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Reports on research undertaken because the Malaysian delegation to an ASEAN‐COCI seminar felt there was a need to understand what is meant by “Quality” from the librarian’s perspective. A survey was undertaken to obtain feedback from librarians. Questionnaires were sent to all (10) university librarians, all (13) state public libraries and six selected special libraries. The response rate was 100 per cent from university libraries, 77 per cent from public libraries and 100 per cent from special libraries. An analysis of the responses provided insights into what quality means to librarians, the policy infrastructure available, the obstacles faced by librarians in the implementation of quality measures and the strategies they employ to ensure quality services. It also provided an insight into their future plans.