Michelle Wallace, Cathy Byrne, Andrea Vocino, Terry Sloan, Simon J. Pervan and Deborah Blackman
The purpose of this paper is to examine the dynamics of the Doctorate of Business Administration (DBA) in Australia through the lens of a changing higher education landscape. The…
Abstract
Purpose
The purpose of this paper is to examine the dynamics of the Doctorate of Business Administration (DBA) in Australia through the lens of a changing higher education landscape. The paper reflects on issues raised in a previous analysis of DBA programmes undertaken a decade ago, and highlights persistent challenges and emerging opportunities for professional Doctorate programmes in the Australian context.
Design/methodology/approach
Interviews were undertaken with higher degree research directors, deans of graduate schools, and DBA programme directors from all 18 Australian institutions offering the DBA in 2013. Quantitative data on enrolments, accreditation requirements, course structures; and demographics are contextualised within a qualitative view of programme purposes, student and institutional motivations, rationales and concerns. Particular focus is given to perceptions of the difference between traditional research doctorates (PhDs) and professional doctorates, especially the DBA.
Findings
In the decade from 2003 to 2013 DBA enrolments are down but enquiries are up, indicating unmet demand. There is a shift in the players, with some smaller, regional universities dramatically increasing their enrolments, and larger, traditional institutions exiting the space altogether. Significant changes in accreditation criteria have generated a perceptual shift: where DBAs previously suffered from “academic snobbery” regarding their legitimacy, this perception is being challenged by standards which require DBA equivalence with a PhD. This shift in standards has also created some confusion amongst supervisors and candidates.
Originality/value
There is limited research into the DBA award or its candidates, and academic literature is generally silent on DBA supervision. This piece of research, one of very few that specifically examine the DBA, reflects on the past decade, analyses the present context and identifies emerging issues for the delivery of DBA programmes in Australia.
Details
Keywords
Ronald Scott Wolf and Maria Alejandra Gonzalez-Perez
Reputational crisis negatively affects brands and companies. This chapter, based on a single case study, aims to explore how prejudicial corporate statements directed toward…
Abstract
Purpose
Reputational crisis negatively affects brands and companies. This chapter, based on a single case study, aims to explore how prejudicial corporate statements directed toward lesbian, gay, bisexual, and transgender (LGBT) individuals have affected the Italian multinational Barilla S.p.A., as well as how the company responded both internally and to the market in order to attempt to overcome the highly damaging consequences.
Design/Methodology
This chapter uses a single case-study methodology, which constitutes “a research strategy that focuses on understanding the dynamics present within single settings to create theoretical constructs, propositions and/or midrange theory from empirical evidence” (Eisenhardt, 1989, p. 534). The case-study design was chosen as it has been demonstrated to provide a methodological tool for both theory generation and theory testing (Gibbert et al., 2008).
Findings
Conclusions from the chapter indicate that negative, incendiary, and oftentimes comments citing either religious or stereotypical-based ideology negatively impact both the consumers and its associated publics in terms of product branding or reputation image.
Research Limitations
The study’s limitations, which rely primarily on a single case study and secondary research data, may motivate further investigative avenues, particularly as similarly referenced events continue to unfold almost daily, such as the study’s referenced incident with Philippine boxer Manny Pacquiao, as well as action taken by social media giants (Apple and Facebook) against the controversial media figure Alex Jones.
Practical and Social Implications
This chapter also looks at family succession roadblocks and navigating social media gaffes. These contemporary issues highlight challenges, strategies, sales and market share dynamics for the company, and suggestions for navigating the road ahead. The research concludes with possible linkages and insights for both ongoing management issues and potential areas for future research. Other findings indicate that rapid responses, particularly those citing concrete corporate policy changes or tangible actions, help to reverse and mitigate reputational damage, and contemporary approaches utilizing social media appear to buttress these efforts.
Originality/Value
This case study of Barilla as well as other firms mentioned, such as Chick-fil-A and Nike (which have experienced parallel situational crises), indicates that in only the last five years of contemporary international business practice, MNEs are continually and at times unexpectedly challenged by the lack of sensitivity demonstrated by their owners and spokespeople who utter comments which may be seen by the public as potentially harmful to the LGBT community. This study hopes to illuminate this challenge while offering tangible solutions to turning around future, similar situational crises.
Details
Keywords
Andy Xiaofeng Liu, Cathy H.C. Hsu and Daisy X.F. Fan
This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand…
Abstract
Purpose
This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand equity (EBBE).
Design/methodology/approach
The study introduces a multilevel model and collects 925 executive and 1,978 employee responses from 62 upscale hotels in China.
Findings
Executive brand identity positively affects employee brand internalization, which leads to positive EBBE. Meanwhile, executive brand identity positively influences the physical facility quality, which leads to positive CBBE.
Originality/value
This study considers the tangible (physical facilities) and intangible (employees) elements of hotel services to comprehensively investigate the brand equity formation. By applying multilevel structural equation modeling, the study examines the bidirectional relationship between organizations and employees in the brand value transformation process.
Details
Keywords
Cathy Goodwin and Larry Lockshin
Considers the growing importance of the solo consumer in today′sservices marketplace. Suggests that marketers need to adapt to suchconsumers instead of stereotyping them and…
Abstract
Considers the growing importance of the solo consumer in today′s services marketplace. Suggests that marketers need to adapt to such consumers instead of stereotyping them and perceiving them as “lonely” in a negative manner, which will only serve to drive away business. Examines the ways consumers canbecome stigmatized as a result of their treatment in the services marketplace. Offers suggestions for improving service to existing customers and for identifying future opportunities in reaching this growing market segment.
