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1 – 10 of 12José Miguel Holgado-Herrero, F. Javier Rondan-Cataluña, Carmen Barroso-Castro and José Luís Galán-González
The purpose of this study is to explore brand customer erosion at both the category and brand levels while considering consumer socio-demographic characteristics and weight of…
Abstract
Purpose
The purpose of this study is to explore brand customer erosion at both the category and brand levels while considering consumer socio-demographic characteristics and weight of purchase factors.
Design/methodology/approach
Data from 3,563 buyers encompassing 20,601 purchases were collected from a prominent household data panel.
Findings
Brand customer erosion varies depending on socio-demographic factors (householder age, family size, life cycle and social class) and weight of purchase; variations are evident depending on the specific brand.
Originality/value
The paper makes a substantial contribution to the established fields of marketing and consumer behavior literature by opening a new line of research. It does so by demonstrating, the impact of socio-demographic factors on customer erosion. Simultaneously, it presents results that contradict the limited existing research on the influence of weight of purchase on brand customer erosion.
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Francisco JoséAcedo González, Carmen Barroso Castro, José Carlos Casillas Bueno and José Luis Galán González
This paper tries to find out the different research fronts that have recently defined the scientific area of organizational studies. These fronts represent the paradigms or…
Abstract
This paper tries to find out the different research fronts that have recently defined the scientific area of organizational studies. These fronts represent the paradigms or theories that the current research in the most relevant journals is based on. A study of how trends develop in those journals is also done. Quite different from other typologies, this work has used an empirical method of analyzing the literature references found in the articles published in some of the most relevant journals in this field in recent years.
Leticia Pérez-Calero Sánchez, Carmen Barroso Castro and María del Mar Villegas Periñán
From the resource-based view (RBV), the purpose of this paper is to argue that the board has the capability to participate in international strategic decisions and deal with the…
Abstract
Purpose
From the resource-based view (RBV), the purpose of this paper is to argue that the board has the capability to participate in international strategic decisions and deal with the environmental complexities that internationalisation brings; and moreover, to achieve better performance than its competitors.
Design/methodology/approach
This paper highlights the active participation of the board in firm internationalisation using a sample of 78 Spanish firms quoted on Madrid Stock Exchange. The authors used a longitudinal analysis from 2005 through 2010.
Findings
The results show that while the resources provided by the directors through their level of education and international experience, help them learn and process information, and they are a source of expertise representing “board potential”. A board that functions well through the directors’ relationships allow the proper integration and use of these resources, and helps create sustainable competitive advantages in an international context.
Originality/value
From a RBV, this paper refines and extends the concept of “board capability” as the combination of potential and internal relations that allow boards to undertake their roles competently over time. Additionally, the paper empirically examines the effect of board capability on firm internationalisation.
Propósito
A través de la RBV, explicamos cómo el consejo de administración posee la “capacidad” necesaria para participar en las decisiones estratégicas internacionales de la empresa y hacer frente a los altos niveles de complejidad que se derivan actualmente del contexto internacional; y además, conseguir un rendimiento superior al de sus competidores.
Diseño/metodología/enfoque
Este artículo resalta la participación activa del consejo en la internacionalización de la empresa usando una muestra de 78 empresas españolas que cotizan en la Bolsa de Madrid. Utilizamos un análisis longitudinal para el periodo 2005-2010.
Resultados
Nuestros resultados muestran que mientras que los recursos que aportan los consejeros a través de su nivel de formación y background internacional ayudan a aprender y procesar información y son fuente de conocimiento especializado conformando el “potencial” del consejo; un buen funcionamiento del consejo, a través de las relaciones entre consejeros, permiten la adecuada integración y uso de dichos recursos, conformando la capacidad necesaria para obtener ventajas competitivas sostenibles en el contexto internacional.
Originalidad/Valor
Este artículo perfecciona y amplia desde la RBV, el concepto de “capacidad del consejo” como combinación de potencial y relaciones internas que permitan llevar a cabo sus funciones de manera competente a lo largo del tiempo. Además, el artículo examina empíricamente el efecto de la capacidad del consejo sobre el grado de internacionalización de la empresa.
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Silvia Martelo Landroguez, Carmen Barroso Castro and Gabriel Cepeda‐Carrión
The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation…
Abstract
Purpose
The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer relationship management). It seeks to analyze the potential interaction between them that would lead to the creation of superior customer value.
Design/methodology/approach
The research question is: “If the customer demands superior value, how should a firm combine its existing capabilities in order to offer this superior value?”
Findings
It is clear that one should turn to dynamic capabilities to explain the connection between the interaction of these three capabilities and superior customer value. Firms are aware of the customers' demand for superior value and need to know how to combine their existing capabilities to offer this superior value.
Practical implications
A possible way of increasing the value created for the customer is proposed, which is a key factor for the increasing number of firms seeking new ways to achieve and maintain competitive advantage.
Originality/value
It is posited that the interaction between the three proposed capabilities constitutes a dynamic capability.
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Carmen Barroso Castro, Enrique Martín Armario and David Martín Ruiz
This work analyzes the effect that service company employee behavior has on customer perceptions of the quality of services received, and the consequent company performance…
Abstract
This work analyzes the effect that service company employee behavior has on customer perceptions of the quality of services received, and the consequent company performance. Organizational citizenship behavior has been recognized as relevant behavior of some employees, but its role regarding customer perceptions and company profitability remains unexplored. Beginning with a brief review of the conceptual background of organizational citizenship behavior, service quality, and its consequences, this paper proposes a model to test these relationships empirically. Some helpful recommendations for managing service companies are presented.
