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Seventeen Linde H25 fork lift trucks, specially painted with the ICI corporate roundel and the famous Dulux old English sheep‐dog design were recently delivered by Linde distributors to ICI Paints Division. A further 5 H25 trucks will be delivered shortly to the long established Birmingham company, Arthur Holden Ltd., a subsidiary of ICI.

Future trends in surface coating developments must consider energy and raw materials prices, working cost, ecological imperatives and advances in technology. To be successful, a coating simultaneously must be non‐polluting, easy to apply in a short time and able to give good final properties. In the field of epoxy systems, these different aspect are well illustrated in the cases of thermosetting epoxy powder coatings and also with liquid epoxy acrylates which can be crosslinked by U. V. or β radiations, without heating.

Norsolyde AE 11 is a self‐emulsifiable alkyd resin, which improves adhesion properties of dispersion paint films, is based on non‐yellowing fatty acids and, according to the manufacturers, is characterised by: an outstanding adhesion, an excellent tool washability with tap water, an excellent saponification resistance, a low viscosity, an excellent elasticity, good drying properties.

1) Dicyandiamide Figure XIII The guanidines are a family of epoxy hardeners of which dicyandiamide and its derivates are the most well‐known. DICY is obtained by dimerisation of cyanamide in aqueous solution. This product is characterized by low reactivity. In fact, to obtain good crosslinking, high curing temperatures are needed giving disadvantages such as: yellowing, partial decomposition of a surface coating, substrate deformation etc …

Polidene 33–031 is an aqueous emulsion of a vinylidene chloride copolymer plasticised with a phosphate plasticiser to give a very good flexible film. Giving good water resistance and adhesion to most textile films, it has been developed by Revertex Ltd., Temple Fields, Harlow, Essex, as a binder for fire‐retardant non‐woven fabrics and as an impregant for papers required to have a soft handle.

Dr Norman Harnby has been appointed a power technology consultant to Anchor Chemical.

Bayer believes its Blendur and Baymidur trial products combine to make the first polyurethane casting resin compound which is unaffected by moisture with no shrinkage, and cures with no foaming, even under water.

A new four page full colour brochure describing products and services, is now available from South Marston based manufacturers and formulators of protective coatings, Robnorganic Systems Ltd.

Commencing immediately Polyvinyl Chemie Holland b.v. has changed its name into ICI RESINS b.v.

The article concerns the decision‐making process involved in determining the strategic need and use of multinational alliances for a specific company. In theory the process is a linear one moving from the situation analysis (company and competitive market) through evaluation of the impact of external and internal situation factors on the alliance entry choice. In practice, however, the process is an emerging one, as is shown in the company experiences described in this paper. In this sense, this study concerns the application of planning decision theory to actual company decision‐making practices.