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Article
Publication date: 15 December 2003

T. Scott Graham, Michael Z. Sincoff, Bud Baker and J. Cooper Ackermann

Movies have mesmerized audiences for years, crossing boundaries of race, gender, age, culture, and nationality. They have also been used to teach people how to lead. One text that…

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Abstract

Movies have mesmerized audiences for years, crossing boundaries of race, gender, age, culture, and nationality. They have also been used to teach people how to lead. One text that zeroes in on the essence of leadership is The Leadership Challenge, by Kouzes and Posner (2002). Through their research, they have highlighted five practices of effective leaders. It is our intent to share how we apply movies to teach the tenets of the groundbreaking leadership research of Kouzes and Posner, with proven ideas that work with students of leadership in any setting.

Using movies to teach leadership is a winning strategy; however, diligent planning is required to incorporate them successfully into leadership education. Movies are entertaining, informative, energizing, and educational, if used skillfully. The more facilitators use film, the more skilled they will become and the more the participants will benefit.

Details

Journal of Leadership Education, vol. 2 no. 2
Type: Research Article
ISSN: 1552-9045

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Article
Publication date: 1 February 2003

Scott D. Williams, T. Scott Graham and Bud Baker

Advocates of outdoor experiential training (OET) fervently believe in its efficacy, but often have difficulty mustering “hard data” on the business results attributable to OET…

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Abstract

Advocates of outdoor experiential training (OET) fervently believe in its efficacy, but often have difficulty mustering “hard data” on the business results attributable to OET. OET adherents tend to rely on testimonials of how it promotes leadership and team development. Return on investment (ROI) analysis is perhaps the best way to demonstrate the impact of OET. ROI calculations treat leadership and team development training expenditures as an investment and evaluate the financial returns to an organization relative to that investment. This paper outlines a model by which the ROI of OET can be calculated, and encourages research in this area.

Details

Journal of Management Development, vol. 22 no. 1
Type: Research Article
ISSN: 0262-1711

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Article
Publication date: 25 June 2021

Kirti Goyal, Satish Kumar, Purnima Rao, Sisira Colombage and Ankit Sharma

This study aims to explore the impact of the containment measures during COVID-19 on individuals’ finances, financial resilience during such distress and identifying the most…

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Abstract

Purpose

This study aims to explore the impact of the containment measures during COVID-19 on individuals’ finances, financial resilience during such distress and identifying the most financially vulnerable among them. Tracing such impact during the pandemic has been challenging due to a lack of representative data. This paper addresses this gap in the present study.

Design/methodology/approach

A survey has been conducted using a structured questionnaire containing various items that portray the impact on income, spending, saving, investment, borrowing, insurance and retirement. The sample consists of 699 respondents and purposive and snowball sampling has been used for data collection. The results are presented and analyzed using infographics and frequency distributions. This study conducts an analysis of variance and Chi-square tests for significance.

Findings

This paper finds a fall in income and limited ability to cope with the current economic conditions. The survey highlights inadequate savings and insurance, weak retirement planning, outstanding loans and under-diversified investments inhibiting financial resilience even among the higher-income group. Particularly, lower-income strata, women and not much educated are most financially vulnerable. Further, no substantial financial benefits have been received from the government and people rely on their usual income sources.

Originality/value

To the best of the authors’ knowledge, this is the first study that measures the pandemic’s impact on personal finances, especially in connection with a developing economy like India. Policy interventions are critical to the millions for whom financial literacy is required now more than ever.

Details

Qualitative Research in Financial Markets, vol. 13 no. 4
Type: Research Article
ISSN: 1755-4179

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Article
Publication date: 1 May 1978

Thomas H. Miller and Jnr.

Because it is a small, mobile service that must make the most of every asset, the Marine Corps in the 1940s and early 1950s began to use the utility helicopter as a weapon system…

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Abstract

Because it is a small, mobile service that must make the most of every asset, the Marine Corps in the 1940s and early 1950s began to use the utility helicopter as a weapon system. Very quickly it became obvious that the “chopper” offered Corps commanders unprecedented flexibility in moving ground forces much faster than by surface transportation.

