There's an important new pattern in buyer choice processes: consumer schizophrenia. Consumers are making decisions on what to put in their shopping carts based on mutually…
Abstract
There's an important new pattern in buyer choice processes: consumer schizophrenia. Consumers are making decisions on what to put in their shopping carts based on mutually contradictory or antagonistic motives.
Fatemeh Habibi, Caroline Anne Hamilton, Michael John Valos and Michael Callaghan
The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in…
Abstract
Purpose
The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social media implementation. Previous research has demonstrated differences between B2B and business-to-consumer (B2C) marketing.
Design/methodology/approach
The paper draws on existing B2B marketing, social media and organisational orientation literature, both academic and practitioner. This facilitates the development of a conceptual model and research proposition as a basis of further research into addressing contemporary barriers to B2B social media implementation.
Findings
The paper contends that each of the four components of the EMO addresses different implementation issues faced in implementing social media and, more specifically, the unique issues faced by B2B marketers.
Research limitations/implications
The paper is conceptual in nature; however, it provides directions for future empirical research.
Practical implications
The differences in promotional and sales channels and messages required in B2B context are addressed in the research propositions. The paper highlights implementation challenges and how a particular organisational orientation can facilitate the decision-making in dealing with them.
Originality/value
The paper provides a unique theoretical contribution by introducing the EMO conceptual model in a specific context of B2B social media marketing.
Details
Keywords
Aims to review some new technology “gadgets” and personal electronics that may address work‐related functions and entertainment interests of library service providers and library…
Abstract
Purpose
Aims to review some new technology “gadgets” and personal electronics that may address work‐related functions and entertainment interests of library service providers and library users.
Design/methodology/approach
A review with descriptions of new technologies which might impact library services.Findings –Computer technology expanding into everyday life has ensured that gadgets play a significant role in our daily routines. We use them at work, home, and during leisure time. The gadgets range from smartphones, keyboards, headphones, media storage devices, and more. The range of materials, functionality, and application increases every quarter and changes can be seen in many different products. This list of new gadgets is, just that, a demonstration of creative invention at work to make life and work simpler, and more fun.Originality/value – Provides descriptions of some gadgets of value to information seekers.
Details
Keywords
Jordan Lacey, Sarah Pink, Lawrence Harvey and Stephan Moore
The purpose of this paper is to report the results of an industry-funded qualitative interdisciplinary research project that has produced a new approach to motorway noise…
Abstract
Purpose
The purpose of this paper is to report the results of an industry-funded qualitative interdisciplinary research project that has produced a new approach to motorway noise management called “noise transformation”.
Design/methodology/approach
Four iterative design tests guided by listening as methodology. These included field recordings, laboratory tests and two field tests. Field tests were conducted in combination with ethnographers, who verified community responses to field-based transformations.
Findings
Transformation requires an audible perception of both background and introduced sounds in all instances. Transformation creates a 1–2 dB increase in background sound levels, making it counterintuitive to traditional noise attenuation approaches. Noise transformation is an electroacoustic soundscape design method that treats noise as a “design material”. When listening to motorway noise transformations, participants were actually experiencing another rendering of a sound that they had already acquired a degree of attunement to. Thus, they experienced transformations as somehow familiar or normal and easy to feel comfortable with.
Originality/value
Noise transformation is a new approach to noise management. Typically, noise management focusses on reduction in dB levels. Noise transformation focusses on changing the perceptual impact of noise to make it less annoying. It brings together urban design, composition and ethnography as a means to think about the future design of outdoor environments affected by motorway traffic noise, and should be of interests to planners, designers and artists. The authors have structured the paper around listening as methodology, through which both design and ethnography outcomes were achieved.