Details
Keywords
Cathy Parker and Steve Worthington
Store incentivisation and reward schemes are an increasingly common aspect of UK grocery retailing with most large‐scale operators investing in such schemes. Despite their…
Abstract
Store incentivisation and reward schemes are an increasingly common aspect of UK grocery retailing with most large‐scale operators investing in such schemes. Despite their popularity many researchers have questioned whether or not store loyalty schemes do, indeed, deliver in terms of encouraging loyalty behaviour from their customers. In this paper the authors take the consumers’ perspective and investigate whether one such scheme (Safeway’s ABC card) “delivers” in terms of equitably rewarding the loyalty of those customers that participate in the scheme. From the analysis it is concluded that the scheme does not appear to be operating in a fair and equitable manner, as consumer fidelity to the scheme is not rewarded above non‐fidelity. Areas of research are identified that may help to discover whether retailers are rewarding the loyalty behaviour of their customers in a fair and ethical way.
Details
Keywords
Peter Thomas Garwood and Alexander Hassett
The last two decades have seen an increase in service user involvement (SUI) in the training of Mental Health Professionals (MHP). There is developing empirical support for SUI in…
Abstract
Purpose
The last two decades have seen an increase in service user involvement (SUI) in the training of Mental Health Professionals (MHP). There is developing empirical support for SUI in MHP training, however, there is no published research into SUI in the training of Cognitive Behavioural Therapists. The purpose of this paper is to explore cognitive behavioural therapy (CBT) trainees’ experience of SUI in their training. The study focuses on how an individual service user (SU) led training session is experienced and how this differs to routine CBT training.
Design/methodology/approach
Semi-structured interviews were conducted with six participants. Transcripts of the interviews were analysed using interpretative phenomenological analysis.
Findings
Data revealed three superordinate themes: first, predisposing influences on learning; second, factors associated with emotional processing of experience; and third, impact upon learning outcomes. The results suggest that participants’ appraisal of their learning from SUI maybe influenced by how they accommodate the emotional impact of the experience.
Originality/value
The paper makes recommendations for educators on courses involving service users (SUs), acknowledges the study’s methodological limitations and suggests areas for future research.
This paper explores the Entrepreneurial Well-Being (EWB) of expatriate entrepreneurs in China. Through the analysis of their contextualised lived experience across the…
Abstract
Purpose
This paper explores the Entrepreneurial Well-Being (EWB) of expatriate entrepreneurs in China. Through the analysis of their contextualised lived experience across the entrepreneurial journey, the paper proposes a novel theorisation of EWB.
Design/methodology/approach
This study adopts an interpretivist approach of abductive reasoning to analyse the data from 50 in-depth interviews conducted with expatriate entrepreneurs in China. Expatriate entrepreneurs are confronted with enhanced challenges in their host country, leading to particular emotional engagement with the entrepreneurial journey.
Findings
Findings show the importance of life situations, emotions and relatedness in the entrepreneurial process and the EWB of expatriate entrepreneurs. Theorising from their lived experiences, the paper presents EWB as a dynamic process. It further theorises this process as a constant, ongoing interaction and integration between the self and world, in an interplay of being and becoming. Such theorisation contributes first to advancements in the EWB literature, with a stronger emphasis on the entrepreneurial aspect. The paper also contributes to discussions on contextualised entrepreneurship by stressing the role of emotions and relatedness in the pursuit of EWB.
Originality/value
Entrepreneurship is a global phenomenon, which is often presented as a suitable alternative career path for migrant and expatriate individuals. However, the importance of EWB for entrepreneurs requires further attention from policy-makers, support institutions and entrepreneurs themselves. By theorising EWB as a processual journey of being and becoming and the relation between the self and world, this paper opens avenues for innovative support policies and practices aiming at developing the full potential of individuals in entrepreneurship and promoting both the happiness index and the global index of society.
Details
Keywords
Brad S. Long and Cathy Driscoll
Based on themes the authors observed in workplace spirituality texts, the purpose of this paper is to highlight the historicity of these texts and induce a model to help them…
Abstract
Purpose
Based on themes the authors observed in workplace spirituality texts, the purpose of this paper is to highlight the historicity of these texts and induce a model to help them understand how this discourse of workplace spirituality came into being.
Design/methodology/approach
The authors perform intertextual analysis to show how authors draw upon concepts available in the broader discursive context, from which the authors produced a textscape of the workplace spirituality discourse to depict these layers of discursive interconnections.
Findings
The expressed novelty and recency of workplace spirituality as a form of management knowledge, the authors argue, is made ambiguous by its heavy borrowing from other discourses. The authors show how existent spiritual, organizational and societal-level discourses create the conditions of possibility for the discourse of workplace spirituality to emerge. Most of the authors within the corpus engaged the same theories in organizational studies that created the kind of workplaces they now seek to change.
Practical implications
The power of the workplace spirituality discourse to improve the state of workers and work and achieve the expressed desire for change may be diminished through the discursive practices of its authors.
Originality/value
The authors offer a visual “textscape” in which the findings are framed and hence operationalize this idea in a novel manner that contributes to the methods of discourse analysis. The findings also call for more critical reflection into whether workplace spirituality represents a solution to organizational problems when neither the workers nor work it constructs are particularly new.