Brooke Z. Graham and Wayne F. Cascio
One purpose of this paper is to emphasize the relationship between employees as brand ambassadors and the concept of an employer brand. Another is to consider cross-cultural…
Abstract
Purpose
One purpose of this paper is to emphasize the relationship between employees as brand ambassadors and the concept of an employer brand. Another is to consider cross-cultural employer branding in the context of global talent management. The authors also clarify the connection between organizational image, organizational identity and organizational reputation, and address how positive and negative brand reputation can affect an organization.
Design/methodology/approach
The authors use a literature review of findings with respect to topics such as competitive strategy and constructs from the literature on employer branding to identify some key research questions to address. They then consider cross-cultural employer branding and brand repair in the context of talent management, along with more key questions to address in each area.
Findings
A positive employer brand – with its strong contribution to brand reputation and to helping organizations attract and retain top talent to gain competitive advantage – is a key ingredient for organizational success. Employees are employer-brand ambassadors. Constant awareness of and attention to one’s employer brand can prevent a brand disaster. The payoff is that preventing damage to the reputation of one’s employer brand is much easier than repairing damage to it.
Originality/value
The purpose is to challenge researchers to think critically and analytically about employer branding, especially in the cross-cultural context. The editor plans to invite commentaries on this paper.
Objetivo
Es una revisión de la literatura. Tomando en consideración los resultados existentes se propone un proceso en tres etapas para ayudar a las empresas a recuperarse del efecto negativo en la marca de empleador resultante de conductas inapropiadas. Al final de cada sección se identifican cuestiones de investigación para el futuro.
Diseño/metodología/aproximación
Los autores llevan a cabo una revisión de la literatura sobre la marca de empleador, para resumir lo que se conoce e identificar preguntas de investigación que no han sido analizadas hasta el momento.
Resultados
Los autores señalan la importancia estratégica de la marca de empleador y su efecto en la capacidad para competir en el mercado de talento. Se propone un proceso en tres etapas para ayudar a las empresas a recuperarse del efecto negativo en la marca de empleador resultante de conductas inapropiadas. Aún existen numerosas preguntas de investigación sin respuesta.
Originalidad/valor
El artículo propone un proceso en tres etapas para ayudar a las empresas a recuperarse del efecto negativo en la marca de empleador resultante de conductas inapropiadas, e identifica preguntas de investigación a analizar en estudios futuros.
Palabras clave
Marca de empleador, marca inter-cultural, reputación de marca, reparación de la marca, revisión de la literatura
Tipo de artículo – Artículo de investigación
Objetivo
É una revisão da literatura. Considerando os resultados existentes, se propõe um processo em três etapas para ajudar as empresas a se recuperar do efeito negativo na marca do empregador resultante de condutas inapropriadas. Ao final de cada seção se identificam questões de investigação para o futuro.
Desenho/metodologia/aproximação
Os autores levam a cabo una revisão da literatura sobre a marca do empregador, para resumir o que se conhece e identificar perguntas de investigação que não foram analisadas até o momento.
Resultados
Os autores destacam a importância estratégica da marca do empregador e seu efeito na capacidade para competir no mercado de talento. Se propõe um processo em três etapas para ajudar as empresas a se recuperar do efeito negativo na marca do empregador resultante de condutas inapropriadas. Ainda existem numerosas preguntas de investigação sem resposta.
Originalidade/valor
O artigo propõe um processo em três etapas para ajudar as empresas a se recuperar do efeito negativo na marca do empregador resultante de condutas inapropriadas, e identifica preguntas de investigação a analisar em estudos futuros.
Palabras clave
Marca do empregador, marca intercultural, reputação da marca, reparação da marca, revisão da literatura
Tipo de artículo – Artigo de investigação
Details
Keywords
- Brand image
- Employer branding
- Organizational identity
- Organizational reputation
- Brand repair
- Cross-cultural employer branding
- Palabras clave Marca de empleador
- marca inter-cultural
- reputación de marca
- reparación de la marca
- revisión de la literatura
- Palavras chave Marca do empregador
- marca intercultural
- reputação da marca
- reparação da marca
- revisão da literatura
Amy Gillespie Rouse and Alyson A. Collins
Struggling writers and students with disabilities tend to have difficulties with multiple aspects of the writing process. Therefore, in this chapter, we describe Self-Regulated…
Abstract
Struggling writers and students with disabilities tend to have difficulties with multiple aspects of the writing process. Therefore, in this chapter, we describe Self-Regulated Strategy Development (SRSD; Harris, Graham, Mason, & Friedlander, 2008). SRSD is a writing intervention with extensive research demonstrating its effectiveness for improving the writing quality of struggling writers and students with disabilities when implemented by both teachers and researchers in a variety of educational settings. We also describe an ineffective writing practice, stand-alone grammar instruction. Although this type of grammar instruction is explicit, it is removed from an authentic writing context, and decades of research have demonstrated its negative effects on students’ writing quality. We close the chapter with recommendations for future research on SRSD as well as general suggestions for teachers who provide writing instruction to struggling writers and students with disabilities.
