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1 – 10 of 14Laura Temmerman and Carina Veeckman
This paper aims to describe a case study of a formative study for the development of a social marketing campaign for increased biowaste sorting. In following the social marketing…
Abstract
Purpose
This paper aims to describe a case study of a formative study for the development of a social marketing campaign for increased biowaste sorting. In following the social marketing principles, it provides insights for practitioners willing to implement behaviour change interventions.
Design/methodology/approach
The case study describes the scoping review, expert interviews, online survey and focus groups, which were integrated to comprehend the specificities of biowaste sorting in the South Suburbs of Athens. This mixed-method research design enabled a comprehensive understanding of biowaste sorting practices that would not have been attainable through a single method.
Findings
This study found that the “descriptive norm” and “perceived controllability” significantly influenced biowaste sorting. Differential challenges of at-home and out-of-home sorting were also identified. The demand for more information was also highlighted. The tailored intervention comprises of a mix of behavioural modelling, persuasive communication, education and enablement.
Originality/value
By concretely showcasing how the integration of multiple research methods through the application of social marketing principles can guide the design of a tailored behaviour change intervention, this paper offers an outline for informed decision-making and strategic planning in the realm of (environmental) behaviour change.
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Keywords
Laura Temmerman, Carina Veeckman and Pieter Ballon
This paper aims to share the experience of a collaborative platform for social innovation (SI) in urban governance in Brussels (Belgium) and to formulate recommendations for…
Abstract
Purpose
This paper aims to share the experience of a collaborative platform for social innovation (SI) in urban governance in Brussels (Belgium) and to formulate recommendations for future initiatives.
Design/methodology/approach
The publicly funded collaborative platform “Brussels by us”, which aimed to improve the quality of life in specific neighbourhoods in Brussels (Belgium), is presented as a case study for SI in urban governance. The case study is detailed according to four dimensions based on the SI and living lab literature.
Findings
While the initiative appeared to be a successful exploration platform for collaborative urban governance, it did not evolve into concrete experimentation nor implementation of the solutions. Possible explanations and recommendations are formulated.
Research limitations/implications
The findings of this paper are based on the experience of a one-year initiative. The results should be completed by similar case studies of longitudinal initiatives, and with other levels of implementation such as experimentation and concrete implementation of solutions.
Originality/value
This paper presents a concrete case study of a collaborative platform implemented in a specific neighbourhood in Brussels (Belgium). Its digital and offline approach can help other practitioners, scholars and public institutions to experiment with the living lab methodology for the co-ideation of solution in urban governance. The four-dimensional framework presented in the study can provide future initiatives with a structured reporting and analysis framework, unifying and strengthening know-how in the domain of SI.
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Agostino Cortesi, Carlotta Berionni, Carina Veeckman, Chiara Leonardi, Gianluca Schiavo, Massimo Zancanaro, Marzia Cescon, Maria Sangiuliano, Dimitris Tampakis and Manolis Falelakis
The European H2020 Families_Share project aims at offering a grass-root approach and a co-designed platform supporting families for sharing time and tasks related to childcare…
Abstract
Purpose
The European H2020 Families_Share project aims at offering a grass-root approach and a co-designed platform supporting families for sharing time and tasks related to childcare, parenting, after-school and leisure activities and other household tasks. To achieve this objective, the Families_Share project has been built on current practices which are already leveraging on mutual help and support among families, such as Time Banks, Social Streets and self-organizing networks of parents active at the neighbourhood level and seek to harness the potential of ICT networks and mobile technologies to increase the effectiveness of participatory innovation. The aim of this paper is to present and discuss the Families_Share methodology and platform, as well as the results obtained by several partecipating communities in different European countries.
Design/methodology/approach
This paper discusses how the Families Share approach (CAPS project, Horizon 2020) is bringing the sharing economy to childcare. Families Share developed a co-caring approach and a co-designed digital welfare platform to support parents with sharing time and tasks related to childcare, after-school and leisure activities. Families Share conducted two iterative pilot experiments and related socio-economic evaluations in six European cities. More than 3,000 citizens were engaged in the co-design process through their local community organizations and more than 1,700 parents and children actively experimented with the approach by organizing collaborative childcare activities. The authors discuss the challenges and solutions of co-designing a socio-technical approach aimed at facilitating socially innovative childcare models, and how the Families Share approach, based on technology-supported co-production of childcare, may provide a new sustainable welfare model for municipalities and companies with respect to life––work balance.
Findings
The authors discuss the challenges and solutions of co-designing a technological tool aimed at facilitating socially innovative childcare models, and how the Families Share approach may provide a new sustainable welfare model for municipalities and companies with respect to work–life balance.
Originality/value
As a main difference with state-of-the-art proposals, Families_Share is aimed to provide support to networks of parents in the organization of self-managed activities, this way being orthogonal with respect either to social-network functionalities or to supply and demand services. Furthermore, Families_Share has been based on a participative approach for both the ICT platform and the overall structure.
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Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman
Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman
Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman
Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman
Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman
Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman
Shenja van der Graaf, Le Anh Nguyen Long and Carina Veeckman