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1 – 10 of 371In case you haven't read or thought enough about ways to define the function keys on the M300 Workstation, here is another possible set of definitions. These definitions stem from…
Abstract
In case you haven't read or thought enough about ways to define the function keys on the M300 Workstation, here is another possible set of definitions. These definitions stem from my frustration with the present lack of a TAB key for the OCLC Cataloging Subsystem; it seems as though I spend considerable time each working day with the right or left arrow pressed, waiting for the cursor to reach the middle of a line of text.
Illustrates how to customize the CATME LABELS.CAT file in order toprint spine labels only, and to customize the format of the file to therequired size. Explains how to run the…
Abstract
Illustrates how to customize the CATME LABELS.CAT file in order to print spine labels only, and to customize the format of the file to the required size. Explains how to run the programs (contained on a free disk with the journal).
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OCLC requires that theft security devices not do any physical damage to the unit and that the unit remain easily serviceable by the NCR field engineer. Several types of security…
Examines the use of function keys to create shortcuts in labelproduction. Contends that the use of such shortcuts makes the processquicker and easier, as well as less prone to…
Abstract
Examines the use of function keys to create shortcuts in label production. Contends that the use of such shortcuts makes the process quicker and easier, as well as less prone to error.
It has been at least twenty years since I was first alerted to the notion that my interest in a research topic arises from my unconscious. More recently, feminist theorists have…
Abstract
It has been at least twenty years since I was first alerted to the notion that my interest in a research topic arises from my unconscious. More recently, feminist theorists have developed the insight by arguing that integration of experience is helpful in defining research questions, as a source of data, to test findings and, in the words of Jean Bethke Elshtain, in assisting them to be less removed from the ‘wellsprings’ of their own ‘thought and action’. My aim in this article is to reconnect my experience with constructions of teachers in Australian children’s literature and to explore ways in which they are imagined in the literature. In my initial foray into this topic, I used Maurice Saxby’s historical review of Australian children’s literature as a guide for data gathering. This linear, chronological approach, while probably a helpful place to start, is not one I can sustain with any passion. In this article, I am returning to my experience to find a starting point, acknowledging that history is a ‘process of intellectual production as well as discovery’
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Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and…
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Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.
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Hotels, the second largest component of online travel, have traditionally collected customer data through loyalty or customer relationship management programmes, compiling data…
Abstract
Hotels, the second largest component of online travel, have traditionally collected customer data through loyalty or customer relationship management programmes, compiling data about customers and using it to improve customer service and marketing efforts (Piccoli & O’Connor, 2003). Recent growth in online sales has given them access to even more granular and topical data. In particular technologies such as cookies, web bugs and beacons allow data on an individual’s browsing (e.g. the pages they have visited or the searches they have conducted) to be collected, consolidated and analysed to reveal detailed insights about customers which can subsequently be used for marketing purposes (Gilbert, 2008). While previous studies have investigated data collection by hotels, for the most part these have focussed on data surrendered voluntarily, with none addressing data collection through automated means. This chapter therefore attempts to fill this research gap, investigating whether and how hotel companies use such techniques, and whether consumers are adequately informed about this data collection process. Using the top 50 global hotel brands as a population, it explores both cookie disclosure and cookie practice by global hotel brands. The findings demonstrate that hotel brands, particularly those with their headquarters in the USA, are making extensive use of online monitoring technologies, typically for marketing purposes. In most cases, this data collection is happening surreptitiously, with the data protection notices that exist overtly long as well as crouched in highly technical language. Despite legislative changes that amplify the need to inform consumers about data collection, few hotel chains currently comply with the principles of informed consent, leaving many open to potential sanction.
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Deirdre Shaw and Jennifer Thomson
Although consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring…
Abstract
Purpose
Although consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can experience uncertainty, but lacks clarity as to whether this uncertainty results in negative or positive affective states. The aim of this paper is to explore the theoretical concept of consumer uncertainty.
Design/methodology/approach
The research adopts a qualitative exploratory approach through the use of interviews. It explores the theoretical concept of consumer uncertainty and its impact on affect.
Findings
The research reveals that consumers of spirituality did indeed embrace many of the products and services offered by the market in this area and they also experienced uncertainty, however, rather than negative as much of the literature surrounding uncertainty suggests, the uncertainty they experienced resulted in positive affective states.
Research limitations/implications
It is acknowledged that the current research is limited by its exploratory nature, however, it highlights that consumer uncertainty should not always be viewed as negative and provides important insights into the consumption of spirituality.
Originality/value
The current research makes a number of contributions. First, consumption of spirituality in marketing is under researched. The current research found that individuals did embrace the market in this area and enjoyed the uncertainty inherent in many of the products/services on offer. Second, uncertainty as pleasure is under researched generally in the literature. The current research has contributed to this literature through findings which reveal that uncertainty can result in positive effect and this is stable even when individuals do not know that the outcome of uncertainty will be positive or that their uncertainty will be reduced.
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Debbie Ollis, Leanne Coll, Lyn Harrison and Bruce Johnson