Cristina Sofia Coelho, Catarina Pereira Faria, Filipa Oliveira, Carla Vale Lucas, Sónia Vasconcelos and Luísa Soares
Tutoring or mentoring is a form of mutual and informal learning which has distant origins. This is a way of sharing knowledge and experience which has been proved to be extremely…
Abstract
Purpose
Tutoring or mentoring is a form of mutual and informal learning which has distant origins. This is a way of sharing knowledge and experience which has been proved to be extremely useful in educational settings, particularly where there is a peer that plays the role of tutor. Despite its informal characteristic, tutoring should be a structured process, with defined goals and clear roles for both: tutors and tutees, those who benefit from tutoring. The paper aims to discuss these issues.
Design/methodology/approach
As this paper aims to explore a pilot project, it was used as a reflexive and practical methodology, in a case study, analyzing the number of participants attending the project as well as the contents of the training course.
Findings
In this first project in a Portuguese university, 35 students attended as candidates to tutor, participating in the training course, showing interest in helping their colleagues.
Originality/value
This proposal for a tutoring program in a public higher institution aims to train college students to help other colleagues, giving academic support, helping in the adaptation to academic context, promoting autonomy in learning, sharing effective strategies and helping in maintenance of positive interpersonal relationships. These aspects are very important to promote academic success in higher education.
Details
Keywords
Carla Marieli Delmiro Capeli, Victor Silva Corrêa, Helena Belintani Shigaki and Pedro Lucas de Resende Melo
Entrepreneurial marketing (EM) literature has evolved recently, but more understanding is needed on how the seven dimensions of EM impact causal and effectual entrepreneurial…
Abstract
Purpose
Entrepreneurial marketing (EM) literature has evolved recently, but more understanding is needed on how the seven dimensions of EM impact causal and effectual entrepreneurial behavior and, similarly, how entrepreneurial behavior influences the results of all dimensions of the EM construct. This study investigates the association and mutual influence between EM and entrepreneurship.
Design/methodology/approach
This study uses a qualitative strategy, addressing gaps due to its low incidence and employs theoretical replication, which is practically unexplored. It investigates two cases in Brazil: small companies (eight cases selected by literal replication) and a structured network of companies (one case selected by theoretical replication), predicting a positive influence of EM in the first case and a negative or neutral influence in the second.
Findings
The influence of EM on entrepreneurship is context-dependent and varies according to the empirical object. In turn, the impact of entrepreneurship on the results of the EM dimensions is more stable, primarily causal and varies slightly between structures.
Originality/value
First, by studying how the dimensions of EM impact causal/effectual behavior, this study broadens the understanding of the area, which was previously focused on only a few dimensions. Second, by investigating the impact of entrepreneurship on EM outcomes, this study sheds light on the influence of and differences in causal/effectual behavior in each of the seven dimensions. Finally, it extends the understanding of EM and entrepreneurship in small businesses and a structured network by identifying similarities and distinctions hitherto unexplored.