Cecilia Pasquinelli and Mariapina Trunfio
This paper aims to exploit existing tourism knowledge to frame the unprecedented pandemic tourism crisis, its key aspects and impacts on the tourism industry. It builds a…
Abstract
Purpose
This paper aims to exploit existing tourism knowledge to frame the unprecedented pandemic tourism crisis, its key aspects and impacts on the tourism industry. It builds a conceptual bridge and discusses the opportunity to capitalise on the missing link between the pre-COVID overtourism and the post-COVID “undertourism” debates.
Design/methodology/approach
A cross-fertilisation between the overtourism knowledge and the emerging COVID-19 literature stream is proposed and supported by an online media analysis focussing on the Italian tourism debate on Twitter. A text analysis of 2,500 posts helps discuss the conceptual framework.
Findings
The analysed Twitter debate prioritised socio-economic impacts, regulative actions and the recovery approach, representing government as the pivotal actor to overcome the pandemic crisis. An integrative interpretative framework results from this research, opening three areas of inquiry, such as the recovery–reform continuum, managerial approaches beyond regulative frames of action and a critical sizing of digital technologies deployment.
Research limitations/implications
Samples with different geographical and temporal coverage may provide further and multifaceted insights into the emerging tourism online media debate.
Originality/value
An original conceptualisation counter-intuitively frames post-pandemic tourism scenarios. Additional elements of originality are the online media analysis contributing to the emerging COVID-19 agenda and the use of Twitter social platform to investigate the tourism debate.
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The purpose of this paper is to define a framework for urban tourism development, providing a rationale for tourism planners pursuing a competitive, sustainable and inclusive…
Abstract
Purpose
The purpose of this paper is to define a framework for urban tourism development, providing a rationale for tourism planners pursuing a competitive, sustainable and inclusive tourism destination model for urban settings.
Design/methodology/approach
A conceptual framework is proposed, discussed and exemplified in a specific geographical context.
Findings
The soft urban tourism development framework adopts a place-based approach to tourism destination building and suggests an integration method grounded in tourism urbanicity.
Research limitations/implications
The proposed tourism development model is based on theoretical premises. Empirical research should test the potential and pitfalls of this approach.
Practical implications
The proposed framework is a cognitive tool for strategy making in those cities that either need to radically re-envision city tourism or are attempting to build an urban tourism destination from scratch.
Originality/value
The paper contributes to the urban agenda in tourism studies. It proposes a framework emphasising the urban character of tourism and exploiting the multifunctionality of urban contexts for competitive niche tourism development.
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Cecilia Pasquinelli, Mariapina Trunfio and Simona Rossi
This study aims to frame the authenticity–standardisation relationship in international gastronomy retailing and explores how and to what extent the food place of origin and the…
Abstract
Purpose
This study aims to frame the authenticity–standardisation relationship in international gastronomy retailing and explores how and to what extent the food place of origin and the urban context in which the gastronomy stores are located shape customers' in-store experience.
Design/methodology/approach
This paper analyses the case of Eataly, which combines specialty grocery stores and restaurants disseminating the Italian eating style, quality food and regional traditions internationally. Facebook reviews (1,018) of four Eataly stores – New York City, Rome, Munich and Istanbul were analysed, adopting a web content mining approach.
Findings
Place of origin, quality and hosting city categories frame the gastronomic in-store experience. Standardisation elements (shared across the four analysed stores) and authenticity elements (specific to a single store) are identified towards defining three archetypical authenticity–standardisation relationships, namely originated authenticity, standardised authenticity and localised authenticity.
Originality/value
This study proposes original modelling that disentangles the authenticity–standardisation paradox in international gastronomy retailing. It provides evidence of the intertwining of the place of origin and the city brand in customers' in-store experience.
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Cecilia Pasquinelli, Georgios Koukoufikis and David Gogishvili
The paper aims to explore cultural events in a post-disaster town cultural events in a post-disaster town, L’Aquila, Italy, facing a long-term process of adaptation and recovery…
Abstract
Purpose
The paper aims to explore cultural events in a post-disaster town cultural events in a post-disaster town, L’Aquila, Italy, facing a long-term process of adaptation and recovery after the 2009 earthquake.
Design/methodology/approach
A time-based conceptual framework is applied in a case analysis relying on primary and secondary data. In-depth semi-structured interviews with local actors, direct observations and participation in local events and public debates enriched the analysis.
Findings
In the absence of a clear-cut urban policy framework, an urban heritage of cultural events emerged from local actors’ initiatives, with some evidence of local capacity building. Elements of events’ institutionalisation and signals of a serious risk of vanishing in the post-disaster transitioning context are discussed.
Originality/value
The study involves development of a theoretical framework for analysing the temporal process of evolution of a local system of cultural events as instruments for place-making and capacity building in a post-disaster town. New light is cast on the meaning of “eventification.”
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Dominic Medway, Kathryn Swanson, Lisa Delpy Neirotti, Cecilia Pasquinelli and Sebastian Zenker
The purpose of this paper is to report on a special session entitled “Place branding: Are we wasting our time?”, held at the American Marketing Association’s Summer Marketing…
Abstract
Purpose
The purpose of this paper is to report on a special session entitled “Place branding: Are we wasting our time?”, held at the American Marketing Association’s Summer Marketing Educators’ conference in 2014.
Design/methodology/approach
The report details the outcome of an Oxford-style debate with two opposing teams of two persons – one team supporting and one team opposing the motion. The opening speaker of each team had 10 minutes to put their case across, and the closing speaker had 8 minutes. Teams took to the stand alternately, matching up against each other’s arguments.
Findings
The outcome of the debate points towards a need for place brands to develop as more inclusive and organic entities, in which case it may be best for place practitioners to avoid creating and imposing a place brand and instead help shape it from the views of stakeholder constituencies. This shifts the notion of place branding towards an activity centred on “curation”.
Originality/value
The use of a competitive debating format as a means for exploring academic ideas and concepts in the place management field.
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Jenny Sjöholm and Cecilia Pasquinelli
The purpose of this paper is to analyse how contemporary artists construct and position their “person brands” and reflects on the extent to which artist brand building results…
Abstract
Purpose
The purpose of this paper is to analyse how contemporary artists construct and position their “person brands” and reflects on the extent to which artist brand building results from strategic brand management.
Design/methodology/approach
A conceptual framework proposes a spatial perspective on artist brand building to reach an analytical insight into the case of visual artists in London. The empirical analysis is qualitative, based on serial and in-depth interviews, complemented by participant observations.
Findings
Artist brand building relies on the creation and continuous redefinition of “in-between spaces” that exist at the blurred boundaries separating an individual and isolated art studio, and the social and visible art scene. Artist brand building is a bundle of mechanisms that, mainly occurring without strategic thinking, are “nested” within the art production process throughout which learning, producing and performing are heavily intertwined.
Research limitations/implications
This study was undertaken with a focus on visual artists and specific operations and spatialities of their individual art projects. Further empirical research is required in order to fully explore the manifold of practices and spatialities that constitute contemporary artistic practice.
Practical implications
This study fosters artists’ awareness of branding effects that spillover from artistic production, and thus potentially opens the way to a more strategic capitalization on these.
Originality/value
The adopted spatial perspective on the process of artist brand building helps to uncover “relatively visible” and “relatively invisible” spatialities that, usually overlooked in branding debate, play a significant role in artist brand building.