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Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study the genesis, evolution and implementation of the policy process that led to an important development in British public health.

An in-depth multifaceted single case study, mixing qualitative and quantitative data including participatory research, enabled by a cognitive approach based on elements of knowledge, ideas, representations and social beliefs in the elaboration of a public policy.

This approach to understanding the British policy on social marketing process demonstrates a useful explanatory capacity, producing a comprehensive articulation of the main cognitive, normative, and instrumental dimensions of this policy, including its significant mutations influenced by the 2008 Great Recession and subsequent political evolution.

This paper has followed the British social marketing policy’s implementation in England. In Wales, Scotland and Northern Ireland, this national policy had specific developments that it was not followed in our study In general, subject to complex historical, social and political conditions, this is a field that preserves its dynamism and the ability to question concepts and processes. Ever seeking new directions and solutions, it requires an ongoing research study.

Conclusions speak in favour of a prescriptive framework for a national policy on social marketing that can inform other government entities’ efforts to develop similar policies in other countries. A correct understanding of such a political process can lead to better management of its development and its consequent contribution to improving social marketing policy and interventions.

A proper conception and management of a social marketing policy can contribute to improving the well-being of citizens.

It is the first time that this specific cognitive approach has been applied so systematically to a national social marketing policy through a long-term research, providing a prescriptive framework for other’ efforts to develop similar policies.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Given that size, status and power are so widely coveted nowadays, it's heartwarming to learn of instances where the smaller guy has outwitted a more eminent rival. Thanks to globalization, the issue is especially pertinent in the business world where encounters between corporate versions of David and Goliath are becoming ever more frequent. On the face of things, the outcome of these gladiatorial mismatches seems inevitable. Transnational organizations muscle their way into new markets wielding advantages in the shape of superior technologies, brand reputation and economies of scale. In response, domestic incumbents have little choice than to wave the white flag and accept their fate with dignity. Or do they?

Identifies measures and strategies local firms can take to defend their position against global entrants into the domestic market. Points out actions taken to implement a companywide focus on innovation and design. Notes effective strategies for increasing demand for new products.

Points out the threat global firms pose to local culture and traditions. The potential for exploitation of labor and negative impact on employment is likewise noted.

Provides insights and practical thinking about the role of ethical values and sustainability in today's business environments.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

This paper aims to evaluate the impacts of the COVID-19 crisis on startups performance and the moderating effects played by several resilience-related startup characteristics during times of crisis.

To achieve this, 94 Brazil-based startups were surveyed, and multivariate data techniques (PLS-SEM) were applied.

The results show that despite the startups performance having been affected by the pandemic crisis, the response measures, when influenced by the resilience characteristics of these companies, moderated this effect. Furthermore, our findings suggest the future challenges to be faced by these organisations in the post-pandemic period.

Proposing a framework, our survey research contributes to the dynamic capabilities theory by showing that startups resilience is linked to the micro-foundations of sensing (e.g. innovation systems, resilience culture, pivoting practices, innovativeness products), seizing (e.g. leadership/focused skills, people development and selection, agility, clear vision of business process) and reconfiguring capabilities.

Not only for theory, but this paper also contributes insights and guidelines for business practice in the face of challenges arising from times of crisis. By demonstrating the positive effect of early response measures based on resilience, our findings provide genuine managerial input that can help managers, funders and decision-makers in these companies operations against turbulent crises early on, thereby supporting the traction phase and sustaining their performance.

Previous research has examined the effects of the COVID-19 crisis in several sectors and perspectives. However, this study is the first to empirically test and clarify how the resilience and singularities of these new business models based on innovation could react to the changes caused by the pandemic.

This paper aims to propose a framework to assess the readiness of Brazilian small and medium service companies to use Industry 4.0 technologies to improve the efficiency of processes, reinforcing the idea that evaluating and planning the implementation is as important as the use, without the need for big investments.

The paper presents two applications on the readiness level of small and medium enterprises, with support from researchers and stakeholders. The literature seems to focus more on the maturity level than on providing a sequence of operational steps or decision support. It would lead to better implementation of I4.0 technologies in assessing the company’s readiness level to adopt them.

The authors analyze the relevant case studies in Brazilian small and medium service enterprises based on the proposed framework to investigate the main challenges and hardships for Industry 4.0 readiness in the current scenario and outline directions to increase their readiness for adopting key Industry 4.0 technologies. Moreover, the case studies consolidate a fundamental advantage to small and medium enterprise service: a guided implementation provides more knowledge about products, processes and I4.0 technologies, even in unsuccessful case studies.

The need was identified when studying market trends with the digital transformation provided by Industry 4.0 technologies and, in parallel, the difficulties of small and medium service companies in adapting to this new scenario. Through the proposed framework, an action plan can be drawn up with well-defined objectives, goals and activities so that the service enterprises can increase their Industry 4.0 readiness level within three months.

