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This study aims to explore the connection between travel content consumption in social networks and social comparison, envy as well as travel intention. It analyzes whether tourists’ travel intention is affected by travel content consumption in social networks, and more importantly, whether social comparison and envy play a mediating role in this process.

Data was collected through intercept in four popular tourist spots in Guangzhou and Zhuhai in South China. A self-administered questionnaire was used. A total of 400 participants were recruited, and 291 valid questionnaires were obtained. Bias-corrected nonparametric percentile bootstrap mediation variable test method was used to test hypotheses.

The study yielded three results. First, travel content consumption in the social networks positively influences travel intention. Second, travel content consumption in social networks indirectly affects travel intention through social comparison and envy. Third, the control variables, such as gender, age, education and income, mainly affect envy.

This study constructs a theoretical framework of stimulus–cognitive appraisal–emotion–behavioral responses. To the best of the authors’ knowledge, it is the first study to reveal that the internal psychological mechanism of travel content consumption affects travel intention. It also discloses that envy of seemingly negative emotions can encourage positive behaviors in certain situations.

Where tourism research related to families holidaying with young children in coastal mass tourism destination is scant, this paper aims to explore accommodation constraints and needs of European parents who holiday with young children.

Fourteen in-depth interviews were conducted with parents of young children who have just completed their family vacation in the island of Sardinia, Italy by positioning the interviewer at the boarding area of the Olbia Costa Smeralda airport.

The analysis returned five key themes: location of accommodation, quality of interactions, child-friendly amenities, safety and family-oriented programmes.

Within these five themes, seven new attributes were identified and contribute to the current literature on accommodation preferences of parents travelling with young children. The findings also suggest that this is a distinct segment within family tourism and should not be treated homogeneously with families with older or adult children. Finally, the data highlight the distinctions between Asian and Western parents in terms of their accommodation needs.

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and Western-centric tourism space.

In-depth interviews were conducted with 35 Asian solo female travellers from ten Asian countries/societies and analysed using constructivist grounded theory. The interpretation was guided by a critical stance and intersectionality lens.

The findings show that solo travel provides a means for self-discovery but the path was different for Asian women, for whom the self is constructed by challenging the social expectations of Asian women. Western-centric discourse was identified in the participants’ interactions with other (Western) travellers and tourism service providers, as well as in the ways these Asian women perceive themselves in relation to Western travellers. In addition to gendered constraints and risks, the findings also reveal the positive meaning of being Asian women in the gendered tourism space.

By labelling Asian women, the study risks adopting an essentialised view and overlooking the differences within the group. However, this strategic essentialism is necessary to draw attention to the inequalities that persist in contemporary tourism spaces and practices.

This study investigated Asian solo female travellers, an emerging but under-researched segment. It provides a critical examination of the intersectional effect of gender and race on identity construction for Asian solo female travellers. This study shows the need for a more inclusive tourism space.

The purpose of this paper is to critically examine and address the historical gender biases within heritage tourism, particularly focusing on the marginalisation of women’s narratives, and subsequently, to advocate for a more inclusive and gender-neutral approach in both the interpretation and management of cultural and heritage tourism.

Rather than adhering strictly to one methodological tradition, the pragmatist framework for this study involves a cursory review of extant academic literature pertaining to the historical representation of women in heritage tourism. Since pragmatism acknowledges that theories are context-dependent, the review is coupled with a discerning reflection on our own extensive body of work spanning the last 15 years, particularly focusing on gender dynamics and women’s roles within the broader context of tourism studies.

Findings advocate for investigating the use of women’s histories to foster diversity in cultural heritage and heritage tourism; highlighting marginalised indigenous and migrant women; examining the impact of inclusivity changes on urban spatial practices; and advancing historical methodologies for non-Anglo women’s histories in heritage tourism.

The paper underscores a positive shift in the tourism academy towards recognising diversity in research and, in line with this, contributes to a prospective research agenda that advocates for the nuanced exploration of women’s histories in the promotion of diversity and inclusivity in cultural heritage and heritage tourism management.

本文旨在批判性地审视和解决遗产旅游中的历史性性别偏见, 尤其关注女性叙事的边缘化, 进而倡导在文化和遗产旅游的解释和管理中采用更具包容性和性别中立的方法。

本研究没有严格遵循一种方法论传统。本研究的实用主义框架涉及对现有学术文献的简要回顾, 这些文献与女性在遗产旅游中的历史表现有关。由于实用主义承认理论是依赖于具体情境的, 因此该综述结合了对我们过去15年广泛研究成果的敏锐反思, 特别关注旅游研究大背景下的性别动态和女性角色。

研究结果倡导利用女性历史来促进文化遗产和遗产旅游中的多样性; 强调被边缘化的土著和移民女性; 研究包容性变化对城市空间实践的影响; 并推进在遗产旅游中对非英裔女性历史的历史研究方法。

本文强调了旅游学术界在研究中逐渐认可多样性的积极转变, 并据此为未来的研究议程做出贡献, 提倡在文化遗产和遗产旅游管理中通过详细探讨女性历史来促进多样性和包容性。

El objetivo de este artículo es examinar y abordar críticamente los sesgos históricos de género en el turismo patrimonial, en particular centrándose en la marginación de las narrativas de las mujeres y, posteriormente, abogando por un enfoque más inclusivo y neutro desde el punto de vista del género, tanto en la interpretación como en la gestión del turismo cultural y patrimonial.

