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Article
Publication date: 10 April 2017

Chung Leung Luk, Cheris W.C. Chow, Wendy W.N. Wan, Jennifer Y.M. Lai, Isabel Fu and Candy P.S. Fong

Building on institutional theory, the purpose of this paper is to propose a framework for analyzing how consumer attitudes toward nudity in ads change as a result of…

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Abstract

Purpose

Building on institutional theory, the purpose of this paper is to propose a framework for analyzing how consumer attitudes toward nudity in ads change as a result of modernization. Modernization is driven by the currents of pluralism and rationalism. The authors highlight the inherent contradiction of these two pillars and how this contradiction results in an inverted-U pattern in the relationship between level of modernization and consumer attitudes toward sex appeals. Consumers’ sexual permissiveness and their perceived insufficiency of regulatory control over sexual content in the mass media are the individual-level mediators of the two pillars.

Design/methodology/approach

The data were collected from three Chinese cities at different levels of modernization. A total of 811 college students from the three cities participated in the study.

Findings

The relationship between level of modernization and attitude favorability followed an inverted-U pattern. Female participants in the most modernized city possessed significantly less favorable attitudes to the ads than their male counterparts. Female and male participants were similar in their attitudes in the less modern cities. Sexual permissiveness mediated the relationship between modernization and male participants’ attitudes, but not with female participants’ attitudes. Perceived sufficiency of regulatory control over sexual content mediated the relationship between modernization and their attitudes among both male and female participants.

Originality/value

The paper makes an empirical contribution by testing the hypotheses regarding consumers responses to sex-appeal advertising with data collected from three Chinese cities at different levels of modernization. Additionally, it offers an institutional perspective on social attitude changes. Social attitude change is of great interest to researchers, but a systematic theoretical analysis is currently lacking.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 6 September 2013

Candy P.S. Fong

The purpose of this paper is to examine how consumers set bargaining goal when they negotiate price of relatively less expensive shopping products with salesperson. The impact of…

861

Abstract

Purpose

The purpose of this paper is to examine how consumers set bargaining goal when they negotiate price of relatively less expensive shopping products with salesperson. The impact of bargaining goal on bargaining outcomes is also discussed.

Design/methodology/approach

To increase realism and external validity, actual transactions in the shopping malls of two cities of China were observed unobtrusively, followed by a matched survey with the consumer to collect data on variables that could not be observed.

Findings

Product knowledge, presence of purchase plan and shopping companion, posited to reflect consumer ' s bargaining power, are found to influence the bargaining goal set by the consumer. Satisfaction toward the transaction outcome depends on the extent of goal achievement rather than the ultimate concession obtained or the perceived fair price of the product, and such satisfaction affects future patronage likelihood.

Originality/value

A different research methodology is used to study retail price negotiation. Instead of only using student subjects to understand how consumers negotiate price in a hypothetical setting, the current study collected data from actual transactions. This enables us to study how contextual variables such as shopping companion and purchase plan affect negotiation goal which in turn influences satisfaction and future patronage. A comparison of the reference standards adopted for evaluating bargaining outcome is also performed.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 25 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 May 2002

Consists of a series of nine articles under the same title. Each article provides a different slant on the hiring process. Outlines the legal position when hiring employees and…

8529

Abstract

Consists of a series of nine articles under the same title. Each article provides a different slant on the hiring process. Outlines the legal position when hiring employees and concentrates on providing a framework for managers. Covers areas including job analysis and descriptions, where to advertise and recruit, selection criteria, the interview, testing, negotiating the offer of employment and references. Briefly describes trends in employment practices and ways to minimize potential litigation through best practice.

Details

Management Research News, vol. 25 no. 5
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 8 February 2016

Lawrence Hoc Nang Fong, Rob Law, Candy Mei Fung Tang and Matthew Hong Tai Yap

This paper aims to examine the prevalence and trend of experimental research in hospitality and tourism. Hospitality and tourism researchers have long been encouraged to increase…

5596

Abstract

Purpose

This paper aims to examine the prevalence and trend of experimental research in hospitality and tourism. Hospitality and tourism researchers have long been encouraged to increase their use of experimental designs. However, a solid support for such advocacy is lacking, and the present paper fills in this research gap.