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Carmen Barroso Castro, Enrique Martín Armario and María Elena Sánchez del Río
The present empirical study intends to address a significant topic for business management, such as the influence of market orientation (MO) on the internal and external…
Abstract
Purpose
The present empirical study intends to address a significant topic for business management, such as the influence of market orientation (MO) on the internal and external environments of an organisation. More precisely, the main objective of this paper focuses on the effect of such an orientation on employees – organisational commitment and OCBs – as well as on customers – satisfaction and perceived service quality.
Design/methodology/approach
Structural equation models are employed to analyse the data collected from the spanish retail banking sector in order to verify the hypotheses corresponding to the causal relationships proposed in our research model.
Findings
The results achieved in this research represent significant contributions both from a theoretical perspective as well as for management in the service industry. From a theoretical perspective, these findings reinforce the research position stressing the role of the employees in the MO relationship and the operational level of the business incorporating new evidence into this emerging field of study.
Research limitations/implications
Limitations of the study can account for the anomalous relationships that have been identified. First, the cross‐sectional nature of the study could have been an obstacle to revealing short‐term answers. In addition, the empirical study focused on one particular case in the service industry – banking – hindered the generalization of results.
Originality/value
Provides further research on the role of market orientation as a major source of achieving sustainable competitive advantage.
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Silvia Martelo Landroguez, Carmen Barroso Castro and Gabriel Cepeda-Carrión
The aim of this paper is to contribute to the service management literature by identifying the possible relationship between customer value seen from the customer perspective and…
Abstract
Purpose
The aim of this paper is to contribute to the service management literature by identifying the possible relationship between customer value seen from the customer perspective and from the firm perspective, and its potential influence on the value created for the service customer. The authors have not found any papers which focus on the relationship between these different perspectives of customer value, and the aim is to fill this gap in the literature.
Design/methodology/approach
The paper proposes that a relationship between the different perspectives exists and attempts to create an integrated vision of customer value.
Findings
The proposed model shows that it is the relationship between customer value from the customer ' s point of view and customer value from the firm ' s point of view that really creates value.
Practical implications
The paper can influence the current service management of firms with regard to customer value creation in several ways.
Originality/value
From the existing literature, it is deduced that customer value can be seen as perceived value (the customer perspective) or as value creation and appropriation (the firm perspective). The paper proposes that these three types of value are equivalent in an important level and should always be interrelated.
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Karen Watkins-Fassler, Lázaro Rodríguez-Ariza, Virginia Fernández-Pérez and Guadalupe del Carmen Briano-Turrent
This study analyses interlocking directorates from the perspective of an emerging market, Mexico, where formal institutions are weak, and family firms with high ownership…
Abstract
Purpose
This study analyses interlocking directorates from the perspective of an emerging market, Mexico, where formal institutions are weak, and family firms with high ownership concentration dominate. It responds to recent calls in the literature on interlocks, which urge the differentiation between family and non-family businesses and to complete more research on emerging economies.
Design/methodology/approach
A database was constructed for 89 non-financial companies (52 family-owned) listed on the Mexican Stock Exchange (BMV) from 2001 to 2014. This period includes normal times and an episode of financial crisis (2009–2010). To test the hypotheses, a dynamic panel model (in two stages) is used, applying GMM.
Findings
In normal times, the advantages of Board Chairman (COB) interlocks for the performance of publicly traded Mexican family firms are obtained regardless of the weak formal institutional environment. By contrast, during financial crisis, interlocking family COBs are more likely to jointly expropriate minority shareholders with actions that further their family objectives, which mitigates the positive effect of interlocks on performance. These findings contrast with the insignificant effects of COB interlocks found for non-family corporates.
Originality/value
A new framework is proposed which, through agency theory, finds points of concordance among resource dependence and class hegemony theories, to understand the effect of interlocking directorates on the performance of family firms operating in Mexico. The results of the empirical exercise for family companies listed on BMV during normal and financial crisis periods suggest its applicability.
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Imran Khan, Ismail Khan and Ismail Senturk
This study aims to examine the relationship between board diversity and quality of corporate social responsibility (QCSR) disclosure.
Abstract
Purpose
This study aims to examine the relationship between board diversity and quality of corporate social responsibility (QCSR) disclosure.
Design/methodology/approach
The study estimates seven dimensions of board diversity including age, gender, nation, ethnicity, educational level, educational background and tenure by applying Blau’s index. The relationship between board diversity and QCSR disclosure from the perspective of the resource-based view theory is estimated by using panel random effects regression across 57 firms producing exclusive sustainability reports listed in the Pakistan Stock Exchange from 2010 to 2017. The robustness of the results has also been checked through alternative measurements of the variables under study.
Findings
The regression results reveal that gender and national diversities are the firms’ valuable resources, having the potential to promote QCSR disclosure. However, age diversity was found to be negatively associated to QCSR disclosure. Furthermore, educational level, educational background, ethnicity and tenure were insignificant on QCSR disclosure. The sensitivity analysis supports the findings of the baseline model.
Research limitations/implications
Pakistani firms need to improve the level of board diversity through encouragement of the inclusion of diverse forces of gender and nationality to enhance disclosure on CSR practices.
Originality/value
This is the first study on board diversity and QCSR in the case of Pakistan.
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