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The purpose of this study is to assess the impact of Covid-19 on sustainable fashion consumption behavior by proposing a conceptual framework combining consumer-specific factors and product-specific factors with a special emphasis on consumer value perceptions.

Theory of consumption value was integrated into the knowledge, attitude behavior model in the conceptual framework having consumer-specific and product-specific aspects. Perceived value (PERVAL) scale was used to measure value perceptions. The model was verified by a survey conducted among a random sample of 520 participants. The factors were extracted by using exploratory factor analysis and then confirmed by using confirmatory factor analysis. The hypotheses in the conceptual model were tested for different consumer groups, and the strength of the relationships was calculated by using multigroup analysis in structural equation modeling.

It was observed the environmental concern raised the need for getting knowledge about the environment. The impact of environmental knowledge on the value perception of sustainable fashion products varied for the consumers affected by Covid-19 at different levels. Quality perception and price perception were influenced most by environmental knowledge in that order for the consumers with “high fear and uncertainty” and “low fear and uncertainty”. Similarly, the perceived emotional and social values were influential on purchase intention for consumers with high fear and uncertainty, whereas price and social value perceptions were influential for the consumers with low fear and uncertainty.

This study is the initial study that investigated the impact of the Covid-19 pandemic on the consumption of sustainable fashion products. The integration of theory of consumption value into the knowledge, attitude behavior model allowed identifying the relationship between environmental issues and sustainable fashion consumption. Using the PERVAL scale for measuring perceived value, the study provided valuable insights for understanding the most important value dimensions for sustainable fashion products for consumer groups affected by Covid-19 at different levels. The results regarding the changes in the rankings related to the impact of environmental knowledge on dimensions of perceived value and the impact of perceived values on purchase intention enabled the integrated model to explain the attitude–behavior gap.

The purpose of this paper is to analyse dynamic drape behaviour of eight different types of woollen fabrics each treated by three different finishing processes.

A new apparatus was used to evaluate the dynamic drape formation process of woollen fabrics during the rotation of the samples at different speed grades of 0 (static drape), 30, 60, 90, 120, 150 and 180 rev/min for each sample. The computerised image analysis method was used to measure the drape coefficients (DCs).

As a result of experiments, it was found that shearing, calendaring, pressing processes affected the drapability and drape behaviour negatively, but belt pressing treatment and decatising process improved the drapability and the drape behaviour for all fabrics. Furthermore, there is a reverse relationship between fabric weight and drape behaviour. As the fabric weight increases, DC value increases due to the increase of fabric tightness.

To date, although many researchers have studied the static draping behaviour, the studies regarding the dynamic drape behaviour of the fabrics are quite limited to an extent. Besides, none of these studies regarding the drape behaviour have investigated the effects of different finishing processes on the drape behaviour of wool fabrics.