Design/methodology/approach

By using a systematic approach, this study reviews 161 tourism and hospitality articles and conducts content analysis based on certain criteria including journal outlets, Social Sciences Citation Index journals, years of publication, contexts, disciplinary foci, experimental designs, settings, number of independent variables, number of studies per article, manipulation methods, manipulation check, research subjects, sample size, subjects per experimental condition, statistical analyses and provision of effect size. The criteria between hospitality and tourism publications are also compared.

Findings

Findings show that the number of experimental publications has significantly increased over the past decade, especially in hospitality publications. Nonetheless, there is still room for improvement in applying the experimental design in hospitality and tourism research.

Research limitations/implications

Researchers in hospitality and tourism are recommended to report manipulation check results and the effect size of statistically significant results, as well as to devote more effort to knowledge accumulation and methodological advancement of experimental designs.

Originality/value

This study is the first to review experimental research in hospitality and tourism. The findings of this study provide significant implications and directions for hospitality and tourism researchers to conduct experimental research in the future.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 2
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 7 September 2023

Martin Götz and Ernest H. O’Boyle

The overall goal of science is to build a valid and reliable body of knowledge about the functioning of the world and how applying that knowledge can change it. As personnel and…

Abstract

The overall goal of science is to build a valid and reliable body of knowledge about the functioning of the world and how applying that knowledge can change it. As personnel and human resources management researchers, we aim to contribute to the respective bodies of knowledge to provide both employers and employees with a workable foundation to help with those problems they are confronted with. However, what research on research has consistently demonstrated is that the scientific endeavor possesses existential issues including a substantial lack of (a) solid theory, (b) replicability, (c) reproducibility, (d) proper and generalizable samples, (e) sufficient quality control (i.e., peer review), (f) robust and trustworthy statistical results, (g) availability of research, and (h) sufficient practical implications. In this chapter, we first sing a song of sorrow regarding the current state of the social sciences in general and personnel and human resources management specifically. Then, we investigate potential grievances that might have led to it (i.e., questionable research practices, misplaced incentives), only to end with a verse of hope by outlining an avenue for betterment (i.e., open science and policy changes at multiple levels).

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Book part
Publication date: 30 October 2020

Vanessa Ratten

Accelerators provide a way for entrepreneurs to capitalize on new knowledge and technology regarding sport. The advantage of accelerators is that they can utilize the wisdom of…

Abstract

Accelerators provide a way for entrepreneurs to capitalize on new knowledge and technology regarding sport. The advantage of accelerators is that they can utilize the wisdom of crowds in order to facilitate a quick introduction into the marketplace of new ideas. This is crucial in the competitive sport industry, which relies on utilizing knowledge intensive products and services for competitive reasons. Knowledge in a sport context can be hard to describe as it can refer to processes that enable better production processes. For this reason, it is useful to understand how knowledge is a source of power in the sport market and how it can be used strategically. This chapter focuses on issues such as knowledge management and knowledge hoarding as a way to gain a competitive advantage in the sport industry, thereby linking the research on accelerators to a knowledge perspective in the sport context.

Details

Sport Startups: New Advances in Entrepreneurship
Type: Book
ISBN: 978-1-78973-082-1

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Book part
Publication date: 5 May 2023

Stelios Alfonso Panageotou

At a time when the gradual collapse of democratic norms and processes is obvious to anyone who cares to read the headlines, the tension between self and society is fertile soil…

Abstract

At a time when the gradual collapse of democratic norms and processes is obvious to anyone who cares to read the headlines, the tension between self and society is fertile soil for understanding democratic decay. While we may wish to see democracy refortified, the fact remains that citizens equipped to handle democratic practices are a necessary precondition for democratic revitalization. Yet, the deterioration of democracy suggests breakdown in the gears of democratic production of the democratic citizen. The following chapter examines a particular cancer that is antithetical to democracy and has afflicted your author – the authoritarian personality. Critical theorists and social scientists in the mid-twentieth century identified this personality disposition as one that cultivates receptivity to fascism and is today the beating heart of right-wing extremism in its particular incarnation as Trumpism. I develop the theory of the authoritarian personality as it shaped and inflamed at the familial, societal, and global levels. Contributing to the project of planetary sociology, I demonstrate how the changes occurring on the world stage incite the most pernicious and antidemocratic features of the authoritarian personality. All the while, I subject myself to critical scrutiny in order to illustrate the inner-workings of this personality disposition. Your author stands before you as a recovering authoritarian and hopes that by reading this chapter, you will begin to see authoritarianism all around you, perhaps even within yourself.

