Search results
1 – 10 of over 1000
For too long design in the retail context has tended to be a superficial adjunct, concerning itself with decoration and colour style. Now it is evolving as a strategic weapon…
Abstract
For too long design in the retail context has tended to be a superficial adjunct, concerning itself with decoration and colour style. Now it is evolving as a strategic weapon which can help the retailer meet the pressures of competition and improve profitability. In this special feature Bryan Brown describes some of the work AID has carried out recently: the new Food Hall at Bentalls in Kingston, in which AID co‐operated with Bentalls' management to create a new, upmarket selling image; the organisation of Debenhams' selling message into four clear themes; and finding a distinctive identity for a Belgian hypermarket chain.
After a few years away from the countryside, a brief visit to some farms in the heart of England reveals a changed scene. Farming is obviously prosperous and there are now many…
Abstract
After a few years away from the countryside, a brief visit to some farms in the heart of England reveals a changed scene. Farming is obviously prosperous and there are now many more young men farming; because of better conditions, older men have been able to retire and hand over to the younger man who has often attended an agricultural college and shows it in the methods he employs, especially in milk production Nowadays there seems to be a surfeit of machines, a greater use of machine‐milking, sometimes with pipe‐systems to cooler and direct to churns, without manual effort from start to finish. The rural water supply schemes and electrification between the two wars have revolutionised farming and taken the drudgery out of milk production. The farm kitchen is a revelation and the farmer's wife, young, strong, efficient, attractive and fashionable, surrounded with every electrical domestic appliance devised by the ingenuity of man, is as much changed as the farmer himself.
Through a case study of J. Walter Thompson and Kraft’s efforts to market Vegemite in the USA in the late 1960s, this paper aims to explore transnational systems of cultural…
Abstract
Purpose
Through a case study of J. Walter Thompson and Kraft’s efforts to market Vegemite in the USA in the late 1960s, this paper aims to explore transnational systems of cultural production and consumption, the US’s changing perception of Australia and the influence of culture on whether advertising fails or succeeds.
Design/methodology/approach
This paper draws from archival primary sources, including advertisements and newspapers, as well as secondary literatures from the fields of advertising history, food studies and transnational studies of popular culture.
Findings
Although J. Walter Thompson’s advertising contributed to Vegemite’s icon status in Australia, it failed to capture the American market in the late 1960s. In the 1980s, however, Vegemite did capture American interest when it was central to a wave of Australian popular culture that included films, sport and music, particularly Men at Work’s hit song, “Down Under”, whose lyrics mentioned Vegemite. As such, Vegemite’s moment of success stateside occurred without a national advertising campaign. Even when popular, however, Americans failed to like Vegemite’s taste, confirming it as a uniquely culturally specific product.
Originality/value
This paper analyzes a little-studied advertising campaign. The case study’s interdisciplinary findings will be of interest to scholars of advertising history, twentieth century USA and Australian history and food studies.
Details
Keywords
The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular…
Abstract
Purpose
The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication.
Design/methodology/approach
This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement.
Findings
This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored.
Originality/value
The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.
Details
Keywords
The transformation of France under De Gaulle from the “sick man of Europe” with governments changing every few months, to one of the world's strongest economies, holds lessons for…
Abstract
The transformation of France under De Gaulle from the “sick man of Europe” with governments changing every few months, to one of the world's strongest economies, holds lessons for us all. Of course France's virtual self‐sufficiency in food and fuel always ensured an eventual resurgence under a strong and stable government. We thought of this recently on a trip to Western Provence, the oldest part of France and one off the beaten tourist track. It was one of the earliest provinces of Imperial Rome and in each settlement the Romans tried to reproduce a petite Rome, with arena, theatre, baths and villas, so that many Provencal towns have as many Roman antiquities as Rome itself. In its beauty of line and colour, its architecture, clustered villages on hilltops and the tall Lombardy pines, the countryside looks Italian, but the people seem unlike the Italian, Spanish or French. We thought them descendants of the ancient Gaul, whose tribes settled all over Western Europe, from the shores of the Mediterranean to Galway Bay.
The study aims to examine how the information disclosed by the managers in the management discussion and analysis (MD&A) reports varies at the different levels of corporate…
Abstract
Purpose
The study aims to examine how the information disclosed by the managers in the management discussion and analysis (MD&A) reports varies at the different levels of corporate performance.
Design/methodology/approach
To understand this quantile effect, first OLS technique was adopted and then, the quantile regression method was applied to explore the impact of MD&A disclosures on the firm performance across the lower and upper quantiles. The sample size for the study is 490 firms’ year observations for the period 2016–2022.
Findings
The results of the study demonstrate the negative but significant relationship between MD&A disclosures and corporate performance, supporting the two management strategies of “competitive disadvantage” in case of good performance and “management impression strategy” in case of poor performance. Furthermore, with other corporate governance variables, both the size of the board and the number of independent directors on the board are positively significant only in the case of the upper quantile indicating the heterogeneity in the relationship between the performance and the MD&A disclosures. Therefore, the overall findings of the study support that these results contradict the agency theory and the stakeholders’ theory as managers are not acting well as agents on behalf of the investors and work well only when they are controlled by the large board having more independent directors.
Originality/value
To the best of the authors’ knowledge, no study so far has incorporated quantile regression to assess the effect of MD&A disclosures on company performance at various levels of the firm performance, which gives more robust insights about the viewpoint of the managers on the different level of the firm performance. In other words, this study highlights the important information as to how the information provided in the MD&A reports varies as per the good or poor performance of the companies.
Details
Keywords
There will also he formation displays by the Royal Air Force and the Itoyal Navy, and a number of aircraft will be exhibited in the Static Park.
Geographic information for the home address of the accident casualty is obtained from the home-address post-code for each casualty. This allows the STATS 19 data base, the UK…
Abstract
Geographic information for the home address of the accident casualty is obtained from the home-address post-code for each casualty. This allows the STATS 19 data base, the UK police system for reporting accidents, for the former Lothian Region in Scotland, 1990 to 1992, to be linked to social and economic indicators in the 1991 UK census and to the corresponding digitised boundaries at the smallest census geographical level (Output Areas, OAs) and post-code sector level in Scotland. For each post-code sector Standardised Casualty Ratio (SCR) which is commonly used in epidemiology to study rare diseases is calculated from the ratio of the number of casualties observed to that expected in the area. Adjusted SCRs are calculated, they are the ratios of the numbers of casualties predicted by social and economic factors that are measured at the census using Poisson regression to the expected numbers. Empirical Bayes Estimates (EMEs) are applied to prevent the results from areas with small populations being shown as too extreme. Results from the analysis indicate that accident risk to residents from deprived areas is high compared with those from affluent areas. Finally maps that can be used to identify areas in Lothian where there is relatively high SCRs are presented.