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Article
Publication date: 8 May 2018

Catarina Peixoto Carvalho and Antonio Azevedo

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

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Abstract

Purpose

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

Design/methodology/approach

In step 1, an experimental study was conducted with 100 respondents assessing the response towards manipulated print ad stimuli operationalizing the influence (in general terms) of lay out, endorser’s beauty pattern, body language (cool, smile appeal, sex appeal and disruptive), gazing and landscape. In step 2, respondents evaluated their response towards five perfume print ads retrieved from real advertising campaigns with different brand personalities (DKNY, Moschino, Chanel, Gucci and Boss).

Findings

The ideal copy strategy is: a couple of brunette Caucasian endorsers; “close-up” photo; sexy body language; indirect smiling gaze; and urban landscape. Multiple regression models were built for each ad/brand (personality) in order to predict the willingness to pay for a bottle of perfume.

Research limitations/implications

The paper suggests a holistic theoretical framework describing the influence of celebrity characteristics, advertising copy strategy, social-cultural trends and brand variables in the advertising processing.

Practical implications

Advertising copywriters and brand managers must control the role of glamour and the self-consciousness of women seduction power in branding advertising.

Social implications

Glamour, scopophilia or self-sexualisation are three different concepts which have a lot of sociological implications because they influence the way as the society perceive the role of women as endorsers in advertising, but also in other life dimensions.

Originality/value

This paper fills a gap in the literature, since this paper make an innovative analysis of the influence of these recent post-modernist socio-cultural trends.

Details

EuroMed Journal of Business, vol. 13 no. 1
Type: Research Article
ISSN: 1450-2194

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Article
Publication date: 8 June 2021

Ana Pinto Borges, João M. Lopes, Catarina Carvalho, Bruno Miguel Vieira and Jorge Lopes

The purpose of this study is to analyze the entrepreneurial intentions of higher education students in a private higher education institution (HEI), enrolled in the following…

857

Abstract

Purpose

The purpose of this study is to analyze the entrepreneurial intentions of higher education students in a private higher education institution (HEI), enrolled in the following courses: Business Management, Hospitality Management, Tourism and Business Relations.

Design/methodology/approach

A quantitative methodology was used through the application of a questionnaire in a private HEI located in the northern region of Portugal and 228 valid responses were collected.

Findings

We have found out that (1) the elder the students are, the higher is the probability that they will consider entrepreneurship as the first option to enter the job market; (2) the courses of Business Management and Hotel Management are those that influence the entrepreneurial intentions most positively; (3) the more prepared a student feels in order to start a business, the more likely he will become an entrepreneur; (4) to consider entrepreneurship as the first option to enter the job market is positively influenced by the dimensions of the Attitude Toward Enterprise (ATE), namely, leadership, creativity, achievement and personal control; (5) to have a business idea could be motivated by the course in which the students are enrolled in, if they feel they are prepared to start a business, and by the dimensions of ATE.

Practical implications

HEIs and/or regional governments may have an entrepreneurship support office, where students can get assistance in the process of creating their companies and develop innovative entrepreneurial models adapted to older students. The creation of “senior entrepreneurial ecosystems” can be an interesting path to be explored. HEIs can make extracurricular activities available to students. Policymakers must introduce entrepreneurship to primary and secondary education.

Originality/value

This study increases the understanding of the individual characteristics of the students in a private HEI, as well as the courses that positively influence entrepreneurial intentions.

Details

Education + Training, vol. 63 no. 6
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 12 August 2024

René Nolio Santa Cruz, Hugo Vaz Sampaio, Carlos Becker Westphall, Maximiliano Dutra de Camargo and Daniela Couto Carvalho Barra

The objectives of the proposed model are: aiding nursing staff in documentation tasks, which can be onerous and stressful; and helping management by offering an estimate of the…

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Abstract

Purpose

The objectives of the proposed model are: aiding nursing staff in documentation tasks, which can be onerous and stressful; and helping management by offering an estimate of the nursing workload, which can be considered for administrative purposes, such as staff scheduling.

Design/methodology/approach

An exploratory-descriptive study was conducted in order to identify, investigate, and describe the problem of documenting nursing activities and workload estimation in an intensive care unit. Technological solutions were explored, and models were proposed to address these issues.

