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Article
Publication date: 1 September 2005

Carl Gunnar Bergendahl, Kerstin Lichtenvort, Glenn Johansson, Mats Zackrisson and Jonna Nyyssönen

To present the outcome from one case study in the EU project grEEEn (Cost Management System for greening Electrical and Electronic Equipment). The study addressed the material…

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Abstract

Purpose

To present the outcome from one case study in the EU project grEEEn (Cost Management System for greening Electrical and Electronic Equipment). The study addressed the material shift in printed wiring boards (PWBs), from the traditional FR4 material containing halogenated flame retardants to halogen‐free FR4 materials.

Design/methodology/approach

The paper presents by way of introduction the grEEEn method. From the product, process and scenario modelling the results from the analysis of cost, environmental profile and legal compliance are presented and discussed.

Findings

It was found that the shift to the halogen‐free material leads to a slight increase in environmental burden. However, the shift to a halogen‐free material could mean that toxic substances are eliminated or reduced resulting in an overall improvement of the environmental performance. The shift causes an increase in cost ranging between nearly zero and 10 ∈ per PWB panel.

Originality/value

The paper presents results from the first study on the shift from FR4 material containing halogenated flame retardants to halogen‐free FR4 materials and comprises an analysis of the economic, environmental and legislative implications.

Details

Circuit World, vol. 31 no. 3
Type: Research Article
ISSN: 0305-6120

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Article
Publication date: 2 August 2013

Anna Blombäck and Olof Brunninge

This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate…

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Abstract

Purpose

This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands.

Design/methodology/approach

The discussion is specifically informed by the literatures on brand heritage, family business, and the notion of hybrid identities. To illustrate this typology of history communication in family businesses the paper relies on web site observations in Sweden and German‐based family businesses.

Findings

Based on the construct of brand heritage, the paper clarifies why the entwinement of family and business provides fertile ground for brand heritage. The presentation of a typology of ways to communicate family, business and family business history respectively further reveals the varying openings and practices of family businesses in this area.

Research limitations/implications

The paper primarily takes an external marketing orientation and is conceptual.

Practical implications

The distinction of two sources of brand heritage in family businesses and the typology of approaches to reflect history in corporate communications should be of interest for practitioners. The findings can serve as an eye‐opener and instrument in the planning of strategic marketing.

Originality/value

The paper focuses on brand heritage and heritage branding from a family business perspective. Being hybrid identity organizations, characterized by entwinement of family and company history, family businesses offer particular perspectives to the heritage brand discussion.

Details

Corporate Communications: An International Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1356-3289

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