Search results

1 – 10 of 151
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 6 November 2018

Jin Kyun Lee, Byung-Kwan Lee and Wei-Na Lee

The purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand…

696

Abstract

Purpose

The purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand alliance (SBA).

Design/methodology/approach

An experimental study with 207 subjects was conducted using a series of 2 (COO fit: low vs high COO fit) by 3 (product knowledge: low vs moderate vs high knowledge) by 2 (time: pre- vs post-alliance attitudes) mixed factorial design.

Findings

The impact of COO fit on pre- and post-alliance changes in attitude toward the partner brand showed a nonlinear relationship from high-, to moderate-, to low-knowledge consumers. High COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for high- and low-knowledge consumers than for moderate-knowledge consumers. In contrast, low COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for moderate-knowledge consumers than for high- and low-knowledge consumers.

Practical implications

The effectiveness of cross-border SBAs differs with consumer product knowledge. For high- and low-knowledge consumers, high COO fit information had greater impact than low COO fit information in their product evaluation. However, when targeting moderate-knowledge consumers, providing sufficient product-related attribute information would help them to generate a favorable brand attitude.

Originality/value

This study attempted to identify the complex relationship between COO fit and consumer product knowledge on the consumer decision-making process.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Access Restricted. View access options
Article
Publication date: 11 September 2017

Byung Mun Lee

The purpose of this paper is to describe and analyze the rules on the formation of contracts under Korean law and the Contracts for the International Sale of Goods (CISG) in a…

273

Abstract

Purpose

The purpose of this paper is to describe and analyze the rules on the formation of contracts under Korean law and the Contracts for the International Sale of Goods (CISG) in a comparative way and introduce the relevant proposed rules under the Amendment Draft of the Korean Civil Code (KCC). In addition, it attempts to compare and evaluate them in light of the discipline of comparative law.

Design/methodology/approach

In order to achieve the purposes of the study, it executes a comparative study of the rules as to the formation of contracts of the CISG, Korean law and the Amendment Draft of the KCC. The basic question for this comparative study is placed on whether a solution from one jurisdiction is more logical than the others and to what extent each jurisdiction has responded to protect the reasonable expectations of the parties in the rules as to the formation of contracts.

Findings

The comparative study finds that most of the rules under the CISG are quite plausible and logical and they are more or less well reflected in the proposals advanced by the KCC amendment committee. On the other hand, the other rules under the CISG which have brought criticisms in terms of their complexity and inconsistent case law invite us their revision or consistent interpretation. The drawbacks of the CISG have also been well responded in the Amendment Draft of the KCC. Nevertheless, it is quite unfortunate that the Amendment Draft of the KCC still has a rule that regards any purported performance with non-material alteration of the terms of an offer as an acceptance.

Originality/value

This study may provide legal and practical advice to both the seller and the buyer when they enter into a contract for international sales of goods. In addition, it may render us an insight into newly developed or developing rules in this area and show us how they interact with each other. Furthermore, it may be particularly useful in Korea where there is an ongoing discussion for revision of the KCC.

Details

Journal of Korea Trade, vol. 21 no. 3
Type: Research Article
ISSN: 1229-828X

Keywords

Access Restricted. View access options
Article
Publication date: 25 October 2022

Jungyong Seo, Byung Kwon Lee and Yongsik Jeon

This study proposes practical digitalization strategies and well-grounded evaluation criteria for maritime container supply chains.

1024

Abstract

Purpose

This study proposes practical digitalization strategies and well-grounded evaluation criteria for maritime container supply chains.

Design/methodology/approach

The authors identified the status of supply chain digitalization of the Port of Busan in South Korea and developed three digitalization strategies based on industry requirements and consultations with port experts. The authors proposed 11 evaluation criteria for examining the main digitalization strategies in the supply chain operations reference model, based on a survey among 46 experts and used multi-criteria decision-making approaches to prioritize the strategies and evaluation criteria.

Findings

The results delineate the status of the digitalization of a real-world port-focal supply chain. The model can be successfully customized to include well-grounded evaluation criteria for digitalization strategies, and presents a practical way to advance the supply chain digitalization strategies. Based on the survey and evaluation, the authors find that increasing data accessibility and improving quality are preferred to adopting a data and information sharing platform.

Research limitations/implications

As the study is limited to the Port of Busan, future case studies could be undertaken to container supply chains driven by different regional ports.

Practical implications

Stakeholders, such as truckers, terminal operators, and shipping liners, might consider the proposed strategies and evaluation criteria when digitalizing their supply chains.

Originality/value

By identifying the needs and specifications of maritime container supply chain digitalization strategies, developing evaluation criteria, and conducting a case study for proof of concept, the study proposes an operational management process with practical, real-world benefits for port-focal supply chains.