Findings

Cross-dataset experiments were performed, and the model was able to offer an adequate estimate of the nursing workload. The results suggest that continuous retraining is essential for maintaining high accuracy. While the proposed model was considered in the context of an adult ICU, it can be adapted to other contexts, such as elderly care.

Research limitations/implications

While the proposed solution seems promising, further research is required, such as deploying this system in an ICU and facing challenges in the areas of computer security, medical ethics, and patient data privacy. More patients’ variables could also be collected to improve the workload estimates.

Originality/value

Nursing workload assessment is critical to improve the cost-benefit ratio in health care, offer high-quality patient care, and reduce unnecessary expenses, and this process is usually manual. An automated device can automatically document the amount of time spent in patient care activities in a more transparent, efficient, and accurate manner, freeing staff for more urgent activities and keeping management better informed about day-to-day nursing operations.

Details

Journal of Health Organization and Management, vol. 38 no. 8
Type: Research Article
ISSN: 1477-7266

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Article
Publication date: 19 September 2016

Gérson Tontini, Luciano Castro de Carvalho, Nair Fernandes da Costa Schlindwein and Victor Tomarevski

The purpose of this paper is to present a practical instrument for self-evaluation of maturity in the processes of procurement and supply management, applicable to small and…

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Abstract

Purpose

The purpose of this paper is to present a practical instrument for self-evaluation of maturity in the processes of procurement and supply management, applicable to small and medium-size companies, as well as to show how the use of this evaluation tool may help companies to decide what to improve in these processes.

Design/methodology/approach

Based on an empirical and theoretical framework, the instrument developed measures the maturity of procurement and supply management activities in four macro-processes: materials management, purchase process, supplier evaluation process and process of procurement planning. For testing the self-evaluation instrument, the authors evaluated the maturity of 48 hospitals and 37 metal-mechanic manufacturing companies located in the southern region of Brazil. To show how to use this tool to decide what to improve in procurement and supply processes, the authors conducted a comparative analysis of a hospital and a metal-mechanic company, in relation to the sample of the same segment.

Findings

The results show that the instrument is reliable for practical application. Metal-mechanic industries have a greater maturity in the purchase process than in the other three macro-processes. The management of materials is the most mature macro-process in hospitals. Comparing hospitals to metal-mechanic companies, the present research shows that, between 20 and 99 employees, hospitals tend to have a higher level of maturity in the purchase process than metal-mechanic companies. With 100 employees or more, metal-mechanic companies are more mature than hospitals in procurement planning and in selection/evaluation of suppliers.

Originality/value

Presenting a useful self-evaluation instrument, this work demonstrates that the measurement of the maturity level, and benchmarking it with other companies, may help a firm to decide what to improve in its processes of procurement and materials management, showing how an economic sector can understand itself better. Few scientific studies have practical application to the assessment of the degree of maturity of procurement and supply management processes. Besides that the authors did not find other papers presenting a comparison of different segments.

Details

International Journal of Quality and Service Sciences, vol. 8 no. 3
Type: Research Article
ISSN: 1756-669X

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Article
Publication date: 29 May 2018

Dulcineia Catarina Moura, Maria José Madeira, Filipe A.P. Duarte, João Carvalho and Orlando Kahilana

The purpose of this paper is to better understand whether firm cooperation and absorptive capacity foster success in seeking public financial support for innovation activities…

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Abstract

Purpose

The purpose of this paper is to better understand whether firm cooperation and absorptive capacity foster success in seeking public financial support for innovation activities and, by doing so, how they contribute to innovation output.

Design/methodology/approach

The authors therefore extend the existing literature focusing on the effects of cooperation and absorptive capacity on specific public financial support for innovation activities in Portuguese firms from local or regional government, central administration and the European Union by using available data from the Community Innovation Survey CIS 2010 and the application of logistic regression models. The empirical analysis enabled a better understanding of the positive relationship of the variables that determine the form of public financial support in the integration of incentives within firms to stimulate innovation.

