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To keep librarians and colleagues informed about the issues and programs of the Electronic Resources & Libraries (ER&L) Conference held in Atlanta, Georgia on the Georgia Institute of Technology campus in February 2007.

Provides a review of the conference.

Acquisitions staff, catalogers, public service staff, administrators, IT personnel, information providers from the vendor side, content managers, and others all came together to assess what needs to be done to continue high servicing of both born digital and electronically available resources in a hybrid environment that continues to describe all library settings today. As the percentage of electronic resources quickly grows, there are new challenges in acquiring, caring for, servicing, preserving, using and citing them that keep librarians up at night to consider short‐and long‐term solutions in how they should be organized bibliometrically and how we can re‐engineer some of our procedures to best treat the wide range of e‐Resources now common in all libraries.

The program blended services with processing reinforcing the importance of electronic resources for the “total” library environment. It seemed like there was nothing left out.

To report on the 1st Electronic Resources & Libraries Conference held in March 2006 in Atlanta, Georgia.Design/methodology/approach – Provides a review of some of the events of the conference.

The ER&L conference is the first step to building an shared understanding about the unique medium of electronic resources and management and developing a supportive community for dissemination of basic practices and latest developments in the field.

A conference report of interest to information management professionals, especially those involved with electronic resources.

This study engages an understudied presupposition that values are relatively impervious to situational pressures. We do this within a key sociological context, incorporating social status as a meso-level structure, by measuring values before and after a competition situation with an experimentally controlled outcome to determine the situational robustness of values.

We incorporate measures of values into a standard competition experiment, looking at how winning or losing and the status of the perceived competition influence peoples’ values.

Drawing on the well-established expectation states literature, we demonstrate that perceptions of gaining or losing a competition influence core values. Overall, positive, related situational feedback seemed to heighten all of the values-measures, while receiving (manipulated) negative, specific feedback dampened the rating of all values.

This is an initial exploration of the received wisdom; future work should involve different manipulations, wider arrays of values-measurement, and more diverse samples.

We hope that our interpretations of these results suggest how perceived status influences core internal experiences. The processes described have implications for the experiences of groups that win or lose political competitions, and other social interactions whereby people feel more or less affirmed in terms of their core beliefs.

This suggests that individuals and groups who perceive themselves as winning competitions, elections, or challenges will feel affirmed in their core beliefs, and be more motivated to pursue those valued ends. People who perceive themselves as being situationally unsuccessful will feel a general dampening of these core beliefs.

This chapter is the first to link the internal study of values with the general expectation states tradition. It is exploratory, and results suggest this is a fertile area for future inquiry.

To examine the lessons that may be learned by both academics and practitioners from a dispassionate review of the history of the marketing profession.

One of the founding fathers of marketing as a subject for academic study in the UK thinks aloud about what he has observed during more than 30 years in a leading UK business school.

The conclusion is that marketing academics exhibit one negative feature of scholarship: failure to take the historical perspective. A mutated variety of the notorious “marketing myopia” causes them to disregard anything written in what they regard as the distant past, and, therefore, to fail to see the larger picture.

Academic researchers in marketing need to look for more basic principles and better rules of thumb, rather than esoteric irrrelevances fit only to grace the pages of the Journal of Obscurity.

If academics thus take a narrow and currently fashionable view, future marketing strategists, at present their students in graduate business schools, will in all probability do likewise.

A “viewpoint” from a privileged vantage point on the high ground.