Details

Business Process Management Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1463-7154

Keywords

Access Restricted. View access options
Article
Publication date: 11 September 2017

Jeremy J. Sierra, Harry A. Taute and Byung-Kwan Lee

The purpose of this paper is to explore the indirect effect of smartphone-brand tribalism on the need for achievement.

515

Abstract

Purpose

The purpose of this paper is to explore the indirect effect of smartphone-brand tribalism on the need for achievement.

Design/methodology/approach

Using survey data from 272 South Korean respondents, path analysis is used to evaluate the hypotheses.

Findings

Only the sense of community dimension of brand tribalism affects brand pride (PRIDE), which in turn leads to a sequential process of brand attitude, purchase intention, and need for achievement (NACHIEVE).

Research limitations/implications

South Korean data may confine generalizability. As effect sizes in this context are understood, researchers have an additional benchmark for future brand tribalism and PRIDE research.

Practical implications

The psychological underpinning and, the presence of brand tribes in society cannot be overlooked by strategists. Such tribal-laden following is also evident within smartphone communities. By further understanding brand tribalism outcomes, marketers and brand leaders are in an improved position to develop strategies that appeal to targeted customers, ultimately growing and strengthening their brand tribes.

Originality/value

Supported by the anthropological view of brand tribalism, this research contributes to the branding literature by examining the indirect effects of brand tribalism on the NACHIEVE through brand-related attitudes and behavioral intentions. Where previous research using westerners indicates the explanatory power of defense of the tribe on brand-related factors, no effect in this regard is found here using eastern smartphone consumers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Access Restricted. View access options
Article
Publication date: 23 December 2021

Hong Chen, Byung Hee Lee and Asylgul Alymkulova

The purpose of this study is to investigate gender gaps in opportunity-driven entrepreneurship and illuminate the underlying mechanism of why women are less likely to create…

611

Abstract

Purpose

The purpose of this study is to investigate gender gaps in opportunity-driven entrepreneurship and illuminate the underlying mechanism of why women are less likely to create ventures in order to take advantage of the opportunity than men.

Design/methodology/approach

By drawing on human/social capital theory and expanding extant gender-related entrepreneurship literature, this study addresses how human and social capital mediates the relationship between gender and opportunity-driven entrepreneurship. A sample of 115,367 individuals across 62 countries drawn from the Global Entrepreneurship Monitor of 2016 was examined using multilevel logistic regression and Karlson-Holm-Breen (KHB) mediation analysis.

Findings

Findings of this study demonstrate that women’s lack of entrepreneurial relevant knowledge and skills, intrapreneurship experience as well as social networks with other entrepreneurs contribute to women’s less likelihood of engaging in opportunity-driven entrepreneurship than their male counterparts.

Originality/value

Compared to previous research mainly investigating macro-level determinants, this study further explores the explanatory factors affecting gender gaps in opportunity-driven entrepreneurship from the individual level. The findings provide an implication for public policy and give a direction to rethinking how to promote opportunity-driven entrepreneurship, especially for that led by women.

Details

International Journal of Gender and Entrepreneurship, vol. 14 no. 3
Type: Research Article
ISSN: 1756-6266

Keywords

Access Restricted. View access options
Article
Publication date: 1 April 1995

Doo Ho Lee and Byung Man Kwak

A shape design sensitivity analysis (SDSA) oftwo‐dimensional transient heat diffusion problems is proposed based onthe BIE formulation. The adjoint variable method is used by…

92

Abstract

A shape design sensitivity analysis (SDSA) of two‐dimensional transient heat diffusion problems is proposed based on the BIE formulation. The adjoint variable method is used by using the Ionescu—Cazimir integral identity. The procedure is checked against the analytical solution in the case of a rod example, and by numerical comparisons with the finite differencing for a rectangular block under thermal shock and a plunger model. An optimal design problem is then formulated for the plunger and solved to obtain a realistic shape.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 5 no. 4
Type: Research Article
ISSN: 0961-5539

Keywords

Access Restricted. View access options
Article
Publication date: 11 July 2008

Byung‐Jun Lee, Byoung‐Kuk Kim, Yun‐Hyun Cho, Yon‐Do Chun and Dae‐Hyun Koo

The purpose of this paper is to present the performance characteristics analysis of a new type axial flux permanent magnet (AFPM) machine according to the geometric structure of…

657

Abstract

Purpose

The purpose of this paper is to present the performance characteristics analysis of a new type axial flux permanent magnet (AFPM) machine according to the geometric structure of rotor such as permanent magnet dimension, the air‐gap length and so on.

Design/methodology/approach

The 3D finite element method (FEM) is used to analyse electromagnetic fields with the aid of an ANSYS software package. The FEM is based on the magnetic vector potential and the governing equation can be obtained from the Maxwell equation. Using the dynamometer system, the characteristics of the AFPM machine were estimated according to load torque.

