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This study investigated fashion involvement, pre‐purchase clothing satisfaction and clothing needs of petite and tall‐sized consumers. The differences between petite and tall‐sized consumers were compared, and the relationship among the three variables was examined. Petite and tall‐sized women's shopping characteristics were identified. The data were obtained through mail survey method. The final sample consisted of 177 petite and 144 tall women. Data were statistically analysed to fulfil the purpose of the study. Descriptive statistics, such as frequency, mean and standard deviation, were utilised to define the characteristics of the sample. Analysis of variance was tested to compare beliefs about clothing attributes. T‐test and analysis of covariance were utilised to determine if there is any difference between petite and tall women in terms of fashion involvement, pre‐purchase clothing satisfaction and clothing needs. Pearson Product Moment Correlation and Pearson Partial Correlation Coefficient were utilised to test the hypotheses. The results indicated significant but relatively low relationships among fashion involvement, pre‐purchase clothing satisfaction and clothing needs. Fashion involvement and clothing needs were positively correlated, while pre‐purchase clothing satisfaction and clothing needs were negatively correlated for both petite and tall‐sized women.

The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and contrasting student stereotypes of thin, average, moderately obese and morbidly obese weight individuals, and identify existing prejudices toward the obese and morbidly obese with regards to fashion, style and garment selection. Respondents included 304 college students at a southern university in the USA. Eighty‐seven per cent of the students described their weight as being normal, 10 per cent identified themselves as obese or morbidly obese, and 3 per cent indicated being excessively thin. Results indicated that participants would prefer to seek fashion advice from an average‐weight, as opposed to overweight, person. Ninety‐three per cent of the sample indicated that a thin or average‐weight individual would be more likely to follow fashion as opposed to an obese or morbidly obese person. Thin or average‐weight individuals were perceived to be more flamboyant, having more fashion choices, being more confident with their apparel choices and more willing to pay a high price for their clothing, having an easier time acquiring clothing that fit well, being more able to obtain and desire high‐quality clothing, and also presenting the best overall appearance in their clothing as compared to overweight individuals. The sum or ranking means for the fashion variables of the sample were as follows: thin 24.1, normal 24.4, obese 37.7 and morbidly obese 47.6. (p <0.001).

This paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.

The functional design process is a conceptual framework used to frame an investigation of fit and sizing of men's business clothing. Data were collected from 322 men aged 20‐55 at two different demographic levels. Sizing and fit of men's shirts, pants, suits and their garment features were reported to investigate fit issues with men's ready‐to‐wear business clothing and their relationships to sizing and overall body composition.

Results indicated that many men self‐report fit issues with their business clothing, including issues with the key sizing dimensions of their garments. Consumers frequenting specialty stores with high service levels reported fewer issues with key sizing dimensions, but more issues in other areas of the garments. Many respondents did not know their garment size. Some consumers appear to be choosing their garments based on non key measurements to best accommodate their individual shape, while those choosing by their sized measurements may not achieve satisfactory fit in all areas.

The sample was generally located in the southeast United States. Sizing systems and clothing manufacturers vary globally.

Little research into the sizing and fit of men's clothing has been performed. This article investigates self‐reported fit issues to establish a baseline for further studies in the area.