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Purpose – To examine the evolution of the online newspaper genre in Scandinavia. To provide an understanding of the institutional context in which online newspapers initially were produced and modified over time. Design/methodology/approach – A longitudinal study of three different types of newspapers in three Scandinavian countries. The study is based on interviews with newspaper representatives conducted during recurring visits in 1996, 1999 and 2002, and web page analysis of their online newspapers. Findings – The study illustrates how online newspapers have established a number of communicative practices significant for recognizing them as a distinct digital genre, and it outlines a set of institutional factors shaping the ongoing change of these newspapers. In addition, the study demonstrates the emergence of sequential interdependencies between online and printed news. Originality/value – The focus on Scandinavian newspapers in this paper complements studies conducted in other parts of the world regarding online newspaper genre evolution.

To introduce the special issue on “Genres of digital documents.” While there are many definitions of genre, most include consideration of the intended communicative purpose, form and sometimes expected content of a document. Most also include the notion of social acceptance, that a document is of a particular genre to the extent that it is recognized as such within a given discourse community.

The article reviews the notion of document genre and its applicability to studies of digital documents and introduces the four articles in the special issue.

Genre can be studied based on intrinsic genre attributes or on the extrinsic function that genre fulfills in human activities. Studies on intrinsic attributes include classifications of genres as clusters of attributes, though these classifications can be problematic because documents can be used in flexible ways. Also, new information technologies have enabled the appearance of novel genres. Studies on extrinsic function include ways to use genre for education or information accesses, as well as the use of genre as a lens for understanding communications in organizations. The four articles in the special issue illustrate these approaches.

The paper provides a framework that organizes the range of research about genres of digital documents that should be helpful to those reading this research or planning their own studies.