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The food industry is becoming more science‐based and consumers more conscious of relations between diet and health. The approach of 1992 will require changes in attitudes and in industry structures. Some of the findings of the European Community′s FAST programme are reported. How the food system will develop to the turn of the century and whether there are new Community‐level actions which might help it develop more efficiently are questions which are posed. Actions which promote consumer confidence and those which provide technological support to small agro‐food firms are suggested.

The purpose of this paper is to offer an exploratory case study comparing one Brazilian beef processor's relationships supplying two different distribution channels, an EU importer and an EU retail chain operating in Brazil.

The paper begins with a short review of global value chains and the recent literature on trust. It gives the background to the Brazilian beef chain and presents data obtained through in‐depth interviews, annual reports and direct observation with the Brazilian beef processor, the EU importer and the retailer. The interviews were conducted with individual firms, but the analysis places them in a chain context, identifying the links and relationships between the agents of the chains and aiming to describe each distribution channel.

Executive chain governance exercised by the domestic retailer stimulates technical upgrading and transferring of best practices to local suppliers. Consequently, this kind of relationship results in more trust within the global value chain.

There are difficulties and challenges facing this Brazilian beef processor that are party related to the need to comply with increasingly complex and demanding food safety and food quality standards. There is still a gap between practices adopted for the export market and practices adopted locally. The strategies of transnational retailers in offering differentiated beef should be taken in account.

The research outlines an interdisciplinary framework able to explain chain relationships and the kind of trust that emerges in relationships between EU importer/retail and a developing country supplier.

The purpose of this study is to develop and validate a scale for measuring the uptake of process innovations by SMEs in the food industry, from a resource-based view perspective.

Based on the Resource-Based View (RBV) theory and the existing literature, a measurement scale was proposed. The scale was then empirically validated through a survey of 315 SMEs. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were utilized for scale validation.

The findings suggest that the uptake of food process innovation can be measured from a resource-based view perspective, but not with respect to all dimensions of RBV. Particularly, the items related to value and inimitability of new food processing equipment and methods were confirmed as valid measures. Nevertheless, the findings do not confirm the validity of measurement items related to the rareness and non-substitutability of new processing methods and equipment.

The main limitation of this study is the lack of consideration beyond the resource-based view perspective. In this respect, it is worth validating this measurement scale using samples beyond the SMEs and in other countries. Furthermore, the statistical analysis is limited to EFA and CFA, which may be prone to the exploratory nature and subjectivity in factor selection.

The main contribution of this study is the development and validation of a scale for measuring the uptake of food process innovations. Hence, firms can utilize this scale to evaluate the efficiency of food process innovations in the quest for maximizing output. Furthermore, researchers can utilize this scale for further explorations and investigations on aspects related to the uptake of food process innovations.

The utilization of Resource Based View (RBV) opens a rather different approach for measuring process innovation from a resource-based view perspective. While the existing literature in the food industry has measured innovation from a general approach, this study offers a different approach by paying specific attention to process innovation from a resource-based view perspective.

With the collapse of the Soviet Union, the formation of the European Union, and current economic crises and cost considerations in various countries around the world, interest has been developing in cross‐national and cross‐cultural marketing opportunities in the sector of food. Today in the United States the food industry is of paramount importance, a trend that is evident in other nations. Opportunity exists for commercial growth on an international level by companies large and small. An understanding of the food marketing systems of different nations and cultures is necessary for growth and development by these companies. Different organizations and scholars have been studying various aspects of the field of cross‐national and cross‐cultural food marketing on a micro level. Analyzing these different studies evidences a need to conduct further study and to develop more theory—specifically on cross‐national and cross‐cultural food marketing at a macro level.

The purpose of this paper is to better understand consumer's familiarity with fruit processing as well as how fruit production conditions (organic and conventional farming), processing conditions (homemade, artisanal and industrial) and the type of processing (e.g. applesauce, apple cider and apple sorbet) influence consumer perceptions of processed fruits.

An online survey questionnaire was applied to 1,000 people living in France. The people represented different genders, ages (18–60+) and sociodemographic categories. Participants were categorized based on their produce purchasing habits (conventional, local, organic, local-organic). The questionnaire contained multiple choice and five point Likert scale questions. Data were analyzed using non-parametric tests.

The authors found that participants saw year-round availability, fruit preservation and food waste reduction as processing advantages. Locally sourced products were preferred to organic products. The perceived disadvantages to processing were additive usage, nutrient loss and packaging. For consumers, these disadvantages drove highly differentiated perceptions of industrial versus artisanal/homemade apple products. Processing conditions appeared to matter far more than production conditions (organic vs. conventional). In general, consumers weren't familiar with processing operations, awareness was greater for consumers of local and/or organic produce than conventional consumers.

