Xu Yan and Calvin Chun Yu
– This study aims to provide an analysis of Hong Kong's strengths and weaknesses in developing its technology and innovation industry.
Abstract
Purpose
This study aims to provide an analysis of Hong Kong's strengths and weaknesses in developing its technology and innovation industry.
Design/methodology/approach
It briefly discussed the “extended open innovation” model on the basis of Chesbrough's “open innovation” model to explicitly highlight the elements associated with different stages throughout the whole spectrum of innovation processes.
Findings
The model is then illustrated with Hong Kong's unique experience to gain insights for various stakeholders on how open innovation could be used beyond research and development activities and how Hong Kong could benefit from this paradigm shift.
Originality/value
The extended open innovation model can be used as a framework to address the development of the technology and innovation industry.
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Chun-Tuan Chang, Dickson Tok, Xing-Yu (Marcos) Chu, Yu-Kang Lee and Shr-Chi Wang
This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context.
Abstract
Purpose
This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context.
Design/methodology/approach
In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between sexual imagery and indulgence. In Studies 2 and 3, this study examines the moderating effects of self-construal and gender differences on indulgent consumption, with different dependent measures. Study 4 distinguishes the sexual images into gratuitous sex and romantic love and tests the mediating role of sensation seeking.
Findings
For men, an independent self-construal increases indulgent consumption. In contrast, an interdependent self-construal facilitates women’s indulgent consumption. Having an interdependent self-construal has the opposite impact on indulgent consumption for the two genders: sexual images of romantic love attenuate the effect on men but boost the effect on women. Perceived sensation-seeking serves as the underlying mechanism.
Research limitations/implications
This paper contributes to the literature on sex, reward-processing, context effects in marketing and indulgent consumption.
Practical implications
Advertisers, retailers, food courts and restaurants may use sexual imagery to promote more indulgent consumption with gender and self-construal as segmentation variables. Public policymakers and other concerned parties should also raise consumers’ awareness of the priming effect found in this research.
Originality/value
This research advances the literature on sex by demonstrating the priming effects of sexual imagery and further considers the simultaneous impacts of gender and self-construal on consumers’ subsequent indulgent consumption.
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Vocational education in Hong Kong suffers from an image problem. Stakeholders often perceive it as a second-best option for those who fail to advance in academic education. In…
Abstract
Purpose
Vocational education in Hong Kong suffers from an image problem. Stakeholders often perceive it as a second-best option for those who fail to advance in academic education. In 2016, to promote vocational education, the Hong Kong government launched a publicity campaign and rebranded vocational education and training (VET) as vocational and professional education and training (VPET). This study critically analyzes the new discourse crafted by this campaign and assesses its potential to change VPET’s status.
Design/methodology/approach
This study applies critical discourse analysis to the set of television public service advertisements produced as part of the government publicity campaign.
Findings
The messaging of the publicity campaign consists of two major discursive strategies. One stresses the ability to find self-fulfillment through VPET. The other stresses the academic ability and middle-class status of VPET students as well as the non-manual and high-end career opportunities for graduates. While the first strategy offers a new basis on which to value VPET, the second recreates assumptions about the value of academic achievement and what constitutes respectable employment, even as it attempts to challenge stereotypes. It reinforces that the ultimate goal of education is financial gain and social status. It overlooks other values of education and the potential value of VPET in enhancing individual choice and agency.
Research limitations/implications
Discourse analysis does not provide information about audience perceptions and interpretations.
Social implications
The government could consider reframing their messaging in terms of the diverse values and experiences of VPET students. Highlighting the values that VPET students themselves see in their education provides alternative discourses that can better challenge hegemonic ideas.
Originality/value
To the best of our knowledge, this is the first discourse analysis of the government’s publicity campaign to promote VPET.
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Yan-Chun Zhang, Wu-Zan Luo, Ming Shan, Dong-Wen Pan and Wen-Jie Mu
The aims of this study are to conduct a systematic review of public–private partnership (PPP) studies published from 2009 to 2019, to compare the results with Ke et al. (2009) who…
Abstract
Purpose
The aims of this study are to conduct a systematic review of public–private partnership (PPP) studies published from 2009 to 2019, to compare the results with Ke et al. (2009) who reviewed the PPP literature published from 1998 to 2008, and to trace the evolution of the PPP knowledge in the past two decades. This study also presents the possible directions that the PPP research may go towards in the future, arguably.
Design/methodology/approach
This study carried out a top journal-based search to identify the quality PPP articles published from 2009 to 2019. A total of 12 top-tier construction journals were systematically searched in the database of web of science (WOS), from which 279 PPP articles were identified for review.
Findings
The number of the identified articles, the titles of the journals, institutions, the most cited papers, and prevalent research methods were analyzed and compared. The existing PPP studies in construction journals were classified into seven streams. Through analysis of the PPP research status and gaps, five future research directions were revealed.
Originality/value
This study contributes to the current body of knowledge by revealing the research trend of PPP from 2009 to 2019. It presents the change of PPP development trend in the past decade through comparison with Ke et al. (2009). It also reveals the major research streams and points out the directions that the PPP research may go towards in the future. Moreover, this study is helpful to the practice as well. It can enhance the practitioners' understanding of the PPP development in the past decade. In addition, it identified the research institutions contributing the most in the area of PPP, which may serve as valuable reference for practitioners to locate the best institutions for consultancy or collaboration.
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Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects…
Abstract
Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.
