Cross-cultural research based on the means-end chain (MEC) theory tends to overestimate the stability of the dominant chains of a cultural group; at the same time, it pays…
Abstract
Purpose
Cross-cultural research based on the means-end chain (MEC) theory tends to overestimate the stability of the dominant chains of a cultural group; at the same time, it pays insufficient attention to the influence of the context on an individual’s cultural anchorage. This study aims to adopt the dynamic constructivist approach to culture to show that, for the same product, differences in MEC for consumers from different cultures can be voluntarily reduced under certain conditions and to a certain extent.
Design/methodology/approach
The authors adopted an inter-subject experimental design: two cultures (French vs Korean) × three self-construal primings (independent vs interdependent vs control). Participants in the experimental group were randomly assigned to one of the three priming conditions. The no-priming control group made it possible to verify the effect of priming by measuring the difference in responses with respect to the two experimental groups.
Findings
The results highlight the effect of self-construal priming that contradicts the culture of origin. Cross-cultural independence and interdependence priming foster convergence between dominant chains of French and Korean participants by considerably reducing the cultural differences that are observed when there is no priming. It appears that a consumer’s cultural anchoring can be shaped by priming a specific dimension of self-construal, which, in turn, illustrates that cultural influence is a discontinuous process.
Originality/value
It is the first attempt to study variation in the dominant chains of a cultural group, rather than adopting the preconceived notion of their permanence or stability in different contexts. The methodological contribution is characterized by the combination of a method to record chains and a priming method applied in different cultural environments.
Details
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Byeong-Joon Moon, Lee W. Lee and Chang Hoon Oh
The purpose of this paper is to investigate the relationship among consumers’ corporate associations, consumer-corporate connection, and corporate brand loyalty, with a particular…
Abstract
Purpose
The purpose of this paper is to investigate the relationship among consumers’ corporate associations, consumer-corporate connection, and corporate brand loyalty, with a particular focus on the moderating role of national culture.
Design/methodology/approach
The conceptual framework is tested on American and South Korean subjects. Structural equation modeling is used to test the hypothesized framework.
Findings
The positive influence of corporate social responsibility (CSR) associations on social self-concept connection is stronger in collectivist than individualist culture, whereas the positive influence of personal self-concept connection on his/her loyalty to the corporate brand is stronger in individualist than collectivist culture.
Research limitations/implications
The study relied on participants’ memory about a product and a manufacturing company of a product. It is possible that their memories about the product and manufacturing company could be incomplete and be tainted by their satisfaction or dissatisfaction with a particular product they experienced rather than overall brand image of the company’s products.
Practical implications
Firms are advised to assess how customers of the target market across different national cultures perceive their CSR initiatives and corporate competences in deciding on the type of images and associations to invest and build, that is, either authentic CSR activities or product quality competence.
Originality/value
A substantiation of the moderating role of national culture on the impact of a consumer’s corporate associations on his/her self-concept connections as well as on the impact of self-concept connections on his/her corporate brand loyalty.
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Jun Sik Kim and Sol Kim
This paper investigates a retrospective on the Journal of Derivatives and Quantitative Studies (JDQS) on its 30th anniversary based on bibliometric. JDQSs yearly publications…
Abstract
This paper investigates a retrospective on the Journal of Derivatives and Quantitative Studies (JDQS) on its 30th anniversary based on bibliometric. JDQSs yearly publications, citations, impact factors, and centrality indices grew up in early 2010s, and diminished in 2020. Keyword network analysis reveals the JDQS's main keywords including behavioral finance, implied volatility, information asymmetry, price discovery, KOSPI200 futures, volatility, and KOSPI200 options. Citations of JDQS articles are mainly driven by article age, demeaned age squared, conference, nonacademic authors and language. In comparison between number of views and downloads for JDQS articles, we find that recent changes in publisher and editorial and publishing policies have increased visibility of JDQS.
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From 1953 to 1961, the South Korean economy grew slowly; the average per capita GNP growth was a mere percent, amounting to less than $100 in 1961. Few people, therefore, look for…
Abstract
From 1953 to 1961, the South Korean economy grew slowly; the average per capita GNP growth was a mere percent, amounting to less than $100 in 1961. Few people, therefore, look for the sources of later dynamism in this period. As Kyung Cho Chung (1956:225) wrote in the mid‐1950s: “[South Korea] faces grave economic difficulties. The limitations imposed by the Japanese have been succeeded by the division of the country, the general destruction incurred by the Korean War, and the attendant dislocation of the population, which has further disorganized the economy” (see also McCune 1956:191–192). T.R. Fehrenbach (1963:37), in his widely read book on the Korean War, prognosticated: “By themselves, the two halves [of Korea] might possibly build a viable economy by the year 2000, certainly not sooner.”
During the last 20 years trade between Korea and Mexico has increased steadily, reaching $2.8 billion in 2003. This trade expansion will be further accelerated with the increase…
Abstract
During the last 20 years trade between Korea and Mexico has increased steadily, reaching $2.8 billion in 2003. This trade expansion will be further accelerated with the increase in intra-industry trade in the future. Mexico's chronic trade deficit against Korea, which is attributed to Korea's increasing investment in Mexico, has rather contributed to Mexico's exports to the American region.
As Mexico expands its FTA networks, Korean companies are having difficulties in accessing the Mexican market. Considering this situation and the economic benefits of a Korea-Mexico FTA for both countries, we should first expand cooperation between private sectors, which is expected to facilitate a formal discussion on the Korea-Mexico FTA.