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Article
Publication date: 1 January 1997

Yun‐Ying Wang, J.J. Jaw, Bruce E. Pinkleton and Cathy Morton

Because of Southeast Asia's strong economic performance in the past decade and great marketing potential, many Western marketers have increased their marketing activities in this…

326

Abstract

Because of Southeast Asia's strong economic performance in the past decade and great marketing potential, many Western marketers have increased their marketing activities in this area and hope for a lucrative future. Along with this strong marketing interest is a rapid increase in the number of Western advertising agencies and advertising expenditures in Southeast Asia. For example, six out of the top ten agencies in Taiwan are managed by, or work in cooperation with, American or Japanese agencies (Taipei Advertising Agency Association, 1992). According to Ogilvy & Mather, in 1985, advertising expenditures in Southeast Asia rose by almost 50 percent from 1980 to 1984. During this period, over one billion dollars were spent on mass media advertising in the region (Frith & Frith, 1990). And for the first time, U.S. agency billings from foreign sources surpassed domestic billings in 1988 (Frazer, 1990). International advertising has become a big business in Southeast Asia.

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Competitiveness Review: An International Business Journal, vol. 7 no. 1
Type: Research Article
ISSN: 1059-5422

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Article
Publication date: 1 April 2006

Triveni Kuchi

Purpose – Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning…

6266

Abstract

Purpose – Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning, marketing and public relations more recently, has been recommending using communications as a strategy to coherently and proactively handle and foresee change. Planning and using an overall communications strategy will bring integrity and adherence to the library's goals and direction while reducing the discomfort of change. This selected bibliography is a quick starting point for understanding the significance of an overall communication strategy and its use for managing conflicts and changes in the library's environment strategically. Design/methodology/approach – This article covers books and articles from mid‐1980s to 2004, published around the world. The sources are listed alphabetically by author and then chronologically for different sources by the same author, providing brief but useful information about the content covered for each source. Findings – This bibliography illustrates a variety of research from corporate communications, strategic planning, communications management, marketing and public relations literature that emphasize the role of communication in strategic management. Research limitations/implications – It records a comprehensive list of publications covering international perspectives as well as publications about communication strategy. Practical implications – This selected bibliography is primarily intended for librarians, library planners, managers or administrators, but is also relevant to corporate and business professionals, planners and administrators. Further, it would also be a useful resource for students, faculty and researchers of communication. Originality/value – This bibliography presents a much needed resource list for gathering insights into the strategic role of communication for organizations such as the library that are in a state of constant change.

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Library Management, vol. 27 no. 4/5
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 6 April 2010

Janine Dermody, Stuart Hanmer‐Lloyd and Richard Scullion

The purpose of this paper is to examine the impact of trust, cynicism and efficacy on young peoples' (non)voting behaviour during the 2005 British general election.

10960

Abstract

Purpose

The purpose of this paper is to examine the impact of trust, cynicism and efficacy on young peoples' (non)voting behaviour during the 2005 British general election.

Design/methodology/approach

Survey data were gathered from 1,134 interviewer‐administered questionnaires with young first‐time voters during the three‐week period following the British general election in May 2005. Validated attitudes statements were used to measure their levels of trust, cynicism and efficacy.

Findings

The research shows that young people are generally distrusting of and very cynical about politicians and the Prime Minister (Tony Blair) Thus, in part, the data support the existing evidence that cynicism contributes to feelings of political alienation. However, the paper's findings also indicate that while young people can be highly distrusting and cynical, they can also be interested in the election and vote.

Research limitations/implications

Current, negative evaluations of young people and electoral politics need to be reviewed. While, it cannot be denied that this age group are highly cynical, and their electoral participation is in decline, for some, this cynicism, when combined with personal efficacy, can act as a positive force to stimulate “monitorial” interaction with election offerings. Consequently, further research is needed to understand young peoples' perceptions of democracy and electoral politics, how their personal efficacy can be increased and what feeds their cynicism.

Originality/value

This paper offers a contemporary understanding of young people as an interested and critical citizenry and raises a number of important questions that set a new agenda for political marketers researching youth electoral engagement in the future.

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European Journal of Marketing, vol. 44 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 2002

Dara O’Neil

Community informatics can be defined as a strategy or discipline that focuses on the use of information and communication technologies by territorial communities. This paper…

4223

Abstract

Community informatics can be defined as a strategy or discipline that focuses on the use of information and communication technologies by territorial communities. This paper analyzes the emerging community informatics evaluation literature to develop an understanding of the indicators used to gauge project impacts in community networks and community technology centers. This study finds that community networks and community technology center assessments fall into five key areas: strong democracy; social capital; individual empowerment; sense of community; and economic development opportunities. The paper concludes by making recommendations for future community informatics evaluations.

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Internet Research, vol. 12 no. 1
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 20 May 2021

Kevin Visconti

New York is the third top wine producing state in America. Competitive wine production across the United States has challenged New York winemakers to secure a place in the…

456

Abstract

Purpose

New York is the third top wine producing state in America. Competitive wine production across the United States has challenged New York winemakers to secure a place in the domestic market in order to support the long-term viability of the local economy. As businesses of agriculture become increasingly disrupted by the changing natural environment and consumer demand for sustainable products grows, vintners may distinguish themselves through the production and promotion of strategic initiatives on wine bottle labels.

Design/methodology/approach

Fueled by the distinct fields of green marketing and environmental communication, this research investigates the promotion of sustainable practices on wine bottle labels. Through the methodology of content analysis, this project examines all 13 wineries on the Shawangunk Wine Trail located in the Hudson River Region of New York.

Findings

The findings from this study show that less than half of wineries in the sample selection employ environmental marketing as a communication strategy.

Research limitations/implications

This research carries practical, business and social implications for the local Hudson River Region, the larger New York wine industry, and any organization looking to remain viable in a competitive marketplace.

Originality/value

This paper reveals the potential for the Hudson River Region wine industry to promote its “distinctive” and “innovative” environmental philosophy of “terroir driven and sustainably produced” winemaking on wine bottle labels to differentiate themselves in a crowded and expanding marketplace and build a Basis of Legitimacy with consumers.

Details

Corporate Communications: An International Journal, vol. 26 no. 4
Type: Research Article
ISSN: 1356-3289

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