Search results
1 – 10 of over 1000Seobgyu Song, Seunghyun “Brian” Park and Kwangsoo Park
This study assessed the effect of photo themes to facilitate social media user engagement in Facebook brand pages and emphasized the important role of designing images for…
Abstract
Purpose
This study assessed the effect of photo themes to facilitate social media user engagement in Facebook brand pages and emphasized the important role of designing images for developing destination marketing strategies.
Design/methodology/approach
This study analyzed 8,900 posts that were published by official tourism destination marketers for each destination (Hong Kong, Japan, South Korea). Text mining analysis, image thematic coding analysis and two-way ANOVA were applied to examine the significant differences across proposed determinants for the following engagements: the numbers of likes, comments and shares.
Findings
The results indicated that photographs on social media of three tourism destinations can be explored based on 11 categories of image themes. The themes' significant and distinct effects on three indicators of social media engagement were verified.
Originality/value
This research presented methodological insights by integrating thematic and statistical analyses with social media analytics. The findings of this study provided theoretical evidence of the importance of image themes in the context of social media engagement marketing. Based on the implications of this study, practitioners would enhance the effectiveness of social media marketing.
Details
Keywords
Seunghyun Brian Park and Kwangsoo Park
The purpose of this study is to develop research theme categories, investigate thematic trends between 1998 and 2013 and present changes in event management research topics.
Abstract
Purpose
The purpose of this study is to develop research theme categories, investigate thematic trends between 1998 and 2013 and present changes in event management research topics.
Design/methodology/approach
The coding instrument was developed for thematic analysis of 592 articles in four event management research journals and 106 event management articles in top-tier hospitality and tourism management (H&T) journals. Various intercoder reliability indices were calculated to ensure credibility of content analysis.
Findings
Major domains of research themes were identified across different periods and journals. Themes differed not only between the event management-focused journals and the hospitality and tourism (H&T) journals but also in different periods (1998-2003, 2004-2008 and 2009-2013).
Originality/value
First, this study analyzed all articles published in journals focusing on event management as well as event management research published in the H&T journals. Second, this paper improved the credibility of thematic analysis by developing a coding instrument of research themes and by reporting intercoder reliability. Third, this research captured changes in popularity of research themes of different periods and distinct research realms (event management journals versus H&T journals).
Details
Keywords
Seunghyun Brian Park, Jichul Jang and Chihyung Michael Ok
The purpose of this paper is to use Twitter analysis to explore diner perceptions of four types of Asian restaurants (Chinese, Japanese, Korean and Thai).
Abstract
Purpose
The purpose of this paper is to use Twitter analysis to explore diner perceptions of four types of Asian restaurants (Chinese, Japanese, Korean and Thai).
Design/methodology/approach
Using 86,015 tweets referring to Asian restaurants, this research used text mining and sentiment analysis to find meaningful patterns, popular words and emotional states in opinions.
Findings
Twitter users held mingled perceptions of different types of Asian restaurants. Sentiment analysis and ANOVA showed that the average sentiment scores for Chinese restaurants was significantly lower than the other three Asian restaurants. While most positive tweets referred to food quality, many negative tweets suggested problems associated with service quality or food culture.
Research limitations/implications
This research provides a methodology that future researchers can use in applying social media analytics to explore major issues and extract sentiment information from text messages.
Originality/value
Limited research has been conducted applying social media analysis in hospitality research. This study fills a gap by using social media analytics with Twitter data to examine the Twitter users’ thoughts and emotions for four different types of Asian restaurants.
Details
Keywords
Brian Park, Anaïs Tuepker, Cirila Estela Vasquez Guzman, Samuel Edwards, Elaine Waller Uchison, Cynthia Taylor and M. Patrice Eiff
The purpose of the study’s mixed-methods evaluation was to examine the ways in which a relational leadership development intervention enhanced participants’ abilities to apply…
Abstract
Purpose
The purpose of the study’s mixed-methods evaluation was to examine the ways in which a relational leadership development intervention enhanced participants’ abilities to apply relationship-oriented skills on their teams.
Design/methodology/approach
The authors evaluated five program cohorts from 2018–2021, involving 127 interprofessional participants. The study’s convergent mixed-method approach analyzed post-course surveys for descriptive statistics and interpreted six-month post-course interviews using qualitative conventional content analysis.
Findings
All intervention features were rated as at least moderately impactful by at least 83% of participants. The sense of community, as well as psychological safety and trust created, were rated as impactful features of the course by at least 94% of participants. At six months post-intervention, participants identified benefits of greater self-awareness, deeper understanding of others and increased confidence in supporting others, building relationships and making positive changes on their teams.
Originality/value
Relational leadership interventions may support participant skills for building connections, supporting others and optimizing teamwork. The high rate of skill application at six months post-course suggests that relational leadership development can be effective and sustainable in healthcare. As the COVID-19 pandemic and systemic crises continue to impact the psychological well-being of healthcare colleagues, relational leadership holds promise to address employee burnout, turnover and isolation on interprofessional care teams.
Details
Keywords
Brian R. Parks has been (Friday, 1st December 1989) appointed chief executive of the Macpherson PLC group of companies which has a turnover of approximately £100m and includes one…
Abstract
Brian R. Parks has been (Friday, 1st December 1989) appointed chief executive of the Macpherson PLC group of companies which has a turnover of approximately £100m and includes one of the United Kingdom's biggest paint manufacturers and leading names in the production of polymers, resins, industrial and wood finishes.
David O'Donnell, Philip O'Regan, Brian Coates, Tom Kennedy, Brian Keary and Gerry Berkery
In this theoretical, empirical and occasionally speculative paper we argue that human interaction is the critical source of intangible value in the intellectual age. This argument…
Abstract
In this theoretical, empirical and occasionally speculative paper we argue that human interaction is the critical source of intangible value in the intellectual age. This argument is supported with some perceptual evidence on the dimensions of intellectual capital (IC) from the Irish ICT sector. Key findings are that almost two thirds of organizational value is perceived to be intellectual and that half of this IC value is perceived to stem directly from the people dimension. Drawing on the system/lifeworld distinction in Habermas’ Theory of Communicative Action we claim that the dominant tenets of market and hierarchy are changing in both nature and scope in an increasingly knowing‐intensive economy. We argue strongly that these tenets must be complemented with ideas of community and lifeworld that place human interaction at the center of a more enlightened economic and social equation.
Details
Keywords
Abstract
Details
Keywords
Kevin Doyle and Brian H. Kleiner
Public sector management has never been overwhelmingly applauded for efficiency in operations; but in the last few decades accusations of mismanagement in the American federal…
Abstract
Public sector management has never been overwhelmingly applauded for efficiency in operations; but in the last few decades accusations of mismanagement in the American federal government have been common, particularly in the wake of the Grace Commission report and the Gramm‐Rudman Deficit Reduction Plan. The pressure is on government to streamline operations and become more “efficient”.