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Article
Publication date: 2 October 2017

Catherine Sutton-Brady, Tom Taylor and Patty Kamvounias

The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have…

3004

Abstract

Purpose

The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves. This study aims to investigate the effect these products have had on the relationship between the supermarkets (buyers) and their suppliers.

Design/methodology/approach

This qualitative study used in-depth, high engagement interviews with a range of suppliers. An extensive data analysis process was carried out to ensure the coding of the key insights into themes, which helped to answer the aims and objectives of the research.

Findings

A key contribution of this study has been to highlight the ability of supermarket chains to increase existing dominance by using their ever-increasing private label brand portfolio. The findings indicate an uncertain future for food suppliers, with the situation likely to continue to worsen further as the supermarkets continue to exercise and abuse their power.

Originality/value

This paper’s main contribution lies in providing a greater understanding of the significance of the effect of private labels on relationships and the implications of these effects. The impact of the supermarket dominance on innovation is especially interesting, given that this has not been previously discussed in the literature. Additionally, the deterioration in trust is significant in this context and to an extent that is rarely seen.

Details

Journal of Business & Industrial Marketing, vol. 32 no. 8
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 15 November 2022

Catherine Sutton-Brady and Robert Spencer

309

Abstract

Details

Journal of Business & Industrial Marketing, vol. 37 no. 11
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 4 June 2018

Maryam Lashgari, Catherine Sutton-Brady, Klaus Solberg Søilen and Pernilla Ulfvengren

The purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to…

6410

Abstract

Purpose

The purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.

Design/methodology/approach

A multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.

Findings

The study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.

Research limitations/implications

As the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.

Practical implications

The paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.

Originality/value

The study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 17 October 2022

Jyotirmoyee Bhattacharjya, Sonali Tripathi, Arda Gezdur, Catherine Sutton-Brady and Michael Bell

The coronavirus pandemic led to supply chain disruptions resulting in adverse economic impacts on global supply chains. Nationwide lockdowns in countries that play key roles in

Abstract

The coronavirus pandemic led to supply chain disruptions resulting in adverse economic impacts on global supply chains. Nationwide lockdowns in countries that play key roles in global manufacturing restricted freight movements through air, ocean, and land routes resulting in delivery delays, higher freight rates and congestion. At the same time, the pandemic has accelerated the growth of the e-commerce sector. Concern around infections has led to a surge in first-time online consumers for categories such as health and pharmaceuticals and fast-moving consumer goods. Companies have had to rethink their approaches to optimising warehouse locations and inventory to meet customer demand. From a freight perspective, the focus has shifted from a single-mode model towards multi-modal logistics to reduce costs and dependence on any one mode. This chapter will review recent developments, long term impacts and opportunities for growth in the context of this important sector and illustrate some of the key impacts of the pandemic using the example of the emerging economy in India. It concludes by synthesising key takeaways and reflecting on the future of the sector.

Details

Transport and Pandemic Experiences
Type: Book
ISBN: 978-1-80117-344-5

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Book part
Publication date: 17 October 2022

Free Access. Free Access

Abstract

Details

Transport and Pandemic Experiences
Type: Book
ISBN: 978-1-80117-344-5

Available. Content available
Book part
Publication date: 17 August 2017

Free Access. Free Access

Abstract

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No Business is an Island
Type: Book
ISBN: 978-1-78714-550-4

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Article
Publication date: 20 March 2007

Brian Low

965

Abstract

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Journal of Business & Industrial Marketing, vol. 22 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 7 December 2018

Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen and Tanja Schneider

620

Abstract

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 17 October 2022

Maria Attard and Corinne Mulley

Transport and pandemics are interlinked given the ubiquitous nature of modern transport systems. The COVID-19 pandemic has provided much evidence for both virus contagion but also

Abstract

Transport and pandemics are interlinked given the ubiquitous nature of modern transport systems. The COVID-19 pandemic has provided much evidence for both virus contagion but also containment and how transport plays a role in both. As the world and its cities experienced lockdowns, there were travel restrictions, physical social distancing rules, transport systems shut down, changed operations, a re-opening with lower demands in some sectors (e.g., air transport and urban public transport services) and an increased demand in others (e.g., freight and home deliveries). These changes brought about a series of reactions at all levels, from governments and local authorities, operators of all transport modes but also personal and individual behaviour. This volume provides evidence on an array of transport and pandemic experiences through a collection of works from around the world, each chapter discussing a mode, a region and possible future outcomes. This introductory chapter provides the context for this volume with an overview of literature that looks at transport and pandemics, a timeline of events that marked the COVID-19 pandemic developments across different parts of the world, and finally an overview of the chapters in the volume. It concludes with some insights from the editors on the future of transport in a post-COVID world.

Details

Transport and Pandemic Experiences
Type: Book
ISBN: 978-1-80117-344-5

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