A relevant aspect is that this study is based on feedback from stakeholders and managers, which makes the analyses and conclusions from empirical points of view without relevant theoretical knowledge of the relationship between I4.0 technologies. Therefore, the proposed framework made it possible to diagnose the organization’s external and internal environments, allowing the ideal condition and the current situation of the companies to be compared, as argued in the Industry 4.0 readiness literature review.

This paper aims to analyze some knowledge management (KM) frameworks that sustainable development goals (SDGs) can apply to such a challenging implementation.

To accomplish this, a systematic scientific literature review was carried out about the KM concept. Searching, analyzing and collecting different KM frameworks were crossed and compared to achieve a standard KM framework list, based on the most important and relevant information collected.

The study outlines how and which KM frameworks may be applied in an effort to reach the 2030 Agenda for Sustainable Development and SDGs, so it can overcome the barriers and pitfalls related to the knowledge management use.

The paper shows some SDG areas that deserve future attention and deep implementation with KM frameworks.

With the enormous potential and vision of the sustainable development goals (SDGs), there is a barrier in its progress and development: the knowledge use, in both the local knowledge aspects and general knowledge management. This paper creates a Knowledge Management Excellence Model (KMEM) linked to SDGs, which will help and promote its use to educate and involve all those interested in meeting these goals.

This article delves into the contributions of Milton Santos (1926–2001) to the economic study of entrepreneurship. Santos made contributions to spatial economics, urbanization, and planning theories, being an important author to the field of regional and urban economics. His most famous idea is the “two circuits” of the urban economy. According to this approach, the urban economies in peripheral countries create two economic-urban circuits that are both distinct and connected. The superior circuit comes from the technological modernization and cultivates international relationships. High-value goods and networks and new technologies circulate through it. The inferior circuit works outside these networks. It consists of low-dimension activities from local populations. Santos elaborated this theory to understand urbanization in peripheral countries and to give voice to the ones left behind by the development process. He did not write directly on entrepreneurship. We argue, however, that his thoughts can be important to entrepreneurship studies. The entrepreneurship discourse, that had in Schumpeter one of its main sources, assumes that the entrepreneur has traits related to the superior circuit, such as access to resources and networks, which would not be available to entrepreneurs in the inferior circuit. We argue that Santos’ contributions can inform economic thought in entrepreneurship by calling attention to how literature can approach structural problems and contribute to making economics a more diverse discipline.

Despite the school organizational culture broad literature, there is still a gap on culture and educational management, mainly in the public environment. To fill out this space, this article wants to point out the cultural factors that creates school management change in the Brazilian public school context.

The sample is a polar multi-case approach with two high performance and two low performance Brazilian schools. The authors conducted 12 interviews, three each school, with school principal, pedagogical coordinator and administrative officer. To analyze the data, the authors applied synthetic analysis to identify the cultural factors and your conduciveness to change in schools.

The results point out organizational culture as low understood in public municipal schools. These results also indicate the cultural dimensions power distance, uncertainty avoidance, individualism, masculinity, long-term orientation and indulgence as influencers of school management. Therefore, organizational culture is a factor to change and improve performance in public school management.

Despite the low comprehensiveness by the school managers, the authors pointed out the importance of the cultural factors, such as power distance, uncertainty avoidance, individualism, masculinity, long-term orientation and indulgence, in the school management. Future research could assess quantitatively the cultural factors presented here.

The paper provides cultural aspects in the school environment that should be considered in the school management improvement process and school principals’ actions.

The results fulfil the gap of organizational culture and school management in the public sector studies, by pointing out cultural factors of change in the school environment.

While academics and practitioners increasingly recognize the impacts of gamification on customer experience (CX), its role in the customer journey remains undeveloped. This article aims to identify how gamification can leverage each customer journey stage, integrate the findings into a conceptual model and propose future research opportunities.

Since CX and customer journey are interrelated concepts, the authors rely on CX research to identify research themes that provide insights to propose the conceptual model. A systematic review of 154 articles on the interplay between gamification and CX research published from 2013 to 2022 was performed and analyzed by thematic content analysis. The authors interpreted the results according to the service customer journey stages and the taxonomy of digital engagement practices.

This article identified five main thematic categories that shape the conceptual model (design, customer journey stages, customer, technology and context). Gamification design can support customer value creation at any customer journey stage. While gamification can leverage brand engagement at the pre-service stage by enhancing customer motivation and information search, it can leverage service and brand engagement at the core and post-service stages by enhancing customer participation and brand relationships. Moreover, customer-, technology- and context-related factors influence the gamified service experience in the customer journey.

This article contributes to a conceptual integration between gamification and customer journey. Additionally, it provides opportunities for future research from a customer journey perspective.