En lugar de adherirse estrictamente a una tradición metodológica, el marco pragmatista de este estudio implica una revisión somera de la literatura académica existente sobre la representación histórica de las mujeres en el turismo patrimonial. Dado que el pragmatismo reconoce que las teorías dependen del contexto, la revisión se complementa con una reflexión perspicaz sobre nuestro extenso corpus de trabajo de los últimos 15 años, centrándose particularmente en la dinámica de género y en los roles de las mujeres en el contexto más amplio de los estudios de turismo.

Las conclusiones abogan por investigar el uso de las historias de mujeres para fomentar la diversidad en el patrimonio cultural y el turismo patrimonial; poner de relieve a las mujeres indígenas y migrantes marginadas; examinar el impacto de los cambios inclusivos en las prácticas espaciales urbanas; y avanzar en las metodologías históricas para las historias de mujeres no anglosajonas en el turismo patrimonial.

Este artículo subraya un cambio positivo en la academia de turismo hacia el reconocimiento de la diversidad en la investigación y, en consonancia con ello, contribuye a una agenda de investigación prospectiva que aboga por la exploración matizada de las historias de las mujeres en la promoción de la diversidad y la inclusión en la gestión del patrimonio cultural y del turismo patrimonial.

The purpose of this paper is to extend this notion of inclusivity to the tourism academy, question how we as tourism researchers and academics “do” diversity and reflect on how we can achieve diversity excellence.

An inward reflexivity on the tourism literature from 1949, and projecting the future of diversity excellence in the tourism academy.

The tourism academy has begun to embrace diversity in research, making the next 75 years look hopeful.

The notion of diversity excellence in research was introduced for the first time with suggestions for strategies to begin achieving it.

This paper aims to examine the relationship between self-image of women travelers, accommodation preferences and the post-consumption behaviors of satisfaction and loyalty.

Accommodation preferences were measured using multi-items adapted from the literature and multi-phases of qualitative research. Female guests recruited from a resort’s membership database in Malaysia resulted in 540 useable surveys. Data were analyzed using both exploratory factor analysis and confirmatory factor analysis. Structural equation modeling was used to identify relationships between the various dimensions of accommodation preferences, self-image, satisfaction and loyalty.

A significant negative relationship was found between women actual self-image and the dimension of hotel activities. Several significant positive relationships were found between women ideal self-image and various room amenities factors. A significant relationship was also found between overall satisfaction and loyalty of guests.

The results provide hoteliers with significant insights into women’s accommodation preferences and identify opportunities for the packaging of accommodation attributes as well as promotion of hotel amenities that would appeal to the girlfriend getaway market.

This study is the first to evaluate significant relationships between self-image and accommodation preferences of women travelers from the girlfriend getaway market in Malaysia.

For years, the community in Bario has chosen to organize a slow food and cultural festival annually to draw tourists to Bario. The aim of this paper is to explore the staging of slow food events as a high‐yield strategy for rural tourism destinations and how they can be used to move a destination up the value chain in responsible rural tourism practices.

The study adopted an interpretative approach. Participant observation and 15 in‐depth interviews with local and foreign tourists were conducted to elicit responses before, during and after the event. In addition, photography and videography were also employed.

Findings revealed that the event was seen by many as a catalyst for the provision and development of infrastructural development. More importantly, 67 percent of the foreign tourists interviewed state that the price of goods and services at the event are reasonable and affordable, given the unique cultural experience during the festival in Bario. These findings imply that such an event has potential in generating higher yield for a rural destination. However, findings also show that the event could be better marketed and managed.

A significant contribution of this study is its exploration of the use of slow food events in a rural destination as a strategy in generating high yield for a rural tourism destination.

Given the importance of negative word of mouth and growing number of hotel customers who leave their complaints on the web, the purpose of this paper is to investigate the complaints posted by guests who have stayed at luxury hotels in Kuala Lumpur, Malaysia.

The dataset for this paper is a compilation of hotel reviews collected from TripAdvisor between November 2010 and January 2011. A thematic analysis was used in order to identify emergent themes from the dataset, which were explored and discussed in relation to the existing literature on complaining behavior as well as the aims of the study. The six phases of analysis outlined in the relevant literature was used to guide data analysis.

Analysis of the 320 scripts produced a total of 1,453 different incidents. Results of the analysis produced 54 different themes. A frequency analysis conducted to rank these 54 themes in terms of how frequently they are stated. Some of the extracted themes and their frequency from the most significant to least are as follows; “rooms”, “arrogant and/or clueless staff” and “failure to respond”.

Rooms as the setting of the accommodation services, received the highest number of complaints from the luxury hotel guests, and suggest that Malaysian hoteliers should focus on the basics of accommodation and provide tangible quality factors. Moreover, the findings of the analysis suggest that the luxury hotels are suffering from service failures caused by inexperienced, unprofessional, misbehaving staff, which calls for strong recruitment, training and continuous improvement on the hoteliers' part. The findings highlight some important measures that hoteliers can use as guidelines to further improve their service offerings.

Customers who share dissatisfying experiences and disseminate negative word‐of‐mouth have been a significant challenge for companies who under‐deliver. This problem is more of a major concern today with the aid of technology and the speed of internet. Despite the increasing importance, comparatively little has been written on how guests use the internet to share their experiences.