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The question of R&D and marketing cooperation (RMC) in new product development (NPD) is of increasing relevance. However, it is unclear whether RMC really leads to new product success (NPS) and whether and to what extent other elements of market orientation (MO) impact on NPS and the RMC‐NPS relationship. The purpose of this paper is to shed light on this important question and to verify the existence and degree of direct and indirect causalities between the core elements of MO and NPS.

An empirical study has been carried out to test the conceptual framework and the five hypotheses developed based on seminal literature. The conceptual framework and hypotheses are tested using both SEM and regression methods with survey data from 217 respondents from the electronics industry in China.

The results demonstrate that RMC has a significant and positive influence on NPS. The results on customer orientation support previous findings and the research offers interesting insights with respect to the role of customer orientation in NPD. While results from SEM analysis reject the hypothesized direct effect of competitor orientation on NPS and the predicted mediating effect of competitor orientation on the RMC‐NPS link, results from regression analysis, however, suggest otherwise.

The results of the research help to assure practitioners of the primacy role of RMC in NPD and the positive effects of customer orientation on NPS. Such findings should enable NPD team leaders to make best possible decisions in allocating resources among competing priorities. Divergent results on the effects of competitor orientation on NPS and the RMC‐NPS link remind practitioners that knowing the assumptions behind an analysis is actually a precondition for correctly assessing and implementing the results of any research.

Results of the study will fill a research gap in marketing studies which have largely neglected the interplay among the three core elements of MO and the mediating effects, individual and combined, of customer and competitor orientations on the RMC‐NPS link. Divergent findings derived from the use of two different analysis tools yield new insights to both academics and practitioners and may warrant further investigation.

This research seeks to investigate key determinants of new product success (NPS) from the perspective of new product development (NPD) team leaders in the electronics industry in China. A model is proposed investigating the interplay among elements of market orientation and the moderating effects of customer and competitor orientations on the relationship between R&D‐Marketing cooperation and NPS.

Data were collected from 217 respondents to an online questionnaire that had been sent to 3,000 potential participants randomly selected from electronics firms across China. Regression analysis was used to analyse the data.

Results from the research support the hypotheses that NPS is driven by R&D‐Marketing cooperation, customer and competitor orientations. Also, the association between R&D‐Marketing cooperation and NPS is moderated by customer and competitor orientations.

This research confirms the positive role that R&D‐Marketing cooperation plays in NPS and the moderating effects of customer and competitor orientations on the association between R&D‐Marketing cooperation and NPS. The findings are of relevance to management practitioners as developing successful new products has become an ever more pressing issue in the wake of rising labour cost and increasing market competition.

Previous NPD literature has focused primarily on NPD activities in Western and developed countries. This research fills the research gap by identifying the empirical links between R&D‐Marketing cooperation and NPS. It is the first to examine the moderating effects of customer and competitor orientations in the relationship between R&D‐Marketing cooperation and NPS of electronics firms in China.

This paper aims to examine the attractiveness of the Tong Ren Tang (TRT) as a Chinese corporate heritage tourism brand and consider the significance of TRT for Chinese national identity. The study considers the saliency of Balmer’s augmented role identity notion vis-à-vis corporate heritage institutions/corporate brands. Insights are made from and for corporate heritage, heritage tourism and national identity literature.

A conceptual model comprising five hypotheses was developed and this informed a survey-based questionnaire administered to domestic tourists/customers visiting Tong Ren Tang’s flagship shop in Beijing.

The attractiveness to domestic Chinese tourists/customers of the TRT corporate heritage tourism brand was found to be attributable to its multiple role identities: national, corporate, temporal, familial and imperial. As such, this study lends credence to Balmer’s augmented role identity notion. Chinese domestic tourists/customers – as members of an ethnic Chinese community – in visiting TRT not only consume an extant corporate heritage by tangible and intangible means but can also be seen to express, and reaffirm, their sense of Chinese national identity.

For TRT’s managers, there should be an appreciation that the attractiveness of TRT as a corporate heritage tourism brand rests not only on what it sells but also in what it symbolises in national and cultural terms. This finding is applicable to the managers of many other corporate heritage/corporate heritage tourism brands.

Adopting a primordial perspective, the TRT pharmacy was found to be of singular significance to China’s national identity. Traditional Chinese Medicine, Confucian and Daoist religious/philosophical and China’s erstwhile Imperial polity are significant and enduring precepts of Chinese national identity. As such the TRT flagship shop/brand is of singular importance, as China has eviscerated much of its cultural heritage – particularly in relation to its corporate heritage brands.

