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Publication date: 1 February 1996

Carol Felker Kaufman

One‐stop shopping has been identified as a major goal of many contemporary shoppers in today’s society. One‐stop shopping tends to imply that all of a shopper’s needs can be…

3868

Abstract

One‐stop shopping has been identified as a major goal of many contemporary shoppers in today’s society. One‐stop shopping tends to imply that all of a shopper’s needs can be filled in one step, all at one time, suggesting that the proper assortment in each store is a must, and a desirable mix of stores should be assembled at one convenient location. A recent study conducted for the International Council of Shopping Centers revealed that the concept of one‐stop shopping is also related directly to the match of store hours with shopper schedules. Examines the hours and schedule matching aspect of one‐stop shopping within a framework called the TIMES model, which considers specifically the relation between shoppers’ resources and their choice of shopping centers. Presents the results of a study of perceived shopping‐center problems and gives managerial recommendations for targeting consumers who seek one‐stop shopping opportunities.

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Journal of Consumer Marketing, vol. 13 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 December 1994

Carol Felker Kaufman and Paul M. Lane

Points out that numerous studies have attempted to understand thebehavior of television viewers. Gone are the days when the entire familygathered around the television, paying…

726

Abstract

Points out that numerous studies have attempted to understand the behavior of television viewers. Gone are the days when the entire family gathered around the television, paying rapt attention to the programming. Suggests that the television as “family hearth” has been replaced, as viewers are more aptly characterized as “nomadic”, wandering from channel to channel, from room to room, and from activity to activity. Reports on an in‐depth study of the activities, patterns of behavior, locations of viewing, and attitudes of everyday consumers toward television in the 1990s. Multiple observational methods were used, ranging from unobtrusive observation of viewing, sketches made by viewers of their television viewing location, and focus group interviews. Findings suggest that advertising not only competes with other television shows for the consumer′s attention, but also competes with a multitude of activities, interruptions, and even other televisions within the same or adjacent rooms. Such findings pose a much more complex picture of “cutting the clutter” than that which is traditionally assumed; suggests managerial implications and recommendations for further understanding the complexities of viewer behaviors.

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Journal of Consumer Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 August 1995

Carol Felker Kaufman

Consumer behavior is the behavior of people – at home, in thestore, on the street – just about everywhere people are thinkingabout, purchasing, using and being satisfied or…

1900

Abstract

Consumer behavior is the behavior of people – at home, in the store, on the street – just about everywhere people are thinking about, purchasing, using and being satisfied or dissatisfied with their products. Consumer researchers have captured the experiences and perceptions of such real people in the study of decision processes, feelings, and reactions as individuals and as part of families and other groups. Some of those everyday shoppers, however, may be challenged by disabilities, affecting the products which are purchased and where these purchases take place. The study of consumer behavior can be further enriched by developing a program for conceptual evaluation and actual research focussing on the special and everyday needs of such challenged shoppers. Such a perspective leads to the possibility for uncovering product, advertising, and retail opportunities which better meet the needs and wants of such customers.

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Journal of Consumer Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 0736-3761

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