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Article
Publication date: 11 April 2022

Carlos Aggio, Darío Milesi, Vladimiro Verre, Leonardo Zanazzi and Miguel Lengyel

The purpose of this paper is to understand how Argentina has successfully developed a non-traditional export business such as blueberry, explain the causes of the most recent…

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Abstract

Purpose

The purpose of this paper is to understand how Argentina has successfully developed a non-traditional export business such as blueberry, explain the causes of the most recent competitive crisis and analyze the emerging public–private strategies as a response.

Design/methodology/approach

The unit of analysis of this study is the blueberry agro-system which is a complex network of backward, forward and lateral linkages with specialized buyers, suppliers, institutions and other economic agents. Considering the qualitative and relational nature of the dimensions studied, a case study methodology was adopted. The data were collected from primary and secondary sources through in-depth interview techniques and documentary analysis. These techniques were complemented by the processing of quantitative information to enrich the analysis and put the case into a broader context.

Findings

The main finding of this study is that Argentina's export-oriented business model based on off-season high prices and scarcity of supply in the Northern Hemisphere markets must be revised and reformulated. This revision, already underway, was triggered by the Peruvian competition and is driven by the firm compromise of companies and chambers and in many cases has the backing of public bodies; this revision is an open-ended process in which the success of efforts to recreate profitability and competitiveness of the sector is not guaranteed.

Research limitations/implications

The case study methodology implemented in the study implies that the main findings cannot be directly extrapolated to other fruits or crops. In fact, lessons and policy implications for other sectors should be conceived with caution. Another limitation is that the research relies on the perspectives of domestic stakeholders who have to respond and adapt to specific rules established by traders and supermarkets. The views and perspectives of these big companies, which manage a buyer-driven global value chain, could not be incorporated and is an area for further research.

Originality/value

The study uses the concept of temporal window to analyze the business opportunity for off-season fresh fruits exports. This concept is a key to understand both the development of a modern value chain in a South American country to market blueberries in the Northern Hemisphere and the crisis created by the emergence of new more competitive suppliers such as Peru. The main explanatory factors are historical, technological, institutional, firm-related and market.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 12 no. 4
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 17 June 2022

Florencia Jaureguiberry and Mariano Tappata

The purpose of this paper is to understand the sustained growth of sweet cherry exports in recent years in Argentina and to what extent the coordination mechanisms between public…

107

Abstract

Purpose

The purpose of this paper is to understand the sustained growth of sweet cherry exports in recent years in Argentina and to what extent the coordination mechanisms between public and private institutions can explain the growth.

Design/methodology/approach

The research method used in the paper is descriptive and based on in-depth interviews with producers, agencies and institutions from the cherry industry. Qualitative results are complemented with analysis of key market data.

Findings

The sweet cherry industry in Argentina underwent a shake up with entry of new vertically integrated players and the technological upgrade of traditional producers that resulted in an export boom. The transformation of the industry was induced by the global market conditions and, more importantly, the promotion and complementarities achieved through a strong public–private partnership. Despite the constant increase in global demand for counter-season cherries, exports from Argentina are currently struggling to sustain growth. Among various bottlenecks, the authors find the instability of government policies (e.g. labor law, tax system, economic and trade policies) as the main cause for the slowdown in investment and expansion of the planted area.

Research limitations/implications

The paper highlights the importance of understanding the growth process of an industry and the different ways in which public and private sectors can enhance export performance. The relationship between the success of private–public partnerships and the particular configuration and characteristics of the industry deserve further study. The usual limitations from single-case studies apply.

Originality/value

The study has two contributions. First, the study uncovers the economics underlying the development and configuration of the sweet cherry industry in Argentina. Second, the study documents a successful case of private–public partnership to boost exports and reach new markets.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 12 no. 4
Type: Research Article
ISSN: 2044-0839

Keywords

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