This is the first empirical study to focus on corporate heritage tourism brands and one of the first studies to examine a Chinese corporate heritage/corporate heritage tourism brand. Also significant in focussing on the TRT corporate heritage brand. Established in 1669, TRT’s history spans five centuries: a corporate provenance which is exceptional within the People’s Republic of China. The study links the corporate brand notion with the nascent corporate heritage brand domain and the established area of heritage tourism.

The paper aims to propose a novel dual-stage shape memory alloy (SMA) actuated gripper (DAG), of which the grasp performance is improved through primary and secondary actuation.

This paper presents a method of integrating the design of dual-stage actuation modules based on the SMA bias actuation principle to enhance the grasping shape adaptability and force modulation of a DAG. The actuation angle range and grasping performance of the DAG are investigated by thermomechanical analysis and the finite element method based numerical simulation.

The results of present experiments and simulations indicate that the actuation angle scope of the DAG is about 20° under no load, which enables the grasping space occupied by an object in the DAG from 60 mm to 120 mm. The grasping force adjusted by changing the input power of the primary main actuation module and secondary fine-tuning actuation module can reach a maximum of 2 N, which is capable of grasping objects of various sizes, weights, shapes, etc.

The contribution of this paper is to design a DAG based on SMA, and establish the solution methods for the primary main actuation module and secondary fine-tuning actuation module, respectively. It lays a foundation for the research of lightweight and intelligent robotic grippers.

This chapter focuses on how the repression of political ideologies can silence feminist voices. It examines how writings by women working with the U.S. Communist Party in the 1930s, 1940s, 1950s, and early 1960s have been overlooked even though they presaged important linchpins of U.S. second-wave feminist thought.

This study is based on historical and archival research.

Decades before the rise of second-wave feminism, women in the CPUSA had: (1) produced a political economy of domestic labor; (2) employed an intersectional analysis of the interlocking oppressions of race, gender, class, and nation; and (3) called for a global feminist analysis that linked these multiple oppressions to colonialism and imperialism.

This study illustrates the costs of political repression and how the canon of feminist thought can be enhanced by resuscitating subjugated knowledges.

Too little attention has focused on the silencing of women because of their political ideologies. This chapter addresses this lacuna in feminist studies and calls into question the oft-repeated notion that the periods between the waves of U.S. feminism were times of movement stagnation. It shows how theory construction can flourish even when feminist activism wanes.

The International Organization for Standardization (ISO) has developed the ISO 14000 series of standards for environmental management as a response to the concerns about sustainable development expressed at the 1992 United Nations Conference on Environment and Development in Rio de Janeiro. The most important standard is ISO 14001, published in 1996 and slightly modified in 2004, which specifies requirements for environmental management systems. Worldwide, 188,815 organisations have obtained a certificate for their environmental management system based on this standard (figures December 2008). This paper aims to address the extent to which implementation of this standard has contributed to sustainability and also whether implementation is not only an expenditure, but also a source of business benefits.

In order to answer these questions, the existing literature on the impact of ISO 14001 has been reviewed.

Literature shows evidence for environmental and/or business improvements of organisations that have implemented the standard, however, the opposite can also be found. The performance indicators have been identified from which this evidence could be found. Also the literature shows some moderating variables for the impact of ISO 14001.

This paper contributes to the insights in the effects of ISO14001.

The need to digitise is an awareness that is shared across our community globally, and yet the probability of the intersection between resources, expertise and institutions are not as prospective. A strategic view towards the long-term goal of cultivating and digitally upskilling the younger generation, building a community and creating awareness with digital activities that can be beneficial for cultural heritage is necessary.

The work involves distributing tasks between stakeholders and local volunteers. It uses close-range photogrammetry for reconstructing the entire heritage site in 3D, and outlines achievable digitisation activities in the crowdsourced, close-range photogrammetry of a 19th century Cheah Kongsi clan temple located in George Town, a UNESCO World Heritage Site in Penang, Malaysia.

The research explores whether loosely distributing photogrammetry work that partially simulates an unorganised crowdsourcing activity can generate complete models of a site that meets the criteria set by the needs of the clan temple. The data acquired were able to provide a complete visual record of the site, but the 3D models that was generated through the distributed task revealed gaps that needed further measurements.

Key lessons learned in this activity is transferable. Furthermore, the involvement of volunteers can also raise awareness of ownership, identity and care for local cultural heritage.

