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Article
Publication date: 1 January 1993

Carole Baldock

Examines the increasing necessity for co‐operation andcompromise between library services and marketing.Various definitions of marketing are given and itspotential explored…

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Abstract

Examines the increasing necessity for co‐operation and compromise between library services and marketing. Various definitions of marketing are given and its potential explored. Examples of strategies from different parts of the United Kingdom, in particular the North West, are included, to demonstrate their success, or otherwise, and to speculate on the reasons for both results. The role of the client or customer is discussed, with reference to his or her needs and expectations. The image of libraries and the services they provide can be enhanced by selective promotion, tailored to each particular need, thus helping to reach the widest possible number of users. Marketing, comprehensively employed, sbould be used more extensively in order to enable libraries to become virtually all things to all people.

Details

Library Management, vol. 14 no. 1
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 5 February 2018

Matthew MacDonald and Carole Howorth

Insights into the roots of social enterprise from before the term was adopted are provided by examining histories of charitable service and comparing current understandings of…

932

Abstract

Purpose

Insights into the roots of social enterprise from before the term was adopted are provided by examining histories of charitable service and comparing current understandings of social enterprise. Social enterprise models of welfare provision are evidenced from the seventeenth century onwards. Persistent themes are identified that provide insights for current practice and understanding.

Design/methodology/approach

This historiography examines interpretations from 1905 to the present day of examples of welfare provision between two watershed points: 1600, just prior to the Poor Laws and 1908, when the Old Age Pensions Act shifted emphasis in public sector provision.

Findings

Activities that would nowadays be termed social enterprise are evidenced in histories of charitable philanthropy covering each century since 1600. Prevailing attitudes uncritically demarcated deserving and undeserving poor. Histories contributed to a heroic narrative of social entrepreneurs, describing activities dependent on well-networked, politically active individuals that rarely continued beyond their involvement. The political environment was recognised to influence the types of organisations, governance and resourcing.

Research limitations/implications

The historiography takes examples from three centuries between 1600 and1908 but is not comprehensive. Recurrent themes are identified for further research.

Originality/value

Social enterprise is a twenty-first-century label but not a new phenomenon. Identification of prevailing themes provides insights for the understanding of social enterprises in the twenty-first century.

Details

Social Enterprise Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1750-8614

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