drawn from the database of Sub-Saharan Africa’s intensification of food crops agriculture (Afrint II) in 2008 period.

In this study, a two-stage estimation procedure is employed to determine impact of agricultural credit on technical efficiency of Ghanaian maize farmers. The first stage utilized probit model while the second stage utilized stochastic frontier approach to estimate impact of credit on technical efficiency of Ghanaian maize farmers.

The study found that farmers are producing below the frontier with average technical efficiency of 47 percent. Policy variables such as credit access; education, extension access and farm size played a stronger role in technical efficiency. Agricultural credit in particular increased technical efficiency by 3.8 percent.

The results should not be extended to the impact of agricultural credit on economic efficiency since the allocative efficiency component is not considered in this study. Also, caution should be taken in the interpretation of these results because the data could not permit the incorporation of all variables that might affect technical efficiency.

The originality of the paper and its contribution to existing literature largely lies from the use of a unique dataset to find evidence of the impact of credit on efficiency in Ghana.

The purpose of this study is to investigate consumers' attitudes towards alternative slaughter methods (ASMs). ASMs present more animal-friendly and stress-free slaughter practices. However, these practices are not yet widespread due to strict regulations, high labor efforts and costs. Therefore, the market for meat products from ASMs is still small, and less is known about consumers' awareness, assessment and willingness to pay (WTP) for these products.

This study aims to close the research gap using a standardized and representative online survey among 1,604 German participants. To identify target groups for these kinds of meat products, a factor and cluster analysis was conducted.

The results show that ASMs are not widely known among consumers. Overall, participants evaluated ASMs positively, but about 1/3 of the participants stated to also have concerns related more to hygiene than to animal welfare issues. The cluster analysis reveals two out of four clusters found that are interested in ASMs. These clusters are characterized by high trust in small butcheries and organic meat consumption.

The slaughtering sector has hardly been examined from an economic point of view in the animal welfare debate so far. This study identifies potential target groups for products originating from ASMs based on possible consumption drivers and barriers. Therewith, products from particular animal welfare friendly slaughter methods can be promoted purposefully to suitable target groups.