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1 – 7 of 7Yasmin Abdou, Mariam Ferwiz, Carol Osama and Mohamed Aljifri
To write this case, several research methods were used. Most importantly, field interviews were conducted with employees at Banati foundation. The interviews were held with three…
Abstract
Research methodology
To write this case, several research methods were used. Most importantly, field interviews were conducted with employees at Banati foundation. The interviews were held with three different employees at different points in time, including the marketing manager, the executive manager and the head teacher working with the girls at the foundation. These interviews helped provide details regarding the foundation’s culture which is hard to get from secondary sources. In addition to this, one of the researchers was a volunteer at the foundation for 6 months before starting this research and so had strong background knowledge on the workings of the entity. Finally, secondary sources were used to provide accurate historical information and numerical statistics. These sources included the foundation’s website and annual reports as well as newspaper interviews with the Banati’s Chairperson.
Case overview/synopsis
This case poses the marketing dilemma faced by Banati Foundation, a non-profit organization (NPO) based in Egypt. Banati has offered child protection services to girls at risk since its establishment in 2009. In particular, the case focuses on the foundation’s strategy and operations in 2020. Since its inception, the foundation has been led by the main founder, Dr Hanna Abulghar. Under her leadership, the foundation flourished and won several international awards. The foundation became a home, a school and a support system to the girls who were once homeless. Yet even though Banati succeeded in improving the lives of many girls at risk, the foundation still sought ways to sustain its funds and to empower the girls to thrive after they left the foundation. As the key person responsible for setting the foundation’s direction and strategy, Dr Hanna faced marketing challenges that include overcoming social stigma, diversifying the donor base and increasing fundraising.
Complexity academic level
This case is suitable for undergraduate and Master’s students who already have an understanding of the basic marketing principles such as the marketing mix (4Ps)/market segmentation and have taken an introductory marketing course previously. Furthermore, the case presents an opportunity to apply marketing concepts such as segmentation, targeting, positioning and promotion within the context of social and NPO marketing. It is ideal for students studying social marketing, NPO marketing strategy, cause marketing, fundraising techniques and social inclusion.
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In this chapter I argue that education cannot escape being influenced by the economic, political and cultural effects of globalization. Through an examination of the policies of…
Abstract
In this chapter I argue that education cannot escape being influenced by the economic, political and cultural effects of globalization. Through an examination of the policies of national governments, agenda of international organizations such as the World Bank and UNESCO, the global practices of privatization, accountability and managerialism, I demonstrate that education is being used as a tool of neo-liberal economic reform, a process that increases inequalities and marginalizes the already unheard voices. I argue that any analysis of globalization and its impact on higher education requires stepping back from all interactions and practices and asking basic questions about what these terms imply, why they function the way they do, and whose interests they serve. A critical analysis of the transformation of universities and thus the knowledge produced is essential as it affects and infiltrates our very consciousness. I argue that while higher education is being restructured under the neo-liberal economic rationality it is important for educators to find out what will be gained and what will be lost before going ahead with such restructuring. I also contend that the neo-liberal economic rationality of globalization has framed the restructuring of education in such a manner that its function has changed from production of knowledge to production and management of wealth. As a result of accepting the dominant discourse of the globalization agenda without much critical analysis or debate regarding its consequences, education has lost its basic function of producing democratic citizens.
This paper sets out to evaluate the financial security consequences of the terrorists attack on the USA of 11 September 2001 with specific regard to money laundering.
Abstract
Purpose
This paper sets out to evaluate the financial security consequences of the terrorists attack on the USA of 11 September 2001 with specific regard to money laundering.
Design/methodology/approach
The study itemises in minute detail the litany of actual and potential financial legislation in the wake of 9/11 in both the USA and the UK.
Findings
Basically, the study finds the depriving criminals of the proceeds of their crimes is illusory and ineffectual, since they never have sufficient funds available for confiscation in the first place.
Originality/value
The paper arguably represents the most comprehensive evaluation to date of the financial issues, both real and hypothetical, thrown up on both sides of the Atlantic by the events of 9/11.
