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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008081. When citing the article, please cite: David W. Olsen, Charles Young, (1984), “NEW PRODUCT ADVERTISING: GUIDELINES FOR IMPROVEMENT”, Journal of Consumer Marketing, Vol. 1 Iss: 1, pp. 28 - 35.

Mr. Theodore Besterman recently proposed the printing of a cumulative edition of the Library of Congress catalogue. The vision of his proposal provokes ideas of an even more comprehensive tool beyond the limitations of one great, but nevertheless far from universal, library. On the basis of a statistical sample developed by Mr. LeRoy C. Merritt for use in his part of Union catalogs, it was found that the Library of Congress held approximately 37 per cent. of the total number of titles listed in the U.S. national union catalogue in 1940. Of these about one‐sixth were not to be found in any other library in the United States. Presumably the situation has not been greatly changed by accessions at the Library of Congress since 1940.

THE whole agenda of the recent Conference had as its focus the motion for a reconstruction of the authority side of library service which formed the central and most exciting item of the Annual General Meeting. It is admitted that a new Libraries Act is needed and that such an act will be concerned with public libraries; but it should, we think, have some reference to the whole pattern of libraries, publicly owned, and not only to those of municipalities and counties. A conference in which all were represented could therefore appropriately deal with every branch of our work and did so, excepting only the commercial subscription lending library although distinguished representatives of these listened to the discussions.

It was a great pleasure to read your lucid exposition of the problem of our catalog and very profitable to reflect on your thoughtful solution. Your careful statement requires an equally careful analysis. Let me attempt one:

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.