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In the evolving landscape of Industry 5.0 (I5.0), which emphasises sustainability, human-centricity and resilience, mapping the current interrelationship and future research directions, the role of Lean Six Sigma (LSS) methodology remains underexplored. Our study addresses this gap by examining the potential of LSS to support I5.0 while identifying areas for further investigation.

This study's multifaceted approach, which includes systematic literature review (SLR), bibliographic network analysis (BNA) and expert validation (EV), provides a holistic exploration of the interaction between LSS and I5.0 as the basis for well-founded conclusions.

The analysis yields several valuable insights. Firstly, it demonstrates the absence of a direct link between LSS and I5.0. Secondly, the substantial body of literature analysed establishes connections between LSS and its pillars. Thirdly, the analysis identifies points of intersection, difference and similarity between LSS and I5.0, highlighting the potential of LSS to facilitate implementation of I5.0 through its proven methodologies, continuous improvement culture, risk management, error learning, human–machine collaboration and training and skill development.

This study pioneers the effort to realise the latent potential of LSS in the context of I5.0. Its systematic identification of the synergies between these paradigms fills a critical gap in the literature and gives policymakers, managers and researchers a guide for informed decision-making to maximise the benefits of I5.0 for individuals, companies, society and the planet.

Many scholars and practitioners in the fields of business and management have recently published theoretical and empirical studies on the subject of business culture and its impact on its growth and effectiveness; yet, there has been a dearth of research on the topic of how organizational culture affects productivity. Moreover, there are hardly any theoretical or empirical research that examines these two concepts within the context of a micro-enterprise. This chapter uses a sample of 279 Ancash Region microenterprises to investigate the effect of local entrepreneurial culture on businesses’ overall performance. Among the four types of entrepreneurial cultures studied, only the Hierarchical culture was shown to have no effect on the degree of performance of the microenterprises. There is evidence of a significant causal relationship between the variables studied, the coefficient of determination was; business performance (r² = 0.796), with an SRMR of 0.037, the confirmatory model is relevant within its range of accuracy, while market culture has the greatest impact on business performance.

In recent decades, there has been an important growth of Latin American cities; therefore, the demand for resources and services has increased for cities to function and meet the needs of their inhabitants. Latin American cities are growing rapidly and this process affects the quality of life of citizens. The purpose of this paper is to characterize the logistics of an area of the city of Lima, Peru; through the analysis of the practices of the last mile distribution, and in this way, contribute with information that can be used for decision-making and for the proposal of public policies that improve the efficiency of logistics operations in the area.

Regarding the methodology applied, first, we identified the district to be analyzed using marketing information from the districts of Lima. Next, the authors collected information using forms following the methodology of the last Mile/Km²-MIT. Finally, the project planning finished in 15 days.

It was found that most of the stores in the area are nanostores that sell diverse products, the community does not have parking lots or loading and unloading areas and the majority of deliveries are made to wholesalers and supermarkets. In addition, a relationship between business density and the traffic congestion was identified and taxis are the most widely used means of distribution of goods. Most of the streets do not have signage, they are mainly one-way and do not have exclusive routes for public transportation.

Due to not having georeference information about the specific stores location and statistics data about its suppliers, the research results may show a primarily scope. Based on the results, the authors are encouraged to do more research using data analytics as in the next steps.

The paper reinforces the importance and challenge of working collaboration between suppliers, owners and local government.

The paper provides opportunities to create new policies, as well as an incentive plan for personal workers, suppliers and ecosolution proposals.

Currently, as per the authors’ knowledge, there is no varied literature that characterizes and analyzes the logistic profile of the districts of Lima city and serves as a basis for the implementation of solutions and public policies.

El objetivo de esta investigación es caracterizar la logística de un área de la ciudad de Lima, Perú; a través del análisis de las prácticas de la distribución de la última milla y, de esta manera, contribuir con información que se puede utilizar para la toma de decisiones y para la propuesta de políticas públicas que mejoren la eficiencia de las operaciones logísticas en el área.

Con respecto a la metodología aplicada, primero, se identificó el distrito a analizar utilizando información de mercadeo de los distritos de Lima; a continuación, se recopiló información utilizando formularios siguiendo la metodología de la última milla/Km²-MIT; finalmente, la planificación del proyecto terminó en 15 días.

Se encontró que la mayoría de los establecimientos son pequeñas tiendas que venden productos diversos, no tienen estacionamientos o áreas de carga y descarga y la mayoría de las entregas se realizan a mayoristas y supermercados. Además, existe una relación entre la densidad comercial y la congestión de tráfico, siendo los taxis los medios de distribución más utilizados. La mayoría de las calles no tienen señalización, son de un solo sentido y no tienen carriles exclusivos para el transporte público. Estos hallazgos son relevantes para la implementación de políticas públicas para la mejora de la infraestructura y eficiencia de las operaciones logísticas.