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Keywords
Erica S. Lembke, Kristen L. McMaster, Nicole McKevett, Jessica Simpson and Seyma Birinci
Many students in the United States struggle to achieve proficiency in writing. Writing is an important skill to develop, as it is a way for students to communicate what they know…
Abstract
Many students in the United States struggle to achieve proficiency in writing. Writing is an important skill to develop, as it is a way for students to communicate what they know and integrate knowledge and critical thinking skills. A lack of writing proficiency can have a significant impact on academic performance in secondary school and on postsecondary outcomes. Improving writing instruction requires theoretically sound, scientifically validated teaching practices, including assessments and instructional methods. It also requires that teachers are well prepared to implement such practices, including using assessment data to tailor instructional methods to meet the needs of students who experience significant writing difficulties. The purpose of this chapter is to provide an overview of advances in research and practice related to validated teaching practices designed to improve the writing outcomes of students with intensive needs, and to describe an innovative way to prepare and support teachers to implement such practices.
I am not sure whether I was asked to give this paper as an innovator, a researcher and developer, or a user. If I claim to have some elements of all three, this presumably…
Abstract
I am not sure whether I was asked to give this paper as an innovator, a researcher and developer, or a user. If I claim to have some elements of all three, this presumably exonerates me from having to be expert at any one of them. I should perhaps say that I see all three as closely interlinked: for me, at any rate, all worthwhile library and information research has arisen out of strictly practical problems, which present knowledge is inadequate to solve; and these problems occur to one as a librarian trying to give an adequate service within various economic, social and political constraints—the definition of an adequate service being arrived at by seeing the library through the consumer's eyes, and by using it oneself as a consumer.
In the COVID-19 era, where blended learning is gaining popularity, research-informed teaching could be one of the alternatives or options to assess students' progress in Higher…
Abstract
Purpose
In the COVID-19 era, where blended learning is gaining popularity, research-informed teaching could be one of the alternatives or options to assess students' progress in Higher Education institutions. In the past, educators have assessed students' research skills gained from research-informed teaching through coursework components or assignments. However, whether the assignments can be converted into peer-reviewed output acceptable in a reputable journal or conference has hardly been investigated. This study explores how research-informed teaching has been rolled out in undergraduate/postgraduate BIM related modules/programmes in the School of the Built Environment, Oxford Brookes University and which has culminated in high quality published outputs.
Design/methodology/approach
The method used is purely qualitative in-depth interviews, where students who have published were tracked and invited to share their experiences. In total, nine former students of the 12 invited, participated in the interviews. Inductive content analysis, a suitable qualitative data analysis technique was used in analysing the feedback from the interviews.
Findings
The main finding is that research-informed teaching can be done in a technical and complex BIM discipline and students' coursework components or assignments can further be converted into published outputs.
Research limitations/implications
The main limitation of this study was that the sample was small. That notwithstanding, it has provided valuable insights into the understanding of student's ability to undertake research while studying and experiences of how educators can deliver research-informed teaching to students in Higher Education institutions.
Originality/value
The study adds to the existing body of literature about undergraduate and postgraduate research-informed teaching and goes further to provide strong evidence through published outputs thereby confirming that students at both levels can indeed conduct and publish peer-reviewed research articles while undertaking their studies.
Details
Keywords
Yuksel Ekinci, Philip L. Dawes and Graham R. Massey
The purpose of this paper is to examine the impact of self‐congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and…
Abstract
Purpose
The purpose of this paper is to examine the impact of self‐congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and consequences of consumer satisfaction in the hospitality industry.
Design/methodology/approach
The conceptual framework consists of the following constructs: actual self‐congruence, ideal self‐congruence, desires congruence, service quality, consumers' overall attitude to a service firm, and intention to return. Moreover, 12 hypotheses were developed and tested. Exploratory and confirmatory factor analysis were used to test the validity of the measures, while PLS was used in hypotheses testing. Data were collected from 185 consumers who had recently visited a restaurant or hotel.
Findings
Strong support was found for 11 of the 12 hypotheses. Findings reveal that ideal self‐congruence and desires congruence have positive effects on consumer satisfaction. In contrast, it is shown that actual self‐congruence is not related to consumer satisfaction. Moreover, it is demonstrated that the two dimensions of service quality – physical quality and staff behaviour – have a positive impact on both desires congruence and consumer satisfaction. Importantly, consumer satisfaction is found to be a better indicator of the consumers' overall attitude to the service firm than service quality. The study confirms that consumer satisfaction mediates the relationship between the two service quality dimensions, ideal self‐congruence, and intention to return.
Originality/value
This study makes four important contributions. First, satisfaction research is advanced by integrating self‐concept theory into the postpurchase evaluation of services. Second, the relationship between the multidimensional nature of service quality and consumer satisfaction is examined by testing paths from two posited dimensions of service quality – physical quality and staff behaviour – to satisfaction. Third, the consumers' overall attitude to a service firm is integrated into existing models of satisfaction and its impact on behavioural loyalty (intention to return) is tested. Finally, a contribution is made to the satisfaction research literature by testing the effect of service quality on desires congruence, and the effect of desires congruence on consumer satisfaction.
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Keywords
More than twenty British retailers are now proudly displaying their fascias on the other side of the Channel. Other companies certainly have the same idea in mind. What decisions…
Abstract
More than twenty British retailers are now proudly displaying their fascias on the other side of the Channel. Other companies certainly have the same idea in mind. What decisions have to be made before this adventurous step is taken? Which is the best country to break into, how should negotiations be conducted? Graham Jackson has undertaken some research and suggests certain guidelines for the European minded British retailer.