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The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed.

A review of literature is followed by the description and findings of an exploratory study done in two European countries. Data collection was performed in three distinct phases. First, focus group discussions were conducted with 176 children. Second, interviews were organised with 30 children and one of their parents individually. Third, children were asked to prepare drawings about their actual and their ideal shopping.

The results show that very young children would like to actively participate in the shopping process no matter where they live. When describing their shopping experiences French kids focus on the products they buy, while Hungarian children talk about how they take part in the purchase process. The findings demonstrate that children have a great knowledge about technical devices and while French kids would be happy to replace offline shopping by online shopping, Hungarian kids find it as a bad idea. Interestingly, both French and Hungarian kids explain their opinion with their desire to spend more time with their parents.

The value of the paper lies in the focus of the research (opinion and feelings of very young children about the shopping process) as well as in the methodology used.

The hiring of women of colour faculty is not without unwritten presuppositions. The authors are expected to tolerate racism and to draw from cultural experience in catering to students of colour or when it fulfils institutional needs such as bringing ‘colour’ to all-white committees. Yet, the normative profile of university teachers demands detachment with a focus on high output in terms of students and publications. In the light of this, commitment to social justice seems to be in (certain) disagreements with mainstream interpretations of the academic profession. Women of colour professors are redefining educational leadership. This chapter addresses its effect on emotional wellbeing together with techniques and strategies to strengthen emotional resilience.