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Publication date: 1 May 1998

Gerard Prendergast, Norman Marr and Brent Jarratt

Builds on an article, which looked at tenant‐manager relationships in shopping centres, published by the authors in IJRDM, Vol. 24 No. 9. Using data from the same research…

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Abstract

Builds on an article, which looked at tenant‐manager relationships in shopping centres, published by the authors in IJRDM, Vol. 24 No. 9. Using data from the same research project, this article compares the views of shopping centre and non‐shopping centre retailers. Despite many countries having seen a substantial growth in the number of shopping centres, not all retailers choose to locate within a shopping centre, and some retailers actively oppose shopping centres. A survey of clothing retailers in New Zealand showed that retailers in centres tended to have higher sales turnover than those outside centres. Retailers inside centres believed much more strongly that there are opportunities in locating within a centre. The main reasons for retailers not locating in centres were that the levels of rent are too high and the trading hours are too long.

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International Journal of Retail & Distribution Management, vol. 26 no. 4
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 October 1996

Gerard Prendergast, Norman Marr and Brent Jarratt

Presents research which explores tenant‐manager relationships in managed shopping centres. In order to address this issue a sample of 16 shopping centre managers and 45 clothing…

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Abstract

Presents research which explores tenant‐manager relationships in managed shopping centres. In order to address this issue a sample of 16 shopping centre managers and 45 clothing retailers within these centres was taken in the lower North Island of New Zealand. Clothing retailers were chosen because of their tendency to locate in centres. Results showed that most managers were located at the centre site ‐ which assists in manager‐tenant communications. Managers tended to set tenant rent based on the area and site to be leased. When it came to shopping centre managers selecting tenants, store credibility and willingness to take part in public relations activities were the most important factors. Once the tenants were selected, managers encouraged most of them to contribute to an in‐house marketing fund. When it came to specific relationship issues, managers tended to have more positive views of their relationship with the tenants than the tenants themselves. Concludes that, although the centres have enjoyed success in New Zealand until now, there is still a need for managers and retailers to strive to work together in order to benefit equally from the relationship they have.

Details

International Journal of Retail & Distribution Management, vol. 24 no. 9
Type: Research Article
ISSN: 0959-0552

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