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Article
Publication date: 1 October 2003

Caroline Sapriel

This paper outlines the new approach to crisis management, as forming an integral part of business contingency planning. Crisis management is no longer primarily a function of the…

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Abstract

This paper outlines the new approach to crisis management, as forming an integral part of business contingency planning. Crisis management is no longer primarily a function of the corporate communication department. To address effectively the variety of risks and complex issues that corporations face today, crisis management must be mandated from the top of the organisation and driven and implemented by all key business functions jointly. Crisis management needs a corporate custodian that ensures plans and skills are up to date throughout the organisation. Processes must be established, and tools that facilitate and speed up crisis response are critical.

Details

Journal of Communication Management, vol. 7 no. 4
Type: Research Article
ISSN: 1363-254X

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