Dennis P. Yeskey and C. Don Burnett
Many CEOs are turning their attention to the advantages of marketing. But the author contends that the corporate focus should not be narrowed. To have a successful strategic…
Abstract
Many CEOs are turning their attention to the advantages of marketing. But the author contends that the corporate focus should not be narrowed. To have a successful strategic marketing orientation, the focus should encompass all corporate functions.
A. Parasuraman and P. Varadarajan
Numerous conceptual and empirical studies in the services marketing literature have focused on the unique characteristics of services and the resulting marketing problems…
Abstract
Numerous conceptual and empirical studies in the services marketing literature have focused on the unique characteristics of services and the resulting marketing problems. Building on these works, this article explores differences in the future strategic orientation of goods and service businesses in the context of various functional areas.
Purpose – The chapter reports on a national indigenous games research project and follows the socio-political construction of indigenous games as a sporting code and the…
Abstract
Purpose – The chapter reports on a national indigenous games research project and follows the socio-political construction of indigenous games as a sporting code and the post-colonial identity dynamics within South Africa.
Design/methodology/approach – Researchers from 11 tertiary institutions in South Africa collaborated to capture 536 ‘indigenous’ game and sporting activities from 170 communities. An inductive research approach informed an emic typology, with further analysis of the 20 most popular indigenous games (and their variations). This analysis demonstrated hegemonic gender and ethnic layering within the context of participation, as well as in the broader South African society. The institutionalisation of selected indigenous games by Sport and Recreation South Africa and the implementation thereof in the Siyadlala programme (community-based mass participation programme), afforded widespread participation to meet a human rights framework.
Findings – In accordance to the strategic outcomes of the national department, this initiative provided access to sport and recreation, especially for the previously ‘disadvantaged’ communities who experienced high levels of exclusion during the Apartheid years (1948–1994). This politically informed intervention followed a political agenda of national identity association in celebrating the African heritage and ‘unity through diversity’. Standardisation of rules and the re-invention of some games for local, national and international festivals along the line of competitive sport offered contradicting messages and practices.
Originality/value – The underlying discourses of post-colonial resistance, national identity formation and socio-political agendas are interrogated.
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Nancy Adam-Turner, Dana Burnett and Gail Dickinson
Technology is integral to contemporary life; where the digital transformation to virtual information accessibility impacts instruction, it alters the skills of learning and…
Abstract
Technology is integral to contemporary life; where the digital transformation to virtual information accessibility impacts instruction, it alters the skills of learning and comprehension (Gonzalez-Patino & Esteban-Guitart, 2014; Lloyd, 2010). Although librarians/media specialists provide orientation, instruction, and research methods face-to-face and electronically, they recognize that digital learning instruction is not a linear process, and digital literacy (DL) is multi-disciplinary (Belshaw, 2012). Policy and public research findings indicate that higher education must be prepared to adapt to rapid changes in digital technology (Maybee, Bruce, Lupton, & Rebmann, 2017). Digital learning undergoes frequent transformations, with new disruptive innovation and research attempts at redefinition (Palfrey, 2015). Research often overlooks junior/community colleges. We are all learners and we need to understand the digital learning challenges that incorporating DL includes in the new digital ecology (Adams Becker et al., 2017). This study provides real faculty/librarian commentaries regarding the understanding needed to develop digital learning and contemporary digital library resources. The authors investigate faculties’ and librarians’ degree of DL perceptions with instruction at junior/community colleges. Survey data analysis uses the mean of digital self-efficacy of variables collected, revealing that participants surpassed Rogers’s (2003) chasm of 20% inclusion. Findings provided data to develop the Dimensions of Digital Learning rubric, a new evaluation tool that encourages faculty DL cross-training, librarians’ digital learning collaboration, and effective digital learning spaces.
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Nicola Jayne Williams-Burnett and Julia Fallon
The purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV…
Abstract
Purpose
The purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV programmes, with its complex image according to members of the local community.
Design/methodology/approach
A thematic analysis was undertaken of four reality television programmes. This was compared with the qualitative data gathered from depth interviews.
