Bruno Funchal and Jedson Pereira Pinto
The purpose of this paper is to investigate the relation between corporate governance and corporate events’ performance. Firms that engage in corporate events seem to perform at…
Abstract
Purpose
The purpose of this paper is to investigate the relation between corporate governance and corporate events’ performance. Firms that engage in corporate events seem to perform at least as bad as similar firms that did not. Based on agency theory, the authors hypothesize that lower corporate performance is associated to differences in governance levels.
Design/methodology/approach
Bessembinder and Zhang’s (2013) approach to evaluate the performance of corporate events has been expanded by considering unique corporate governance features from Brazilian stock market.
Findings
The results suggest that after controlling for governance levels, event rms and control rms have similar performance. A number of analyses were performed to rule out alternative explanations.
Originality/value
The results call attention for the role of agency costs in evaluating corporate events’ performance.
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Bruno Funchal and Mateus Clovis
The purpose of this paper is to study the effect of changes in creditors' priority defined by the bankruptcy law on firms' capital structure.
Abstract
Purpose
The purpose of this paper is to study the effect of changes in creditors' priority defined by the bankruptcy law on firms' capital structure.
Design/methodology/approach
Taking advantage of the Brazilian bankruptcy law reform as an experiment and using publicly traded firms' balance sheet data, it compares Brazilian firms capital structure before and after the new law, using fixed‐effects panel regression. The empirical results are in line with theories that predict the effects on the capital structure due to changes in creditors' expectations.
Findings
This paper finds evidence of an increase in the debt portion of the capital structure.
Originality/value
The paper contributes the law and finance empirical literature, pointing out that change in creditors' protection induces significant changes in the firms' financing policy.
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Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…
Abstract
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.
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BRAZIL: Spending fears raise diverging priorities
Bruno Duarte Abreu Freitas and Pedro Correia
This paper aims to determine how important cultural events organized by hotels are when guests select the establishment, determine the most influential source to attract customers…
Abstract
Purpose
This paper aims to determine how important cultural events organized by hotels are when guests select the establishment, determine the most influential source to attract customers to the hotels’ cultural events and measure their ability to meet guests’ expectations.
Design/methodology/approach
A qualitative exploratory methodology was adopted. Data collection was performed through voluntary and non-probabilistic face-to-face interviews to 2,229 guests and six directors from eight hotels that organize cultural events.
Findings
The data revealed that, although cultural events organized by hotels were not a selection factor, these were attended by the majority of guests, who felt valued for being asked for feedback by the hotels and were more influenced by marketing communications within the establishments than by word-of-mouth.
Originality/value
Contrary to cultural events organized by local authorities, cultural events organized by hotels have received little to no academic attention. This research allowed the authors to better understand the factors that may influence hotel selection and guests’ satisfaction.
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Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa and Pedro Álvaro Pereira Correia
This research aims to identify how important it is that brands incorporate relevant-added value into their esports sponsorships.
Abstract
Purpose
This research aims to identify how important it is that brands incorporate relevant-added value into their esports sponsorships.
Design/methodology/approach
This exploratory research applied a convergent-parallel mixed method with equal status. Data were collected by interviewing 22 experts in esports sponsorships and having 5,638 esports fans fill out an online survey. SPSS 25 was used to analyze quantitative data and NVIVO 10 to process qualitative data. Each dataset was analyzed separately and then compared with both having the same level of importance.
Findings
The results revealed that all experts considered the creation of relevant-added value as an essential strategy for successful esports sponsorships and the large majority of fans want sponsors to apply this tactic. Interestingly, while the experts mostly emphasized ways to directly benefit the fan-base, the fans prefer that sponsors focus on directly supporting the esports industry.
Practical implications
Brands should incorporate relevant-added value into their esports sponsorships as it greatly decreases fan resistance to the promotional message, catches the fans' attention and engagement much more easily, has a much higher probability of leading to high positive return on investments (ROIs) and makes for a much more cost-effective investment.
Originality/value
The field of esports sponsorships has received little academic attention and the results are highly significant and relevant for all current and potential esports sponsors looking to increase the effectiveness of their esports sponsorships.
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Andreia Carvalho, Sergio Jesus Teixeira, Leonilde Olim, Sancha de Campanella and Teresa Costa
The aim of this study is to obtain a broader knowledge of innovative pedagogical practices in higher education, by analysing the particular case of the Higher Institute of…
Abstract
Purpose
The aim of this study is to obtain a broader knowledge of innovative pedagogical practices in higher education, by analysing the particular case of the Higher Institute of Administration and Languages (ISAL). The literature review reveals a gap in this scientific field, and filling this gap is as imperative as the need to articulate higher education with the Students' Profile by the End of Compulsory Schooling.