Key lessons learned in this activity is transferable. Furthermore, the involvement of volunteers can also raise awareness of identity, ownership, cultural understanding, and care for local cultural heritage.

The value of semi-formal activities indicated that set goals can be achieved through crowdsourcing and that the new generation can be taught both to care for their heritage, and that the transfer of digital skills is made possible through such activities. The mass crowdsourcing activity is the first of its kind that attempts to completely digitise a cultural heritage site in 3D via distributed activities.

The purpose of this paper is to present the rationale for democratising the digital reproduction of cultural heritage via “mass photogrammetry”, by providing approaches to digitise objects from cultural heritage collections housed in museums or private spaces using devices and photogrammetry techniques accessible to the public. The paper is intended as a democratised approach rather than as a “scientific approach” for the purpose that mass photogrammetry can be achieved at scale.

The methodology aims to convert the art of photogrammetry into a more mechanical approach by overcoming common difficulties faced within exhibition spaces. This approach is replicable and allows anyone possessing inexpensive equipment with basic knowledge of photogrammetry to achieve acceptable results.

The authors present the experience of acquiring over 300 3D models through photogrammetry from over 25 priority sites and museums in East Asia. The approach covers the entire process from capturing to editing, and importing 3D models into integrated development environments for displays such as interactive 3D, Virtual Reality and Augmented Reality.

The simplistic approach for democratised, mass photogrammetry has implications for stirring public interests in the digital preservation of heritage objects in countries where museums and cultural institutions have little access to digital teams, provided that Intellectual Property issues are cared for. The approach to mass photogrammetry also means that personal cultural heritage objects hidden within the homes of various societies and relics in circulation in the antiques market can be made accessible globally at scale.

This paper focuses on the complete practical nature of photogrammetry conducted within cultural institutions. The authors provide a means for the public to conduct good photogrammetry so that all cultural heritage objects can be digitally recorded and shared globally so as to promote the cross-cultural appreciation of material cultures from the past.

This paper investigates the effects of advising strength of a recommendation agent on users' trust and distrust beliefs and how the effects are moderated by perceived brand familiarity.

A research model is evaluated using a laboratory experiment with 149 participants.

Results reveal that a strong advising tone leads to higher trust in terms of users' credibility and benevolence beliefs and lower distrust in terms of their discredibility beliefs (the trustor's concerns regarding the trustee's dishonesty and competence in engaging in harmful behavior) when perceived brand familiarity is high. By contrast, when brand familiarity is low, strong advising tone results in low trust in terms of users' credibility belief and high distrust in terms of their beliefs in discredibility and malevolence (concerns regarding the trustee's conduct in terms of a malicious intention that can hurt the trustor's welfare).

This paper contributes to the trust and distrust literature by studying how each of the dimensions of trust and distrust can be affected by an RA's design feature. It extends the attribution theory to the RA context by studying the moderating role of brand familiarity in determining the effects of the advising strength of an RA. It provides actionable guidelines for practitioners regarding the adoption of an RA's appropriate advising strength to promote different types of products.

Interorganizational collaboration has been a major source of exploratory innovation. Despite much research, the authors’ understanding about how partner cultural distance is harnessed for exploratory innovation is limited. The authors’ conceptual framework aims to address this gap by explaining the social-psychological processes between perceived partner cultural distance and exploratory innovation.

Drawing on research in organizational learning and culture mixing, the authors propose a multilevel model with two parallel processes – cultural brokering and cultural defense. If managers are engaged in the former and are protected from the latter, then the partnership will produce more exploratory innovation. Cultural brokering is encouraged by prompting a learning mindset, while cultural defense is preempted by dampening social categorization across organizational boundaries.

Cultural brokering can be encouraged by building operational-level managers' (OLMs') collaborative strength through developing a learning orientation, allowing them delivery for exploration, cultivating mutual trust with partners. Cultural defense can be preempted by protecting OLMs from intergroup anxieties through providing organizational support to the OLMs, bridging social categorization faultlines and setting shared collaborative goals. Whether an alliance can unleash its potential depends on not just how cultural brokering is enabled but also how cultural defense is curtailed.

This paper takes a microfoundational approach and considers micro-level processes in a partnership. Furthermore, the model takes the operational managers' perspective and defines culture at the organizational level. All these differences allow us to provide a nuanced picture of how diverse partnerships can be harnessed for exploratory innovation through a few easily-implementable measures.