Findings

Therefore, as the level of absorptive capacity in Portuguese firms increases, so does the demand for benefits from public financial support to stimulate innovation from the European Union also increases. The same analysis, now considering the determinant cooperation, notes the positive effects of institutional sources of information and cooperation, in the propensity for seeking public financial incentives from the Central Administration and the European Union. As for internal information and cooperation sources, they are positively related to the integration of incentive measures from the local or Regional Administration and Central Administration.

Originality/value

The paper presents results that allow us to propose some suggestions that both the firms and those responsible for the implementation of public policies can undertake to increment innovation performance.

Details

International Journal of Innovation Science, vol. 11 no. 1
Type: Research Article
ISSN: 1757-2223

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Article
Publication date: 6 March 2017

Gustavo Dambiski Gomes de Carvalho, June Alisson Westarb Cruz, Hélio Gomes de Carvalho, Luiz Carlos Duclós and Rosângela de Fátima Stankowitz

Innovation has been widely studied in business and economics, but different innovation and innovativeness measures have been used by scholars. Within this context, this research…

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Abstract

Purpose

Innovation has been widely studied in business and economics, but different innovation and innovativeness measures have been used by scholars. Within this context, this research aims to identify the main innovation and innovativeness measures used by high-impact or recent papers within the past 10 years.

Design/methodology/approach

Regarding methodology, the bibliometric process Proknow-C was used, selecting 26 papers from a sample exceeding 2,000 articles in the Web of Science database.

Findings

Based on the literature review, these articles’ innovativeness measures were classified in terms of inputs, capabilities and outputs. In summary, the articles of the bibliometric portfolio used diverse innovativeness measures comprising inputs (R&D investments, R&D staff qualification, patents, etc.), capabilities and processes (culture, leadership, knowledge, strategy, etc). and outputs (number of innovations, percentage of revenues of innovative products, etc.). Furthermore, a new innovativeness classification was proposed with eight types of organizations considering the presence of inputs, capabilities and outputs.

Research limitations/implications

Although Proknow-C is an established bibliometric process, it naturally has some limitations to select a bibliometric portfolio of approximately 20 articles from a sample exceeding 2,000 articles. The major limitations involve the filters used, such as aligned titles, number of citations in Google Scholar, Pareto principle, aligned abstracts and full text availability.

Originality/value

This research contributes to theory, as it covers high-impact and recent papers concerning innovativeness, specifically by analysing the main measures used and by gathering recommended future research directions, beyond proposing an innovativeness classification. It also contributes to practice, as it gathers diverse innovation measures, which could be used by managers in their organizations.

Details

International Journal of Innovation Science, vol. 9 no. 1
Type: Research Article
ISSN: 1757-2223

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Article
Publication date: 28 May 2020

Luiz Fernando de Carvalho Botega and Jonny Carlos da Silva

Creativity is an important skill for design teams to reach new and useful solutions. Designers often use one or more of creativity and innovation techniques (CITs) to achieve the…

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Abstract

Purpose

Creativity is an important skill for design teams to reach new and useful solutions. Designers often use one or more of creativity and innovation techniques (CITs) to achieve the desired creative potential during new product development (NPD). The selection of adequate CITs requires considerable expertise, given the multiple application contexts and the extensive number of techniques available. The purpose of this study is to present a creativity support system able to manage this amount of information and provide valuable knowledge to improve NPD.

Design/methodology/approach

This study presents a knowledge-based system prototype using artificial intelligence (AI) to support knowledge management on the selection of CITs for design. CITs assertion is modelled through a double inference process using five categories, correlating over 500 different entry scenarios to 24 implemented CITs. The techniques are classified according to: design stage, innovation focus, team relationship, execution method and difficult of use. Prototype outputs explanations on the inference process and chosen techniques information.

Findings

To demonstrate the system scope, two opposite design cases are presented. The system was validated by experts in knowledge management and mechanical engineering design. The validation process demonstrates relevance of the approach and improvement directions for future developments.

Originality/value

Though literature contains toolkits and taxonomy for CITs, no work applies AI to identify design scenarios, select best CITs and instruct about their use. Validators reported to know less than half of the available techniques, showing a clear knowledge gap among design experts.

Details

Journal of Knowledge Management, vol. 24 no. 5
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 3 April 2018

Renata Carvalho Oliveira, Ana Carolina Fernandes, Rossana Pacheco da Costa Proença, Heather Hartwell, Vanessa Mello Rodrigues, Claudia Flemming Colussi and Giovanna M.R. Fiates

The purpose of this paper is to examine the effects of different menu labelling formats on healthy food choices in a real restaurant setting.

