Briana M. Martinez and Laura E. McAndrews
The purpose of this paper is to determine the influence of mobile design features on consumers' mobile app stickiness intentions, as mediated by users' emotional response…
Abstract
Purpose
The purpose of this paper is to determine the influence of mobile design features on consumers' mobile app stickiness intentions, as mediated by users' emotional response (pleasure, arousal and dominance).
Design/methodology/approach
Using the stimulus–organism–response model, this study employed conditional process modelling to investigate the influence of three categories of mobile design features on users' stickiness intentions. The emotional responses of pleasure–arousal–dominance were investigated for their mediating effect. The participants included women aged 18–36.
Findings
Design features provided consumer-led interactions’ influence on emotional responses of pleasure, arousal and dominance. Mobile design features were not a significant predictor of stickiness intentions. Arousal was a significant mediator of mobile design features on stickiness intentions, whereas dominance had no mediating effects.
Originality/value
This paper extends the growing research on mobile applications by investigating design features using Magrath and McCormick's (2013) mobile marketing design framework. This paper also adds to the body of knowledge on stickiness within a mobile context.
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Briana Martinez and Soyoung Kim
The purpose of this paper is to explore the impacts of several consumer characteristics (fashion leadership, impulse buying, bargain shopping), web site attitude, and visit…
Abstract
Purpose
The purpose of this paper is to explore the impacts of several consumer characteristics (fashion leadership, impulse buying, bargain shopping), web site attitude, and visit frequency on intention to purchase from a private sale site.
Design/methodology/approach
Data were collected from 164 female respondents who were members of at least one private sale site. The sample was selected mainly by using a snowball sampling technique which relied on chain referrals to recruit eligible participants. Factor analysis results suggested that fashion leadership consisted of two dimensions: fashion opinion leadership and fashion innovativeness. Regression analysis was conducted to determine how strongly purchase intention for private sale sites was predicted by fashion opinion leadership, fashion innovativeness, impulse buying, bargain shopping, web site attitude, and visit frequency.
Findings
Regression results showed that ease of use was the only dimension of web site attitude that significantly predicted purchase intention. Impulse buying and bargain shopping also significantly influenced purchase intention. Implications for future research and limitations were also discussed.
Originality/value
As private sale sites continue to grow in popularity, insight into the psychology and behaviors of shoppers at these sites has become more important. There has been, however, no published research that examines what motivates consumers to purchase from private sale sites.
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This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency.
Abstract
Purpose
This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency.
Design/methodology/approach
An in-depth qualitative inquiry of place branding processes in Cardiff (UK) was undertaken during the second wave of the COVID-19 pandemic. Semi-structured (online) interviews with 28 city representatives from the public, private and voluntary sectors are analysed using three-stage conceptual coding.
Findings
Five transitions in the meaning-making and engagement processes at the nexus of participatory place branding are identified: heightening value of the local environment; building and sharing local knowledge; embedding a sense of community into relational networks; innovating engagement channels; and blurring of roles and responsibilities. Combined, these demonstrate a cultivating place (brand) attachment and evolving logics around participation.
Research limitations/implications
Transitions in actor agency require monitoring over time, drawing on additional studies, wider samples and multidisciplinary frameworks.
Practical implications
Local knowledge and multi-actor networks are increasingly viewed as valuable assets, providing legitimacy for those in possession of these resources and for the brand. Practitioners, policy makers and community representatives should support innovative ways to involve and learn from local actors, including those not currently active across the place brand web.
Originality/value
Antecedents to actor agency are investigated, highlighting that during a period of disruption actors gained legitimacy for their participation by emphasising the value attached to localities, building place (brand) attachment and drawing on blurred place branding boundaries.
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Kenneth A. Tah and Oscar Martinez
The purpose of this paper is to examine the effect of specialization of the securitized assets portfolio on banks’ performance and securitization risk. In doing so, the paper…
Abstract
Purpose
The purpose of this paper is to examine the effect of specialization of the securitized assets portfolio on banks’ performance and securitization risk. In doing so, the paper addresses two important issues. First, whether the efficient risk–return trade-off for securitized asset portfolios is consistent with the principles of diversification. Second, whether the relationship between bank-level returns and securitized assets portfolio specialization is non-linear in securitization risk.
Design/methodology/approach
This paper used the fixed-effects panel regression model on US bank holding company data for the period 2001:Q2 to 2014:Q1.
Findings
The results show that securitized assets portfolio specialization increases returns and also reduces securitization default risk; banks’ return and securitized assets specialization are dependent in a non-linear manner on banks’ securitization risk. Additionally, it was also found that lower bank performance leads to higher securitization risk.
Originality/value
This paper is of value by demonstrating that diversification (specialization) of securitized assets portfolio would achieve better bank performance in low-risk (high-risk) scenarios.