Findings

The AFPM machine characteristics with static torque, cogging torque and flux density according to rotor geometric dimensions are analyzed using a 3D FEM software package. And then, the prototype of an AFPM machine and several rotors with different PM structure are manufactured and tested. Resulting from the experiment, the characteristics such as EMF waveform, speed and efficiency curves according to load torque, and efficiency curves according to PM thickness, are obtained. The measured performance results verified the overhang effects and improved the efficiency of the motor.

Originality/value

The paper proposes a new type AFPM machine structure with T‐shape teeth and laminated back yoke and two types of rotor with fan‐shaped permanent magnets. It presents the results of characteristics of the proposed AFPM machine throughout the simulation and experiment.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 27 no. 4
Type: Research Article
ISSN: 0332-1649

Keywords

Available. Content available
Article
Publication date: 17 August 2012

Byung Lee

544

Abstract

Details

Policing: An International Journal of Police Strategies & Management, vol. 35 no. 3
Type: Research Article
ISSN: 1363-951X

Access Restricted. View access options
Article
Publication date: 4 October 2022

Muhammad Azhar Khalil, Rashid Khalil and Muhammad Khuram Khalil

Historically, investments in innovation are perceived as one of the paramount decisions businesses opt to thrive and the impact of such investments on businesses' market…

2929

Abstract

Purpose

Historically, investments in innovation are perceived as one of the paramount decisions businesses opt to thrive and the impact of such investments on businesses' market performance is well documented in the literature. However, the environmental aspects of making such investments are yet to be addressed by the firms, which in turn, present considerable damage to the environment. Coupling with the natural resource-based view (NRBV) and the stakeholder theory of the firm, this research builds on an earlier work of Khalil and Nimmanunta (2021) in an attempt to examine the link between innovation and firms' environmental and financial value. The authors extend their analysis and document a more consistent approach to measuring environmental innovation which allows the authors to investigate the firms from three additional economies with respect to firms' investments in both traditional and environmental innovations.

Design/methodology/approach

The underlying models are tested using the time fixed-effects panel regression by utilizing information from publicly traded companies of ten Asian economies, including Japan, Hong Kong, Taiwan, Thailand, Turkey, Malaysia, Singapore, India, Indonesia, and Saudi Arabia. The reported sample covers annual firm-level ESG data obtained from Thomson Reuters' Datastream and Refinitiv Eikon during the 2015–2019 period.

Findings

This research offers support to the conventional wisdom that innovation is advantageous to the firms' market value. The authors further decompose innovation into traditional innovation and environmental innovation. The findings of this research suggest that traditional innovation is favorable only for the firms' market valuation and traditional innovation is strongly ineffectual for the environment – traditional innovation produces sizeable environmental distress by contributing substantially to carbon emissions. In contrast, the resultant effects of investments in environmental innovation are evident to be instrumental for both firms' financial performance and the environment.

Research limitations/implications

This research has primarily focused on only two components of a company's environmental performance: reduction in carbon emissions (CO2) and corporate social responsibility (CSR). Given the complexity of firms' environmental strategies and the multidimensionality of the variable, which encompasses a wide range of corporate behavior in terms of relationships with communities, suppliers, consumers, and broader environmental responsibilities broadening the scope of the study by including other important aspects of environmental sustainability is, therefore, critical.

Practical implications

The findings of this research signify environmental innovation as one of the vital investment approaches as firms can exploit benefits related to the market from firms' sustainable practices, developing eco-friendly processes by introducing steady yet systematic chains of green products and services. Such products and services may have a feature of enhanced functionality with a better layout in terms of improved product life with better recycling options, and lower consumption and exploitation of energy and natural resources. These sustainable practices would be advantageous for the firms regarding the possibility of setting prices above the standard level through establishing green brands and gaining market share of environmentally anxious consumers. For those companies that are striving to take the leading role in the green industry and longing to seek superior returns on the companies' environmental investments, these benefits, in particular, are exceptionally critical to them.

Originality/value

The linkage between firms' financial and environmental performance in the context of simultaneous inclusion of both green and traditional innovations remains unclear and is yet to be investigated by researchers. Thus, this research shed light on the role of environmental innovation and traditional innovation on firms' environmental performance and financial performance. The authors utilize a novel dataset with a clear indication of measuring different elements of innovation that allows us to develop a more robust approach to corporates' environmental, social and governance (ESG) performance metrics having the slightest biases related to transparency and firm size.

Details

China Finance Review International, vol. 14 no. 1
Type: Research Article
ISSN: 2044-1398

Keywords

Access Restricted. View access options
Expert briefing
Publication date: 25 November 2024

The case adds to Samsung’s growing legal and operational challenges, particularly in semiconductors and smartphones. In a bid to revive its chips sector, SEC on November 18 began…

Details

DOI: 10.1108/OXAN-DB291216

ISSN: 2633-304X

Keywords

Geographic
Topical
1 – 10 of 151
Per page
102050