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Richard Huaman-Ramirez and Dwight Merunka
This paper aims to model and estimate how celebrity chief executive officers (CEOs) credibility (i.e. expertise, trustworthiness, attractiveness) is related to their brand image…
Abstract
Purpose
This paper aims to model and estimate how celebrity chief executive officers (CEOs) credibility (i.e. expertise, trustworthiness, attractiveness) is related to their brand image (i.e. functional, sensory/visual). This paper further examines the effects of consumer materialism on both celebrity CEOs’ credibility and the image of their brand.
Design/methodology/approach
A total of 260 participants knowledgeable of CEOs and their corresponding brands completed an online questionnaire in a cross-sectional study. The data were analyzed through covariance-based structural equation modeling.
Findings
Celebrity CEOs’ expertise and attractiveness are positively related to both functional and sensory/visual images of their brands. Results also demonstrate the positive effect of materialism on both celebrity CEOs’ credibility and brand image.
Research limitations/implications
The research was conducted in one country (France) using a cross-sectional design. Additional studies in other settings or countries should be carried out to establish the generalizability of results and strengthen causality inferences.
Practical implications
CEOs need to understand and manage their key role as celebrities, given the direct influence they may have on consumer brand perceptions and behavior.
Originality/value
This study refines the relationship between celebrity CEOs’ credibility and brand image. It is the first to introduce and validate the effect of consumer materialism on the perception of celebrity CEOs.
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There is increasing interest in understanding negative consumer reactions to brands and the nature of negative brand perceptions. The purpose of this paper is to conceptualize the…
Abstract
Purpose
There is increasing interest in understanding negative consumer reactions to brands and the nature of negative brand perceptions. The purpose of this paper is to conceptualize the construct of brand hypocrisy from a consumer perspective and develop a scale to measure it.
Design/methodology/approach
A multiphase scale development process involving 559 consumers was conducted. Study 1 pertains to item generation and reduction phases. Study 2 reports on scale purification and validation through confirmatory factor analyses and model comparisons. Study 3 focuses on discriminant and predictive validity, while Study 4 further investigates predictive validity using real brands with differences in brand hypocrisy.
Findings
A 12-item scale measuring four dimensions of brand hypocrisy is developed: image hypocrisy (brand failing to put words into action), mission hypocrisy (brand exerting an unacknowledged negative impact on society or consumer well-being), message hypocrisy (brand conveying unrealistic or unattainable images) and social hypocrisy (brand supporting social responsibility initiatives for strategic purposes only). Results indicate that brand hypocrisy is distinguishable from similar constructs in the literature and that it is a significant predictor of negative word-of-mouth and brand distance.
Practical implications
This conceptualization provides managers with a detailed understanding of what constitutes a hypocritical brand in the eyes of consumers as well as insights about how to prevent consumer perceptions of brand hypocrisy.
Originality/value
Findings enrich the understanding of negative consumer inferences related to brands and provide a conceptualization of an understudied but increasingly relevant form of brand judgment.
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Ray Zhong, Xun Xu and Lihui Wang
The purpose of this paper is to review the food supply chain management (FSCM) in terms of systems and implementations so that observations and lessons from this research could be…
Abstract
Purpose
The purpose of this paper is to review the food supply chain management (FSCM) in terms of systems and implementations so that observations and lessons from this research could be useful for academia and industrial practitioners in the future.
Design/methodology/approach
A systematical and hierarchical framework is proposed in this paper to review the literature. Categorizations and classifications are identified to organize this paper.
Findings
This paper reviews total 192 articles related to the data-driven systems for FSCM. Currently, there is a dramatic increase of research papers related to this topic. Looking at the general interests on FSCM, research on this topic can be expected to increase in the future.
Research limitations/implications
This paper only selected limited number of papers which are published in leading journals or with high citations. For simplicity without generality, key findings and observations are significant from this research.
Practical implications
Some ideas from this paper could be expanded into other possible domains so that involved parties are able to be inspired for enriching the FSCM. Future implementations are useful for practitioners to conduct IT-based solutions for FSCM.
Social implications
As the increasing of digital devices in FSCM, large number of data will be used for decision-makings. Data-driven systems for FSCM will be the future for a more sustainable food supply chain.
Originality/value
This is the first attempt to provide a comprehensive review on FSCM from the view of data-driven IT systems.
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Jean Boisvert and Nicholas J. Ashill
Grounded in categorization theory, this study examines the impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes in two…
Abstract
Purpose
Grounded in categorization theory, this study examines the impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes in two international luxury markets.
Design/methodology/approach
Using samples of luxury consumers from France and the United States, the study's hypotheses are tested using confirmatory factor analysis (CFA), structural equation modelling (SEM) and multi-groups comparisons.
Findings
Findings demonstrate that luxury parent brand (PB) status signaling, familiarity and perceived quality impact luxury extension authenticity, and authenticity has a significant effect on consumer attitudes toward the extension. The relationship between PB status signaling and extension authenticity is stronger for French consumers compared to their American counterparts. The effect of luxury PB perceived quality and familiarity on PB status signaling is similar for both American and French consumers. However, the effect of PB familiarity on luxury brand extension authenticity is stronger in France than the United States.
Research limitations/implications
Results provide researchers and managers with insights on how to design marketing programs for luxury line extensions in a cross-national context.
Originality/value
The authors contribute to existing literature examining factors related to the parent brand and the relationship between the parent brand and the extension by examining the effect of PB status signaling and extension authenticity on extension attitudes in two international luxury markets.