Details

Aircraft Engineering and Aerospace Technology, vol. 50 no. 5
Type: Research Article
ISSN: 0002-2667

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Article
Publication date: 10 July 2007

Matt Stock

The purpose of this paper is to provide a selective bibliography for librarians responsible for music collections and music students of resources outside of the field of music…

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Abstract

Purpose

The purpose of this paper is to provide a selective bibliography for librarians responsible for music collections and music students of resources outside of the field of music, which may be useful to musicians.

Design/methodology/approach

A range of works which are frequently recommended by music faculty are described to enable librarians and students to make selections appropriate for their needs. The works are divided into three sections: Sports and fitness, The body and Self help.

Findings

Information is provided about each book, including publisher, and how musicians may apply the information in each book to their situation.

Originality/value

The paper offers practical suggestions for librarians responsible for music collections.

Details

Collection Building, vol. 26 no. 3
Type: Research Article
ISSN: 0160-4953

Keywords

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Case study
Publication date: 15 December 2022

Suchita Jha, Sunakshi Gupta, Jitender Kumar and Sandeep Rawat

1. To analyze the various business models and choose the best model to contribute maximum profit to the company.2. To understand the importance of customer management with the…

Abstract

Learning outcomes

1. To analyze the various business models and choose the best model to contribute maximum profit to the company.2. To understand the importance of customer management with the help of the Net Promoter Score in the food retail context.3. To develop customer loyalty strategies and implement them to improve customer management?

Case overview/synopsis

39 Bakers, a multi-outlet bakery chain in Jammu, India, is run by its founder Gagan. 39 Bakers, through its retail outlets across the Jammu region, offers a variety of products, ranging from bakery items that include blends of Indian and Italian cuisines, offering more than 1000 stock keeping units (SKUs). Through its high-quality offerings at an affordable price range, the brand has carved a niche in the hyper-competitive bakery market of the Jammu region. Gagan, has closely seen the Jammu market and customer preferences and strongly perceived that the customers in the Jammu region are very price sensitive. Thus, he has always been very reluctant to increase the prices of his product offerings at 39 Bakers. He has always believed that any drastic price rise may lead to immediate dissatisfaction and customer churn and therefore has not increased the prices at 39 Bakers for two years in a row. While this decision of Gagan paid off in terms of its popularity and recognition as one of the highly recommended bakery chains among customers, it drastically impacted the bottom line (i.e. profitability) at 39 Bakers, especially in the year 2020–21. Getting popularity at the cost of dipping profitability made Gagan rethink his decision to be protective of price increases at 39 bakers. How can he measure customer satisfaction and loyalty? Which loyalty strategies will work for the huge customer base of Jammu? Should he change his business model from B2C to B2B? How can loyalty be established? How can he manage his existing and loyal customers through price increases?

Complexity academic level

The case study is suitable for undergraduate and postgraduate courses in Marketing Management and Retail Marketing. The case study’s focus can be on the importance of pricing, business model evaluation, customer management analysis, customer loyalty, Customer Loyalty analysis, and net promoters score. The case can also be useful to entrepreneurs and regulators.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

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Book part
Publication date: 11 May 2007

Vilma Seeberg, Heidi Ross, Jinghuan Liu and Guangyu Tan

This chapter reviews the status of Education For All (EFA) in China and identifies four gaps: between rural and urban residents, between residents of geographic regions, between…

Abstract

This chapter reviews the status of Education For All (EFA) in China and identifies four gaps: between rural and urban residents, between residents of geographic regions, between ethnicity groups, and between the genders. It turns to examine the educational situation and interests of girls weighed down by the crushing burden of multiple disadvantages in “left-behind” Western China. Based on analysis of macro-level socio-economic and educational conditions, along with rich micro-level data on girls’ vigorous pursuit of education, the authors argue that the changing conditions of rural girls’ lives and their education can best be understood from a critical empowerment perspective. Summarizing the global discourse and cross national evidence on the benefits of girls’ education, the chapter and looks beyond a utilitarian perspective and argues for the cogency of a critical empowerment framework. Filled with telling stories and case studies of Han Chinese, Tibetan, and Muslim girls, this chapter proposes that prioritizing girls’ education in Western China is crucial and required for achieving the MDG of gender parity. Even though girls are often stranded by family financial conditions, their actions and ideas seeing education as their future reflect a changing gender identity and role in the family and society. The fieldwork suggests that educating girls promotes localized development, reduces dangerous levels of economic gaps and social instability, but also advances hard to measure effects: personal and civil empowerment, and sustainable, harmonious cultural change – as well as MDG.

