Eduardo Picanço Cruz, Roberto Pessoa Queiroz Falcao and Cesar Ramos Barreto
The purpose of this paper is to analyze Brazilian entrepreneurial communities in Florida, through the capitals theory approach.
Abstract
Purpose
The purpose of this paper is to analyze Brazilian entrepreneurial communities in Florida, through the capitals theory approach.
Design/methodology/approach
By adopting a comparative case study approach, the researchers conducted 80 in-depth interviews with Brazilian entrepreneurs in two different communities – Pompano Beach (Miami area) and Orlando, Florida. Data triangulation was performed through interviews with community stakeholders, secondary sources of data and surveys.
Findings
Authors propose a framework of 27 contexts, based on immigrant entrepreneurs’ capital provisions. Evidence points to different evolutionary paths of the two communities of Brazilian immigrants that were compared. Some of these contexts were found in other ethnicities from extant literature, which shows that it might be generalizable to other cases.
Research limitations/implications
The limitations relate to the fact that the comparative study was conducted in one ethnic group. Nevertheless, the paper brings insights to support future studies on immigrant and ethnic entrepreneurship as a building block for future comparative studies on other immigrant communities.
Practical implications
The work presents a guideline for future entrepreneurs in Florida.
Social implications
Implications of practice will arise after further studies in the contexts of economic, human and social capital. The cases of successful immigrant communities enlightened by the capitals theory might be useful to newly born ethnic enclaves.
Originality/value
The originality of the paper lies on the comparison of two entrepreneurial communities of the same ethnicity in Florida, showing different behaviors due to the internal and environmental factors. Moreover, the Brazilian entrepreneur’s particularities add up to the general theory of immigrant or ethnic entrepreneurship.
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Ana Lucia Brenner Barreto Miranda, Cristine Hermann Nodari, Eliana Severo and Julio Cesar Ferro De Guimarães
This research aims at analyzing the antecedents of absorptive capacity (ACAP) in the companies incubated in the State of Rio Grande do Norte, Brazil. In this context, 111…
Abstract
Purpose
This research aims at analyzing the antecedents of absorptive capacity (ACAP) in the companies incubated in the State of Rio Grande do Norte, Brazil. In this context, 111 incubated companies took part in the research.
Design/methodology/approach
The methodology used the confirmatory factor analysis and the multiple linear regression to analyze the relationship of the dependent variables (ACAP) with the dependent variables (interaction with other companies, professionals' knowledge (PK), knowledge use (KU) and knowledge acquisition).
Findings
The results highlight that external KU was the construct that most influences the ACAP. Among the dependent variables suggested, only the construct concerning the incubators' PK presented no model significance, which shows that the PK is not an antecedent of ACAP in the incubated companies.
Originality/value
This study is relevant due to pointing out that the incubators may not be providing their professionals with knowledge properly, or that this knowledge is not being accessed by the incubated companies, which allows actions turned to encouraging businesses in this context.
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Laura Paola Vizcaino-Suárez and Isis Arlene Díaz-Carrión
This paper aims to examine the knowledge production on tourism gender research in Latin America and to reflect on the main challenges faced by this subfield.
Abstract
Purpose
This paper aims to examine the knowledge production on tourism gender research in Latin America and to reflect on the main challenges faced by this subfield.
Design/methodology/approach
The study conducts a bibliometric analysis of the journal articles on tourism gender research in the largest scientific databases in Latin America: Redalyc, Scielo and Latindex. The paper examines variables such as year of publication, journal, authors, affiliation, types of articles, research topics, methodologies and geographical location of fieldwork.
Findings
The study identified 153 gender aware papers from 70 journals for the period 2001-2015. The leading countries in the subfield are Brazil, Mexico and Argentina. The majority of papers are empirical and have a local scope. The main theoretical approaches derive from sociological and anthropological perspectives with a predominance of qualitative methodologies. There is a need to strengthen the theoretical and epistemological frameworks and increase international collaboration for knowledge exchange among tourism gender scholars.
Research limitations/implications
The bibliometric analysis was limited to indexed journals with online access. It focused on academic articles and excluded research notes, book reviews and conference proceedings.
Originality/value
As the main working languages of scientific production in Latin America are Spanish and Portuguese, this is the first attempt to make tourism gender research from this region visible for the predominantly Anglophone tourism academy, with the intention of identifying common challenges.
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The purpose of this paper is to examine the consumer response to brands offering gendered product differentiation (i.e. products “for her” or “for him”).
Abstract
Purpose
The purpose of this paper is to examine the consumer response to brands offering gendered product differentiation (i.e. products “for her” or “for him”).
Design/methodology/approach
Across three experiments, the effect of gendered (vs gender-unrelated) product differentiation on perceived brand sexism and word-of-mouth intention was tested. The moderating effects of feminist identity (Studies 1 and 2), endorsement of sexist beliefs (Study 2) and basis (stereotypical vs biological) for product differentiation (Study 3) were also tested.
Findings
Consumers perceive brands that offer gendered product differentiation as sexist, which in turn leads to negative word-of-mouth intention. Moreover, consumers with a strong feminist identity are more likely to perceive brands that offer gendered product differentiation as sexist, whereas consumers who endorse sexist beliefs are less likely to do so. Finally, consumers respond negatively when the gendered product differentiation is based on a gender stereotype, but much less so when it seems based on a biological difference between sexes.
Originality/value
Although multiple brands offering gendered products have been denounced by consumers as sexist, no research has examined this phenomenon. This paper pioneers in examining the consumer response to brands offering gendered product differentiation and in demonstrating that consumers perceive such brands as sexist.