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Article
Publication date: 1 June 1997

Brian Keith Dosher and Brian H. Kleiner

Quality in the entertainment industry must be maintained in order for companies in the field to survive. Investigates some of the largest entertainment companies to see how they…

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Abstract

Quality in the entertainment industry must be maintained in order for companies in the field to survive. Investigates some of the largest entertainment companies to see how they maintain quality for the consumer. The investigation was done through on‐site interviews, phone interviews and a location visit. Although some companies define quality in different ways, gives strong evidence that quality is being maintained and is an important part of each company’s existence.

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Managing Service Quality: An International Journal, vol. 7 no. 3
Type: Research Article
ISSN: 0960-4529

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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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