Actualmente no existe una literatura variada que caracterice y analice el perfil logístico de los distritos de la ciudad de Lima y sirva de base para la implementación de soluciones y políticas públicas.

Palabras clave Planificación, Planeamiento urbano, Distribución, Submegaciudades, Megaciudades, Urbanismo, Recursos

Artículo de investigación

O objetivo desta investigação é caracterizar a logística de uma área da cidade de Lima, Peru; através da análise das práticas de distribuição da última milha e, desta forma, contribuir com informações que possam ser utilizadas na tomada de decisão e pela proposição de políticas públicas que melhorem a eficiência das operações logísticas na área.

Com relação à metodologia aplicada, primeiro, o distrito a ser analisado foi identificado usando informações de marketing dos distritos de Lima; em seguida, as informações foram coletadas por meio de formulários seguindo a metodologia da última milha/Km²-MIT; finalmente, o planejamento do projeto terminou em 15 dias.

Constatou-se que a maioria das lojas comercializa diversos produtos, não possui estacionamentos ou áreas de carga e descarga e sendo a maioria das entregas realizadas para atacadistas e supermercados. Além disso, existe uma relação entre a densidade comercial e o congestionamento de tráfego, sendo os táxis os meios de distribuição mais utilizados. A maioria das ruas não possui sinalização, são de sentido único e não possuem pistas exclusivas para o transporte público. Essas constatações são relevantes para a implementação de políticas públicas para melhorar a infraestrutura e a eficiência das operações logísticas.

Atualmente não existe uma literatura variada que caracterize e analise o perfil logístico dos distritos da cidade de Lima e sirva de base para a implementação de soluções e políticas públicas.

Palavras-chave Planejamento, Planejamento urbano, Distribuição, Sub megacidades, Megacidades, Planejamento urbano, Recursos

Artigo de pesquisa

The purpose of this paper is to enrich the explanation of the interplay between internal and external – or district shared – exploration and exploitation capabilities as antecedents of a firm’s radical and incremental innovation. Previous studies do not differentiate between exploration and exploitation in district shared capabilities and how they interact with internal capabilities.

The paper uses hierarchical regression analysis to test the quadratic and moderating effects in a sample of 1,019 Spanish firms.

Results show an increasingly positive effect on radical innovation of exploration capabilities, enhanced by shared capabilities in exploration. In the case of incremental innovation, the study finds evidence of an increasingly positive influence of exploitation capabilities and a concave relationship of exploration capabilities. Moreover, shared exploitation capabilities weaken the effect of internal exploitation capabilities and also have a direct effect on incremental innovation. Therefore, the two capabilities are interchangeable in the effect they have on incremental innovation.

Depending on the firm’s innovation strategy, intra-district firms should develop specific capabilities and/or concentrate on adopting the shared capabilities in the destination.

The study furthers the understanding of the relationship between exploration and radical innovation, and between exploitation and incremental innovation, which is more complex than previously depicted. The study also differentiates between exploration and exploitation in shared capabilities, enriching understanding of the competitiveness of district firms.

Lanzarote, Spain, as a tourism destination, suffered a rapid tourist expansion for many years, and this has endangered its sustainability. The purpose of this study is to investigate the case of overtourism and its consequences for the local population and the environment, and to identify ways to mitigate this issue.

The study uses a case study approach. Data obtained from tourists visiting the destination were used to examine three key aspects of tourism development, namely, the arrival of tourists to the island, the accommodation offer and the growth of the population. Social awareness with environmental values and protection of the island’s natural resources were the main engine to establish measures to mitigate overtourism.

The analysis shows rapid growth in the arrival of tourists to the island and how it affected the accommodation offer and the population. It explores the solution that the authorities of the island took to solve the problem of disorganized growth of tourism and makes reference to the importance of managing the image of a destination to contribute to tourism sustainability.

This research proposes practical solutions to tackle overtourism at a destination which has been used by the United Nations as an example to establish sustainable tourism development guidelines. It proposes a unique mitigation strategy which is derived from the use of natural recreation.