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Abstract

Purpose

The purpose of this paper is to examine the effects of different menu labelling formats on healthy food choices in a real restaurant setting.

Design/methodology/approach

This cross-sectional, randomised and controlled parallel-group trial was conducted in Brazil in 2013. In total, 313 university students were randomly assigned to one of three parallel groups with different menu labelling formats. Of these, data from 233 students were analysed. The others did not attend and were excluded. Intervention Group 1 (n=88) received information in the form of a traffic light plus guideline daily amounts, while Intervention Group 2 (n=74) was presented with ingredients list plus highlighted symbols (IL+S). The control group (n=71) received a menu with no menu labelling. Data were collected on one weekday in a restaurant setting. Trial outcomes were assessed by healthy food choices.

Findings

Healthy food choices of students who received the menu showing IL+S were significantly higher when compared to the other groups. This same menu labelling format positively affected healthy food choices in women, not overweight participants and in participants who often ate out more than twice a week.

Originality/value

Menu labelling format presenting ingredients list and highlighted symbols was positively associated with healthy food choices among the university students in Brazil. This type of labelling could be adopted in future legislation on menu labelling in Brazil and around the world.

Details

British Food Journal, vol. 120 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 4 September 2017

Filipe AP Duarte, Maria Jose Madeira, Dulcineia Catarina Moura, Joao Carvalho and Jacinta Raquel Miguel Moreira

This paper aims to analyses barriers as a determinant of ongoing or abandoned innovation activities. The literature exploits barriers as the nature of innovation and its influence…

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Abstract

Purpose

This paper aims to analyses barriers as a determinant of ongoing or abandoned innovation activities. The literature exploits barriers as the nature of innovation and its influence on firm’s. The main focus is the Portuguese SMEs and the impacts that act as barriers in the development of innovation activities.

Design/methodology/approach

The database was obtained through the Community Innovation Survey 2010 (CIS 2010) that was coordinated by EUROSTAT. In this sense, a logistic regression model is proposed, which makes it possible to analyse the relations between three or more variables, depending on whether the relationship is one of dependence or interdependence, thus allowing the application of distinct statistical techniques, using 6,160 firms

Findings

There are several sources of information that are associated with the development of innovation projects.

Practical implications

The importance of barriers to the development of innovation activities, as well as it being a decisive factor in the impediment to and abandon of the same, was noted.

Originality/value

This study also demonstrated that each case is different and that a barrier in one firm can at the same time be a window of opportunity for another firm.

Details

International Journal of Innovation Science, vol. 9 no. 3
Type: Research Article
ISSN: 1757-2223

Keywords

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Article
Publication date: 10 December 2018

Ruari-Santiago McBride, Tadeu Lemos, Maria de Lourdes de Souza and João Castel-Branco Goulão

The purpose of this paper is to present a case study of a programme aimed at raising standards of care and levels of professionalism in private, drug-free therapeutic communities…

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Abstract

Purpose

The purpose of this paper is to present a case study of a programme aimed at raising standards of care and levels of professionalism in private, drug-free therapeutic communities (TCs) in Santa Catarina, Brazil.

Design/methodology/approach

The paper describes the Reviver intervention in detail and draws on subjective insights collected during its implementation.

Findings

Over 100 TCs applied to the Reviver project, of which 83 qualified to participate. The large majority of TCs were found to combine community-as-method, religious worship and abstinence in their treatment model.

Research limitations/implications

The paper highlights the significant role religious organisations have in the treating substance dependency in Brazil and raises ethical and practical questions regarding the incorporation of religious TCs into mainstream public mental health provision.

Practical implications

The paper outlines the qualification process, control systems and monitoring procedures employed by the Reviver project.

Originality/value

The paper attends to the gap in English language publications regarding TCs in Brazil and raises important questions regarding the role of religion, faith and spirituality in the treatment of substance dependency.

Details

Therapeutic Communities: The International Journal of Therapeutic Communities, vol. 39 no. 4
Type: Research Article
ISSN: 0964-1866

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