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Recently there has been a resurgence in the study of how ideas shape policies. Two perspectives which dominate this literature are what Habermas has called the…
Abstract
Recently there has been a resurgence in the study of how ideas shape policies. Two perspectives which dominate this literature are what Habermas has called the empirical‐analytical tradition and historical‐hermeneutic tradition. These two epistemological positions represent contrasting views. They depict very different pictures of how ideas sway popular values and the policy choices confronted by policymakers. Each also raises important questions about how the processes of knowledge formation and promotion unfold and what actors play a dominant role in furthering these developments.
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International conflicts and violence are similar in nature to domestic conflicts and violence which are also similar to those taking place between individuals. Only difference…
Abstract
International conflicts and violence are similar in nature to domestic conflicts and violence which are also similar to those taking place between individuals. Only difference between them is that of magnitude that increases as one moves from individual to societal national level and finally to international level of conflicts. The fundamental question at issue here is that of self‐interest with respect to social and political authority and economic power. The conflicts become most intense and violence gets widest and most cruel at the international level. There are two broad methods in dealing with this problem – use of force to coerce and subjugate or application of the power of persuasion to win the hearts and minds of the people. The former is the conventional secular materialistic method but often used invoking the name of religion and the latter is that of true spiritual humanistic practices and applications in preserving and promoting the cause of all of humanity.While the first does not require the system to be fair and just, the latter predicates them. The foundation of the first is “us” vs. “them” as it divides humanity into many nation states, but that of the second is “us” vs. “us” since it recognizes and practices universality of humanity. More importantly, the former grants unfettered authority to the leaders of the society in the form of sovereignty of the “nation state”, the latter subjugates the authority of the leaders to that of a higher supreme Authority.
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Introducing immunity or vaccine passports is one non-pharmaceutical intervention that governments are considering to exempt immune, vaccinated or otherwise risk-free individuals…
Abstract
Purpose
Introducing immunity or vaccine passports is one non-pharmaceutical intervention that governments are considering to exempt immune, vaccinated or otherwise risk-free individuals from lockdowns and other public health restrictions during the coronavirus pandemic. The primary objective of these documents would be to begin reopening societies, restarting economies and returning to a pre-pandemic normalcy. This article aims to present the start of a conceptual documentary analysis of (proposed and existing) COVID-19 immunity passports in order to more fully center their documentary status within research, considerations and conversations about their potential roles, impacts and implications.
Design/methodology/approach
Inspired by Paula A. Treichler's argument for the importance of theoretical thought for untangling the socio-cultural phenomena of epidemics, and drawing upon interdisciplinary theories of documentation, identity and public health, combined with recent news coverage of the coronavirus pandemic, this article provides a contemporary overview and conceptual analysis of emerging documentary regimes of COVID-19 immunity verification involving immunity or vaccine passports.
Findings
Three major interconnected objectives could be fulfilled by immunity passports. First, they would establish and materialize an official identity of COVID-19 immune for people possessing the formal document. Second, they would serve as material evidence establishing and verifying individuals' immunity, vaccination or risk-free status from the coronavirus that would, in term, determine and regulate their movements and other privileges. Third, they would create tangible links between individuals and governments' official or recognized identity category of COVID-19 immune. Immunity passports would, therefore, help enable and enforce governmental authority and power by situating individuals within documentary regimes of COVID-19 immunity verification.
Research limitations/implications
In the expanding interdisciplinary literature on COVID-19 immunity passports, sometimes also called certificates, licenses, or passes, there appears to be only minimal reference to their documentary instantiations, whether physical, digital, and/or hybrid documents. As yet, there is not any specific documentary approach to or analysis of immunity passports as kinds of documentation. A documentary approach helps to illuminate and emphasize the materiality of and ontological considerations concerning the coronavirus pandemic and its associated kinds of immunity or vaccination.
Social implications
By beginning an exploration of what makes immunity passports thinkable as a public health response to the coronavirus pandemic, this article illuminates these health and identity documents' material implications for, and effects on, individuals and societies. This article, therefore, helps shed light on what immunity passports reveal about the complicated and contested intersections of identity, documentation, public health and socio-political control and discipline.
Originality/value
This article contributes the start of a documentary analysis of (proposed and existing) COVID-19 immunity passports in order to more fully center their documentary status within research and conversations about them.
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