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Discusses the measurement of client server payback. suggests that companies should not be using return on investment because financial yardsticks cannot measure directly the long‐term competitive advantage given by increased productivity and communication related to information systems.

The “Battle in Seattle” has been credited with giving birth to a new, more radical phase in transnational social movement organizing; yet evidence suggests it may be misleading to speak of “global” social movements. In Seattle in 1999, the contribution of transnational movement organizations was quite modest compared with that of conventional, nationally based interest groups that focused on local resource mobilization and ideational preparation. This suggests that the basis of the new “global” social movements may be the well-established process of resource mobilization by which organized interest groups provide support for local activist communities.

Examines the current protection afforded to brand owners within the realms of cyberspace, specifically the World Wide Web. Trade mark law currently provides a benchmark for the law and its attempt to regulate the problematical operation of Internet addresses and Web sites. These commercial sites can be contacted by potential customers through the operation of “Internet domain names”. It is the abuse of these valuable domain names, however, that has aroused considerable controversy for brand owners over recent years. In particular, the apparently powerful terrestrial brands have proved easy targets as cyberbrands – for those rather unscrupulous individuals seeking to take advantage of considerable brand goodwill by placing them on the Internet, only to ransom to the highest bidder, often the (terrestrially) “legitimate owners”. Brand owners must remain vigilant, and this article analyses the curent situation and offers sensible and practical advice for those seeking safe and cost‐effective brand exposure on the Information SuperHighway.

An episode in the development of accounting for Private Finance Initiative (PFI) scheme transactions is explored from a social constructionist perspective. The “carrying” of meanings between sub‐worlds of the financial accounting world through social processes, principally by means of the standard‐setting body’s conceptual framework, is shown to be implicated in the social construction, maintenance and modification of accounting meanings. The social constructionist model is developed in several ways, some of which respond to particular characteristics of the financial accounting world.

The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel of consumers was recruited for an afternoon of wine tasting at vineyards in Napa, California. Several potential hedonistic, utilitarian and logistical factors (i.e. winery facilities, quality of the wine and order in which the winery was visited) were measured using a journal log that was maintained by participants following the tasting experience for a period of one‐month. The conclusions drawn from this study were that group size, confidence in one's ability to purchase wine and overall assessment of a vineyard's wine portfolio were more important than the hedonistic factors in terms of inducing a sale immediately following a taste.

Students living in urban environments tend to have lower academic achievement and college- and career-readiness skills than students living in suburban environments, as well as tend to be more at-risk for social-emotional learning problems. Research indicates that several school and community variables are related to this education discrepancy, and aligning these variables to best meet the needs of students is the best way to improve educational outcomes. This chapter will describe a collective impact initiative designed to align school, community, and nonprofit resources in an urban environment to best address the needs of students and increase academic success.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.