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Article
Publication date: 25 November 2020

Luigi Piper, Andrea Sestino and Gianluigi Guido

The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological…

421

Abstract

Purpose

The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological antecedents of the construct (expressed with the Big Five) and the moderating effects of shopping motives (in the two dimensions hedonism and utilitarianism).

Design/methodology/approach

The hypotheses were tested by applying survey data from 335 participants to a mediation model with a moderator.

Findings

The results show that consciousness adversely affects gluttony, while neuroticism has a positive impact on it. Gluttony, in turn, mediates the relationship between these personality traits and compulsive buying behaviour. Finally, contrary to what might be expected, only utilitarianism accentuates the effect of gluttony on compulsive buying behaviour.

Practical implications

Using these results, managers and policymakers can create more effective strategies for their commercial or awareness initiatives.

Originality/value

This study clarifies the role of gluttony in consumer behaviour by identifying the underlying personality traits.

Details

British Food Journal, vol. 123 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 February 1996

Jaroslav Mackerle

Presents a review on implementing finite element methods on supercomputers, workstations and PCs and gives main trends in hardware and software developments. An appendix included…

677

Abstract

Presents a review on implementing finite element methods on supercomputers, workstations and PCs and gives main trends in hardware and software developments. An appendix included at the end of the paper presents a bibliography on the subjects retrospectively to 1985 and approximately 1,100 references are listed.

Details

Engineering Computations, vol. 13 no. 1
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 3 June 2024

Dang Thuan An Nguyen and Liwei Hsu

As humans are influenced by their environment, this study explores how different construal levels of ambient scent temperature affect consumers’ food choices.

233

Abstract

Purpose

As humans are influenced by their environment, this study explores how different construal levels of ambient scent temperature affect consumers’ food choices.

Design/methodology/approach

This study employed a series of experimental methods from three studies, totalling five experiments. The experiments involved both laboratory and field settings, as well as neuroscientific techniques, thus generating empirical evidence.

Findings

Three studies were conducted to investigate how construal levels of both ambient scent temperature and tasks influenced food choice. Study 1 found that the construal level of ambient scent temperature significantly affected the type of food consumed. Study 2 included the task’s construal level as another factor to examine whether it interacted with the ambient scent temperature construal level. Both factors were significant, but only when perceived by the participants simultaneously. If the task’s construal level was manipulated before exposure to the ambient scent temperature, the latter did not have a significant effect. Study 3 employed a neuroscientific method to explore the mechanism behind the match between ambient scent temperature and food choices based on construal levels. The congruence of ambient scent temperature and food choice based on construal level enhanced positive emotions.

Research limitations/implications

The sample size, although in line with other neuroscientific studies, was not sufficiently large for robust generalizability. This limitation can encourage future research to increase the number of participants and thus enhance the accountability of the findings. Another limitation is the participants’ cultural background.

Practical implications

This study’s practical implications are twofold. First, odour intensity was perceived to be the strongest in hot samples (Kähkönen et al., 1995), and we confirmed how ambient scent temperature can influence one’s food choice. Thus, food business operators can use warm ambient scent temperatures to promote hedonic food or snacks. Second, participants’ positive emotions were enhanced by the congruence of ambient scent temperature and food choice.

Social implications

The association between ambient scent temperature and food choice has been extensively researched. However, this study provides an empirical explanation for the application of CLT. Accordingly, we performed a series of laboratory and field experiments using behavioural and neuroscientific approaches. The results confirmed that the construal level of ambient scent temperature significantly affected food choice. Moreover, the FAA revealed that one’s positive emotions would be prompted if there was congruence in the construal levels of ambient scent temperature and food choice.

Originality/value

This study has theoretical and managerial value because people’s poor understanding of food selection is affected by ambient scent temperature. Moreover, its novelty lies in the application of a neuroscientific approach to one experiment.

Details

British Food Journal, vol. 126 no. 7
Type: Research Article
ISSN: 0007-070X

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