Design/methodology/approach
This research adopts a qualitative methodological approach, in order to analyse the students and teachers' perceptions of the active learning methodologies implemented at ISAL. Data were collected from a closed-ended questionnaire, aimed at a population composed of students and teachers.
Findings
The literature review reveals a gap in this scientific field, particularly in Portugal. Filling this gap is as imperative as the need to articulate higher education with the Students' Profile by the End of Compulsory Schooling.
Practical implications
With the adoption of this methodological approach, this research intends to verify not only whether the innovative pedagogical practices addressed in the literature review are implemented in this institution, but also to identify obstacles to their implementation. With regard to the results, several pedagogical innovation practices are already implemented, even though some limitations to their implementation are identified.
Originality/value
This research allows identifying indicators that are essential to outline an intervention plan in the pedagogical practices implemented at ISAL or other higher education institutions and contributes to assessing the current state of pedagogical practices in higher education.
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Antonio Vera and Carlos Mario Zapata
Organizational process improvement plays an important role for sustaining business in a competitive environment. Therefore, enterprise leaders are increasingly prone to adopt…
Abstract
Purpose
Organizational process improvement plays an important role for sustaining business in a competitive environment. Therefore, enterprise leaders are increasingly prone to adopt business process improvement (BPI) practices. However, organizations are unable to implement formal and reusable solutions, representing a gap between academic research and practical use. In addition, companies adopt discipline-dependent solutions, lacking BPI representations of best practices applicable to all organizational divisions. This paper aims to propose some constructs on top of the Quintessence kernel for representing the practice systematic development of the BPI in the BPI lifecycle and we conduct two case studies in a multinational company.
Design/methodology/approach
A quantitative research design was adopted for recognizing gaps in previous approaches and identifying best BPI practices. Subsequently, characterization of practices and activities are represented based on a unified definition model and the Quintessence kernel. Finally, two case studies are developed for applying the solution.
Findings
The formal representation is applicable to multiple disciplines in organizational environments. Besides, the sub-alphas (abstract level progress health attribute) states and the work products resulting from each activity completion criteria evidence the health and progress accomplished during the practice execution.
Originality/value
The practice representation serves as a formal, graphical, reusable and multidiscipline guide compiling activities and tasks for systematically developing BPI during the radical/incremental improvement lifecycle.
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Rinaldo Macedo de Morais, Samir Kazan, Silvia Inês Dallavalle de Pádua and André Lucirton Costa
Business process management (BPM) is an emerging research theme in management. BPM lifecycles are models that systematize the steps and activities that should be followed for…
Abstract
Purpose
Business process management (BPM) is an emerging research theme in management. BPM lifecycles are models that systematize the steps and activities that should be followed for conducting BPM projects. The theoretical and empirical studies present differences regarding the number of steps and activities that should be carried out for promoting BPM. Using the BPM lifecycle model of the Association of Business Process Management Professionals (ABPMP) – an entity that proposes a common body of knowledge on BPM, as a parameter, this paper conducts a literature review to investigate lifecycle models within the academic-scientific ambit, identify convergences and variations and analyze the alignment between business strategy and processes in BPM activities in these models. The purpose of this paper is to propose a framework that deals with alignment between strategy and business processes in an explicit manner.
Design/methodology/approach
A literature review was conducted aimed at prospecting papers about the BPM lifecycle. For such, the Scopus, Google Schoolar and Science Direct databases were accessed. The selection process was structured in two steps: the first filtered studies based on a reading of the title, abstract and key words; the second step consisted of selecting papers based on a complete reading of those papers resulting from the first step and from the references they contained.
Findings
Seven BPM lifecycle models were selected and analyzed. A comparison was presented between the model steps and the model proposed by ABPMP. The particularities of each model were identified and the study suggests an alignment of these models with the BPM lifecycle proposed by ABPMP, in particular with the analysis, design and modeling, implementation and monitoring and control steps. Four models do not include the planning step, whereas four others do not incorporate refining. The majority of models studied projects the automation of business processes. This study reinforces that ABPMP's BPM lifecycle is a reference model, observing that the activities in the other models studied are projected in it. However, it was observed that in the ABPMP model as well as the models studied, there is little emphasis on organization strategy and on defining process architecture. Thus, this study suggests the incorporation of activities proposed by Burlton (2010) as an additional instrument for the ABPMP BPM lifecycle model to align strategy to processes in BPM projects. For such, a framework was proposed that deals with alignment between strategy and business process in an explicit manner.
Originality/value
This study presents a typology of BPM lifecycle models, with common characteristics and peculiarities, and it analyzes the alignment between processes and strategy in the models’ activities. This study can assist professionals in the adoption of a model for implementing BPM projects and for continuous improvement.