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Article
Publication date: 1 February 1972

C. Galea Enriquez

Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with…

311

Abstract

Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered by Ghana, Nigeria and Brazil; citrus marketing involves Israel, South Africa and the USA; bananas are covered by Jamaica and Brazil. Explores all of these in depth and discusses them with breakdowns of figures.

Details

European Journal of Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 2 May 2023

Hu Xie, Ann Veeck, Hongyan Yu and Hong Zhu

This paper aims to examine how emotions affect consumers' food choices and food preparation activities during stressful periods, using the context of the coronavirus disease 2019…

250

Abstract

Purpose

This paper aims to examine how emotions affect consumers' food choices and food preparation activities during stressful periods, using the context of the coronavirus disease 2019 (COVID-19) outbreak in China.

Design/methodology/approach

This study used an online survey, with a sample of 1,050 individuals from 32 regions in China. Multi-regression and mediation models were used to test the relationships among perceived knowledge, emotions and food behaviors.

Findings

The results show that positive emotions positively affect healthy food consumption and engagement in food preparations. In contrast, negative emotions contribute to an increase in indulgent food consumption and quick-and-easy meal preparations. Increased knowledge of the current situation can enhance positive emotions and thus promote healthy food behaviors. Lacking knowledge may result in unhealthy food behaviors through negative emotions.

Originality/value

This study contributes to the understanding of emotions and food behaviors by examining the effects of both negative and positive emotions in the general population, exploring a wider constellation of food behaviors and identifying perceived knowledge as an important antecedent to emotions' effects on food behaviors. Implications for consumers and public policy are offered.

Details

British Food Journal, vol. 125 no. 9
Type: Research Article
ISSN: 0007-070X

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