Tourism is sensitive to many factors related to security, such as terrorism and armed conflict. This scenario can be considered for Colombia and its National Natural Parks. The signing of the peace agreement with the revolutionary armed forces (FARC-EP) of Colombia that would end the armed conflict in 2016 offers economic possibilities for the country where tourism represents an important option, especially in natural areas where the government has regained control. This has had an impact on the sustained growth of tourism demand. The objective of this study is to determine the sensitivity of the tourism market in Colombia and natural parks and its relationship with the evolutionary dynamics of tourism, in a context of armed conflict. Variables related to visitors and the armed conflict were associated by autoregressive vectors, Pearson correlation test and Granger causality. A correlation of −0.5474 was found for the accumulated period from 1995 to 2018. It was also determined that the number of victims of the armed conflict is the Granger cause of the number of visitors to natural parks. The study concludes that the sensitivity of tourism in natural parks in Colombia is a consequence of State policy for the partial termination of the internal armed conflict.

The digital transformation is dramatically changing the business-to-business (B2B) sales environment, challenging long-standing views regarding the critical competencies required of salespeople. This paper aims to explore the personal traits associated with sales performance in a digital selling environment.

Using template analysis, the researchers captured and coded over 21 h of in-depth, semi-structured interviews with senior sales leaders from various industry sectors, exploring their perceptions of the personal traits now required of B2B salespeople in the digital landscape.

The research identifies three high-level trait types critical to sales success within a digital selling environment: “analytical curiosity” – the natural motivation and ability to gather and synthesize sales-related knowledge, “empathetic citizenship” – the ability to establish initial rapport while building long-term trust and “disciplined drive” – the exertion of selling effort in a highly focused and methodical manner across all stages of the sales process.

The present data came from interviews with sales leaders in Canada. A more global sample may lead to additional insights. Moreover, the sample was drawn from long-cycle B2B sales environments; conclusions may differ for short-cycle or business-to-consumer markets.

This paper presents a framework for hiring and developing salespeople in the digital sales environment, identifying personal trait types that sales leaders should look for when hiring: analytical curiosity, empathetic citizenship and disciplined drive. The paper identifies how these trait types influence sales success, suggesting that sales leaders could coach and educate their teams to make the best use of them.

This paper presents a conceptual framework for hiring in the digital sales environment and introduces the trait of analytical curiosity not previously discussed in the literature.

This paper aims to explore the impact of salespeople’s goal orientation and self-regulatory mode on their performance through sales ambidexterity and sales technology infusion (STI) using a sales technology ecosystem approach.

This paper adopts a qualitative methodology, through in-depth interviews with salespeople from a diverse range of industries, age profiles and contexts, to explore the narratives and original meanings related to their goal orientation, self-regulatory mode, ambidexterity, STI and performance.

Sceptics are salespeople who may fear or hesitate to fully use the sales technology, whereas enthusiasts are ambidextrous salespeople with high STI, who are more open to change and able to face uncertainty, regardless of the differences in their background in terms of industry, age and experience.

STI may be influenced by individual factors, such as the salesperson’s goal orientation and self-regulatory mode. Hence, sales organizations should try to foster and facilitate further STI and sales ambidexterity, which are key to achieving positive outcomes in today’s technology-intensive sales settings.

This paper extends the current literature on sales technology and sales ambidexterity within a sales technology ecosystem perspective and provides new insight on the combined impact of these variables on the salesperson’s performance.

The learning outcomes of the study are to analyze the launch of a new business line for Trend at the commercial and market levels; identify the potential of the green consumer in Peruvian emerging market; and apply strategic tools to analyze the viability of launching a new business line in a new market.

José Luis Galindo planned to launch a new line of toilets in the Peruvian market called EcoTrend, based on the analysis of the responsible consumption trend and the presence of a new green consumer. Therefore, he carried out a series of studies and estimates to define the feasibility of the value proposition of his ecological toilet. However, Galindo doubted if these studies and estimates were enough to carry out the launch and commercial success of the EcoTrend line. Galindo, founder and current general manager of a company called Cerámica Industrial Trend S.A.C, is broadly knowledgeable about the construction sector in Peru and has more than 30 years of work experience in the ceramic bathroom fixtures industry. Throughout his professional career, Galindo has managed three of the leading bathroom fixture companies in Peru. However, it was when he started Trend, a company focusing specifically on the manufacture of toilets, that his dream of becoming an entrepreneur came true. Trend is focused on its one-piece toilet line. These toilets are characterized by their high-quality workmanship, which is achieved through the efficient and distinctive production process of Trend’s workforce. The workforce stays on its toes due to constant, thorough training, a key to Trend’s market competitiveness. In addition, the new EcoTrend line sowed in Galindo uncertainty in the commercial viability because the product was new in the market and was going to bring a great challenge.

Depending on the scope of the course, different teaching objectives could be oriented toward entrepreneurship, management sciences, strategy and green marketing. The case can be used to teach higher level undergraduate marketing and management courses.

Teaching notes are available for educators only.

CSS 8: Marketing.