Search results

This paper presents a simple methodological framework to characterise the tangible and intangible benefits of a university athletics department. The methodology is applied to the athletics department at Gonzaga University (GU) in Spokane, Washington USA. The brand equity associated with this department is estimated at approximately US$5.8 million in 2006. Of this, between $617,000 and $2.71 million is ascribed to a specific type of tangible brand equity (with the most plausible estimate being $926,000); namely, the impact of GU athletics events on the economic vitality of the local community. The remainder is attributed to (unobserved) intangible brand equity benefits.

Community asset mapping (CAM) is an evidence-based activity commonly used in local socioeconomic development initiatives. Residents and other stakeholders collaboratively identify the resources that they deem most important to the vitality of their community. Results are depicted qualitatively using maps. While maps are a useful means to convey information, alternate approaches to summarize data drawn from CAM activities may yield additional inferences that better inform community development initiatives.

This study conducted a retrospective analysis of secondary, de-identified data collected from the 2015–2016 Gonzaga University Logan Neighborhood Asset Mapping Project. Hierarchical and nonhierarchical cluster analyses were used to establish interrelationships between the perceived importance of various community assets.

The hierarchical cluster analysis revealed a very intuitive hierarchical clustering of community assets, with various health care services tightly clustered together. Similarly, farmers’ markets, community gardens and meeting spaces were clustered closely together. Third, community education and care services for all age groups were clustered together. The nonhierarchical cluster analysis revealed intuitive clustering of respondent groups who valued particular sets of assets.

By identifying these clusters and characterizing the linkages between them, it is possible to fund multiple development initiatives that are mutually reinforcing. For example, if the neighborhood obtains funds to invest, then they could be used to facilitate both community gardens and farmers’ markets, two closely related activities. Additional physical locations might also be developed to support (possibly outdoor) meeting space.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2020-0206.

THE PRESIDENT of the Library Association for 1929–30 will be Lord Balneil, the son of the Earl of Crawford, and it is difficult to think of a better choice. Lord Balneil has an admirable bibliographical ancestry—if we may so put it—seeing that his grandfather, the 26th Earl of Crawford, was President in 1898; and the Haigh Hall Library at the family seat is one of the noble private libraries of England. Lord Balneil is the Chairman of the Appeal Committee for the endowment of the School of Librarianship and so has already identified himself in a practical manner with the cause of libraries.