Details

Education for All
Type: Book
ISBN: 978-0-7623-1441-6

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Article
Publication date: 1 August 1982

Edgar Baker CBE

New books on How to Study appear regularly in the bookshops. There are well over a hundred of them on the market at present. Most of them repeat the same sort of advice, and tend…

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Abstract

New books on How to Study appear regularly in the bookshops. There are well over a hundred of them on the market at present. Most of them repeat the same sort of advice, and tend to imitate one another. Their aim is to help the budding student, but one wonders how much of the advice is followed.

Details

Education + Training, vol. 24 no. 8
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 1 July 1990

Tony Morden

The UK product market for bread is analysed. Some of the maintrends visible in this market are discussed. The segmentation of thebread market is examined and illustrated, and some…

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Abstract

The UK product market for bread is analysed. Some of the main trends visible in this market are discussed. The segmentation of the bread market is examined and illustrated, and some of the major constraints on suppliers to that market are considered. Some of the product market strategies used by UK bakery companies are described. The conclusion speculates on future scenarios based on suggested threats and opportunities deriving from the Single European Market, and the potential break up of RHM plc.

Details

British Food Journal, vol. 92 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

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Book part
Publication date: 6 August 2020

Christopher J. Finlay and Lawrence A. Wenner

Purpose – Building on the work of Wenner (2011) and Messner and Montez de Oca (2005), this study provides an updated critical stocktaking of the narrative tendencies in…

Abstract

Purpose – Building on the work of Wenner (2011) and Messner and Montez de Oca (2005), this study provides an updated critical stocktaking of the narrative tendencies in sport-related alcohol advertising on television. Set in contemporary understandings of a ‘crisis of masculinity’ and in the political economy of the alcohol industry, this study anchors a critical reading of masculinity, the sporting context and alcohol advertising in Wenner's (2007, 2013) ‘dirt theory of narrative ethics’.

Design/methodology/approach – Our theoretical and methodological approach is grounded in a dirt theory of narrative ethics. Set at the intersection of reader-oriented literary theory (Iser, 1978) and ethical criticism (Gregory, 1998), we ‘follow the dirt’ to understand how contagion from imported communicative meanings (McCracken, 1990) exerts power (Leach, 1976) by influencing reading and interpretation. We draw upon a diverse sample of 20 television ads representing a balanced cross-section of sport-dirtied beer commercials produced between 2010 and 2019. To balance this sample, we divided the ads by their opposing tendencies to characterize men as either ‘real men’, drawn in mythical masculinity terms, or ‘himbos’, drawn as ‘losers’ or slackers. To address the dominance of Anheuser-Busch InBev (ABI) in the American market, we further divided our ‘real men’ and ‘himbo’ samples, contrasting five ads produced for ABI brands with five ads produced for beer brands not held by ABI.

Findings – We contend that contemporary sports-dirtied beer ads combine to form a schizophrenic picture of American manhood. Male sports fans are alternatively hailed through mocking and misandry, through playfully saluting the norms of ‘bro culture’, and through encouraging men to understand themselves as proud keepers of tradition. We critically consider the ethical implications of building brand affinities through staking disparate positions in contemporary cultural and political debates about the place of men and masculinity in contemporary society.

Research limitations/implications – We discuss the difficulties involved in holding advertisers accountable for balancing ethical and market demands. Nevertheless, we call on the industry to engage in a more reflexive and responsible approach to crafting sports-dirtied alcohol advertising.

Details

Sport, Alcohol and Social Inquiry
Type: Book
ISBN: 978-1-78769-842-0

Keywords

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