Findings
The portrayal of tourism in Kavos focuses on only one narrow segment of young British high-season tourists. Thus, the destination image is unbalanced, neglects changing patterns of tourism throughout the year and neglects various other stakeholders in the destination’s image formation process.
Research limitations/implications
A limitation of this study is that it explored reality television programmes that focused on Kavos and featured a younger demographic. Further studies could look to include a range of reality programmes from different geographic locations and, include other demographics.
Practical implications
A more holistic image, created and communicated by those responsible for managing the destination, could go some way to ameliorating the disparities between what is portrayed on reality television and what really happens in the resort.
Social implications
Most media portrayal about Kavos focuses only on irresponsible tourist behaviours. This paper explores the physical and social aspects of place-making, an approach that thus becomes more inclusive of considering a place from the perspective of both its permanent and transient inhabitants.
Originality/value
By including in the authors’ data sources the under-researched phenomenon of reality television programmes, along with insights gained from members of the local community, this study makes a number of contributions to: the way destinations are theorised and conceptualised; and to the way tourism destinations with negative images may be approached both theoretically and in practice.
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Older adults’ sexual health is becoming an increasingly important component of healthy aging in the wake of the HIV/AIDS epidemic and rising infection rates among this age cohort…
Abstract
Purpose
Older adults’ sexual health is becoming an increasingly important component of healthy aging in the wake of the HIV/AIDS epidemic and rising infection rates among this age cohort. The increase in HIV/AIDS diagnoses in the older adult population ignites the need to understand the reasons why older adults are omitted from HIV/AIDS prevention education policy.
Methodology/approach
This chapter examines the social forces that influence HIV/AIDS policy at the state and community levels. Through qualitative methodology and analysis, including interviews with state policymakers and managers of AIDS service organizations in four Midwestern states (n=31), I look for trends and patterns as to whether or not older adults are considered as an “at-risk” group for HIV infection.
Findings
Findings reveal that HIV/AIDS policy may be impacted by enduring sexual scripts about older adults. To some extent both state policymakers and AIDS service organization personnel adhere to stereotypes about older adults’ sexuality and sexual activity, which is then implemented in their health promotion activities. The result is that gaps exist in HIV/AIDS prevention education for older adults, despite the fact that current trends show an increase in new HIV infections and AIDS diagnoses among people over the age of 50.
Research limitations/implications
While this is an exploratory study of the available HIV/AIDS prevention education and health promotion activities for older adults, as well as the viewpoints of state policymakers and AIDS service organization personnel, the findings do indicate the need for additional research on the potentially dangerous sexual behaviors – lack of HIV testing, low condom usage, multiple partners – exhibited by older adults. Future research involving interviews with older adults, physicians, and medical personnel may add new perspectives to the current research.
Originality/value of chapter
As the baby boomers continue to age and challenge cultural stereotypes of sexual behaviors among older adults, research in the area of sexual health and HIV/AIDS prevention education will remain an important component of healthy aging. This research begins what will ultimately be a necessary conversation.
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Hannah Turner, Nancy Bruegeman and Peyton Jennifer Moriarty
This paper considers how knowledge has been organized about museum objects and belongings at the Museum of Anthropology, in what is now known as British Columbia, and proposes the…
Abstract
Purpose
This paper considers how knowledge has been organized about museum objects and belongings at the Museum of Anthropology, in what is now known as British Columbia, and proposes the concept of historical or provenance warrant to understand how cataloguing decisions were made and are limited by current museum systems.
Design/methodology/approach
Through interviews and archival research, we trace how cataloguing was done at the museum through time and some of the challenges imposed by historical documentation systems.
Findings
Reading from the first attempts at standardizing object nomenclatures in the journals of private collectors to the contemporary practices associated with object documentation in the digital age, we posit that historic or provenance warrant is crafted through donor attribution or association, object naming, the concept of geo-cultural location and the imposition of unique identifiers, numbers and direct labels that physically mark belongings.
Originality/value
The ultimate goal and contribution of this research is to understand and describe the systems that structure and organize knowledge, in an effort to repair the history and terminologies moving forward.