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The purpose of this paper is twofold.

This Register of Current Research in Britain in the field of marketing has been compiled from the response to a request for such information made to educational institutes. It is intended to publish amendments and additions at regular intervals in this journal. Each issue will contain up‐dating material, and the complete register will be published each year. The present issue contains the first such up‐dating.

Examines the application of marketing principles in the market of TV rental. Looks at empirical data taken from a sample of 200 customers, who were all asked their opinions on the advantages and disadvantages of renting a television set. Provides pointers for improvement of the effectiveness of marketing the rental TV market and the maintenance of customer loyalty.

Endeavours to show that a variety of motivations govern consumer actions and concentrates on the grocery trade for its information – nevertheless its findings and reasoning have some pertinence for all retail business. States the study is based on a particular study carried out in the Liverpool area in 1967 and highlights problems of differentiating between motivations and goals. Proposes that in the grocery trade consumer motivations be examined with great emphasis on the findings of a study. Believes general problems of differentiating between motivation and goals may lead into a testable hypothesis. Concludes that developments await the results of basic research into fields such as buyer behaviour, but lack of knowledge may invalidate general measurement.

Discusses research based on two sets of data, published ads and transcripts of interviews with chain interviews. Attempts to show that ‘status’ is a concept of value when considering what indicators of consumer behaviour highlight opportunities for change in a distribution analysis. Analyses results leading to a brief theoretical discussion of short‐run adaptations of decision rules and the necessary condition for construction of logical flow simulation models. Concludes that the attempts here to stimulate selection of a single grocery item for a weekly chain ad produced a simple model, which had several causes giving simplicity.