There must be a societal transition toward healthier diets, and food technologies. Informed consumers, might be better equipped to make healthy, informed choices if the consumers are given quality information about food production and processing at different levels.

Research has shown that consumers view fresh organic fruit positively, but only few studies have looked at perceptions of processed fruit products and their familiarity with processing operations. Results of this study demonstrate that consumers could make better choices if the consumers are given quality information about fruit production and processing.

The purpose of this paper is to describe research exploring consumer responses to potential changes in food-related practices to mitigate and adapt to climate change.

Six focus groups explored consumer responses to measures to intended to mitigate the emissions from, and adapt to the impacts of climate change. These included: meat reduction, greater reliance on seasonal British food, meal replacement tablets, laboratory grown meat, communal eating houses, genetically modified food and food waste. Practice theory provided the lens to interpret the changes to meanings, competences and materials associated with food consumption.

Changes that could be assimilated within existing competencies were viewed more positively, with lack of competence a key barrier to accommodating change. At present, climate change and sustainability do not influence purchasing decisions. Policy measures delivering multiple benefits (“win-wins”), of which environmental performance may be one, stand an improved chance of establishing more sustainable practices than those focusing exclusively on environmental drivers.

Awareness of the role of sustainable food systems in the context of anthropogenic climate change is growing. Whilst scientific and technological research explores methods for reducing emissions and building resilience in food supply chains to changes in climate, there is comparatively little study of how consumers perceive these proposed “solutions”. This research provides a comprehensive overview of consumer responses to potential changes in eating practices related to climate change mitigation and adaptation and is of value to policy makers, academics and practitioners across the food supply chain.

The purpose of this study is to decompose the effects of country-of-origin labeling (COOL) into multiple dimensions—macrolevel image, related to the country image, and microlevel image, related to dairy industry/product attributes—and investigate how each dimension affects Chinese consumers' evaluation of imported milk.

This study adopted the Becker–DeGroot–Marschak (BDM) auction mechanism to elicit consumers' willingness to pay (WTP) for milk from different countries (New Zealand, Australia, Germany, France and China). The experiment was conducted with 348 shoppers at supermarkets in three major cities of China (Hangzhou, Wuhan and Shijiazhuang). The study subject was ultrahigh-temperature processing (UHT) milk (200 mL Tetra Pak aseptic brick package).

The results show that Chinese consumers are willing to pay a premium for UHT milk from New Zealand, Australia, Germany and France compared to domestic milk, and the premiums are 59.4, 58.9, 57.9, and 52.9% respectively. Both microlevel and macrolevel images exert a substantial influence on consumers' WTP, and the microlevel image has a greater impact on consumers' evaluation of milk than the macrolevel image. Particularly, the macropolitical, microtechnology/quality and microdesign/package dimensions have a positive influence on WTP for milk.

This study contributes to the existing literature in introducing the country-of-origin image (COI) construct with different dimensions to get in-depth knowledge about the country-of-origin (COO) effect in food or agricultural economics.

This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining the wine lists of restaurants in two New Zealand destinations, focusing in particular on the showcasing of “local wines” and the factors behind these offerings, and outlines the potential implications for hospitality managers and a wider academic audience.

The population of restaurants in each destination was identified using online directories, from which a sample of wine lists, comprising 84 in Christchurch and 43 in Queenstown, was systematically analysed to identify number of wines, regional origin, price and other information. Following this, key informant interviews in restaurants in each destination explored decision-making factors in stocking local wines, including consumer base, existing networks and reputation and additional challenges and opportunities.

Restaurants in each destination offered more New Zealand than foreign wines on their lists, though significant regional differences are apparent. Queenstown restaurants offered slightly fewer imported wines and significantly more local (Central Otago) wines than Christchurch restaurants. The global awareness of Central Otago pinot noir is a factor in this wine list representation, but there are also other influences, including the greater concentration of overseas visitors (pre-pandemic) and more significant visibility and greater opportunities for wine tourism experiences within the destination.

This paper represents an important addition to academic research on wine marketing in the on-premise sector of emerging wine regions. This paper also highlights the potential significance of restaurant meals – including wine choices – in overall wine destination experiences and demonstrates differences in approach between restaurants in wine regions of similar size but with different reputations, international visitation and wine tourism infrastructure.