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Article
Publication date: 9 July 2024

Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro and Gilberto Miller Devós M.D. Ganga

This paper aims to identify the interrelationships among critical factors for digital servitization (DS) implementation.

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Abstract

Purpose

This paper aims to identify the interrelationships among critical factors for digital servitization (DS) implementation.

Design/methodology/approach

A multi-method research was used. Critical factors for a successful DS implementation were identified using a systematic literature review and expert interviews. The interpretive structural modeling (ISM) method was used to develop a hierarchical model of the identified factors, followed by the fuzzy Matrice d’Impacts Croisés Multiplication Appliqués à un Classement (MICMAC) analysis to assess their dependence and driving powers.

Findings

A total of 23 factors for DS implementation were identified, and the ISM model was developed. Based on MICMAC analysis, the factors were also grouped under four categories (dependent, driving, autonomous and linkage). A conceptual framework is proposed, highlighting that DS implementation relies on three main layers of critical factors: crafting alignment, scaling the change and achieving results.

Originality/value

The ISM and fuzzy MICMAC methods used in this study provided valuable insights into the interrelationship among the identified DS factors through a conceptual framework. To the best of the authors’ knowledge, the study is one of the first to identify critical factors influencing DS implementation and develop hierarchical relationships among them.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 9
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 4 May 2022

Jorge H.O. Silva, Camila Favoretto, Igor Roberto Amancio, Gilberto M.D. Ganga, Fabiane L. Lizarelli and Glauco H.S. Mendes

This study aims to examine the determinants of consumer behavioral intention to use the restaurant, concert and education services online during and after the COVID-19 pandemic.

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Abstract

Purpose

This study aims to examine the determinants of consumer behavioral intention to use the restaurant, concert and education services online during and after the COVID-19 pandemic.

Design/methodology/approach

A conceptual model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was tested via structural equation modeling by using data collected from a sample of 420 Brazilian consumers.

Findings

The results showed that performance expectancy and social influence are the most critical determinants of consumer behavioral intention to use services online during the pandemic. The results also provided evidence that the pandemic has generated significant impacts on future consumer behavior.

Originality/value

This study contributes in a multidisciplinary way to the literature on hospitality, entertainment and education services, by applying the UTAUT theory and testing the model during and after the COVID-19 pandemic context. Moreover, this study provides empirical evidence from Brazil, one of the most affected countries by COVID-19.

Details

International Journal of Quality and Service Sciences, vol. 14 no. 3
Type: Research Article
ISSN: 1756-669X

Keywords

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Article
Publication date: 16 August 2021

Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira and Gilberto Miller Devós Ganga

The challenges of digital transformation (DT) have gained attention from both academics and practitioners, as more manufacturing companies are seeking digital technology…

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Abstract

Purpose

The challenges of digital transformation (DT) have gained attention from both academics and practitioners, as more manufacturing companies are seeking digital technology implementation. This study, therefore, aims to identify the challenges of DT in manufacturing companies and propose new research directions.

Design/methodology/approach

A systematic literature review considering 176 articles (published between 2003 and 2019) was used to build a conceptual framework of DT.

Findings

A systematized view of challenges regarding organizational commitment, value creation, value proposition, value delivery, value capture, information and technology infrastructure and data security were identified. Moreover, a conceptual framework was developed to summarize the challenges and how they are associated with the business model value architecture and with the DT phases. Research opportunities for future research were also identified, contributing to the advancement of the topic.

Originality/value

First, the study provides a categorization of the main challenges of DT in manufacturing companies. Second, it identifies research gaps and future research avenues; and finally, it proposes a conceptual framework that aims to support more rigorous studies and guide management decisions regarding an integrative understanding of DT.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 1 July 2021

Guilherme Sales Smania, Glauco Henrique de Sousa Mendes, Fabiane Letícia Lizarelli and Camila Favoretto

This study aims to validate a model of relationships between critical factors such as service strategy, culture-climate, leadership, customer involvement, technology strategy and…

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Abstract

Purpose

This study aims to validate a model of relationships between critical factors such as service strategy, culture-climate, leadership, customer involvement, technology strategy and service innovation (SI). Moreover, it investigates the impact of SI on a company’s performance and the moderating role of digitalization in the relationships between critical factors and SI.

Design/methodology/approach

Primary data were collected through a survey and partial least squares structural equation modeling was used to analyze the collected data and test the research hypotheses.

Findings

The results suggest positive associations of service strategy toward culture-climate, leadership, customer involvement and technology strategy in terms of significance and effect size. However, only two factors (e.g. customer involvement and technology strategy) positively influence SI, which affects financial and non-financial performance. Furthermore, digitalization does not strengthen the influence of four antecedents (i.e. culture-climate, leadership, customer involvement and technology strategy) in SI.

Originality/value

First, the study provides a comprehensive framework of SI critical factors and their impact on company performance. Second, it links servitization, SI and digitalization. Third, it tests the effects of digitalization.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 16 October 2018

Brena Bezerra Silva, Ricardo Coser Mergulhão, Camila Favoretto and Glauco H.S. Mendes

The purpose of this paper is to identify the critical success factors (CSFs) associated with the Six Sigma (SS) implementation in companies operating in Brazil.

501

Abstract

Purpose

The purpose of this paper is to identify the critical success factors (CSFs) associated with the Six Sigma (SS) implementation in companies operating in Brazil.

Design/methodology/approach

The research was tested based on survey questionnaire responses from a sample of 45 Brazilian manufacturing and services companies that have implemented SS programmes. An exploratory factorial analysis (EFA) was conducted to statistically identify conclusions regarding CSFs in SS implementation.

Findings

Based on the survey of empirical data, the investigated individual CSFs were reduced in five main critical factor categories: data availability, prior infrastructure and training, goals and gains, implementation of the solution and resistance to change. They have been shown to be the extremely important factors for SS implementation in Brazilian companies.

Practical implications

This study helps SS managers focus on the most effective factors (best practices) in SS implementation. Consequently, this may guide a company’s resources allocation and efforts to guarantee a successful SS implementation.

Originality/value

Despite a vast body of literature in SS CSFs, this paper demonstrates those factors within a Brazilian context. Moreover, the tested content of this study fills the research gap by providing reliable and useful CSFs of SS implementation, which contributes to increase the external validity of the SS construct. On top of that, although the results reinforce the importance of well-known, traditional CSFs in SS implementation, they also identify contingent factors related to risk perception, which are barely mentioned in previous literature.

Details

International Journal of Lean Six Sigma, vol. 10 no. 1
Type: Research Article
ISSN: 2040-4166

Keywords

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Article
Publication date: 27 September 2021

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

227

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Service innovation is a crucial element of development in medical manufacturing, which can provide significant boosts to financial and non-financial elements to a company.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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