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Article
Publication date: 5 September 2008

Allen Marber, Paul M. Wellen, Boo Shin Yoon and Brenda Torres

The purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as…

1552

Abstract

Purpose

The purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as well, especially Japan. What is the formula for success in this country?

Design/methodology/approach

A review of the literature has been undertaken in an effort to understand the success of Chanel in the Japanese marketplace.

Findings

The success of Chanel in Japan clearly demonstrates that an understanding of a marketplace combined with classic marketing strategy principles including the marketing mix elements of product, price, promotion and distribution can lead to a brand's success in the international arena.

Research limitations/implications

Though there are several universal marketing “truths” presented in this paper, a caution must be noted when generalizing from one company to a universe of firms.

Practical implications

This paper provides an excellent example of how classic marketing strategy as taught in all basic marketing courses is applied to a real world company. It shows that adherence to a few simple marketing concepts, including an understanding of the customer's psyche, can pay significant dividends for all firms.

Originality/value

This paper provides a blueprint to those firms seeking to “crack” any market, of any size, anywhere in the world.

Details

Competitiveness Review: An International Business Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1059-5422

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Article
Publication date: 1 June 2002

Brenda York

Notes that the private club industry is a unique segment within the broader hospitality industry and, relative to other segments of the hospitality industry, very little research…

2356

Abstract

Notes that the private club industry is a unique segment within the broader hospitality industry and, relative to other segments of the hospitality industry, very little research has focused on it. Pannell Kerr Forster (PFK) publishes an annual publication that tracks the operating and financial performance of more than 200 private clubs. Provides a statistical analysis of data from PKF’s Clubs in Town & Country publication in order to identify top line trends emerging in the North American club market. Membership, revenue and expense trends are explored over a 20‐year time line.

Details

International Journal of Contemporary Hospitality Management, vol. 14 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 2 February 2010

Heinz‐Dieter Meyer and Brenda Shannon

The purpose of this paper is to propose, as a candidate for a signature pedagogy, a method centered on case writing and peer review.

1001

Abstract

Purpose

The purpose of this paper is to propose, as a candidate for a signature pedagogy, a method centered on case writing and peer review.

Design/methodology/approach

In this method, aspiring education leaders use the writing of case studies – frequently featuring themselves as an actor in a narrative of organizational development or change – to advance their reflection in and on action. The study is then shared with members of the candidate's peer group (cohort members, faculty, or senior practitioners) as a step to building and integrating the candidate in a community of practice. To illustrate, the authors publish the case of a novice school‐leader's voyage to create unity and solidarity among a divided staff. The paper shows that case writing can enrich our arsenal of pedagogies that move the novice beyond the dualism of scholarship and practice.

Findings

Case writing uniquely facilitates reflection‐in‐action and the building of communities of practice.

Practical implications

Innovative pedagogies are required if practitioner education and training are to take their distinct place next to that of researchers and academics.

Originality/value

This paper describes the use of case writing cum peer review as a tool to develop the practical knowledge of fledgling educational leaders.

Details

Journal of Educational Administration, vol. 48 no. 1
Type: Research Article
ISSN: 0957-8234

Keywords

Available. Content available
Book part
Publication date: 26 November 2021

Abstract

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-80262-173-0

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Article
Publication date: 5 October 2010

Brenda Sternquist and Lu Wang

Retailers act as assemblers of merchandise, selecting goods from among a wide range of available products in order to enhance customer value and loyalty. The purpose of this paper…

1149

Abstract

Purpose

Retailers act as assemblers of merchandise, selecting goods from among a wide range of available products in order to enhance customer value and loyalty. The purpose of this paper is to investigate the Chinese retail buying system, focusing on the buying committee, which is defined as a group of individuals from different positions that have the authority to make final judgments and decisions regarding such matters as adding or eliminating new products.

Design/methodology/approach

This study uses a survey administered to retail buyers.

Findings

Results of independent t‐tests support the hypothesis that the influence of guanxi will be greater in the retail firms without a buying committee. State‐owned enterprises are more likely to use a buying committee than non‐state‐owned enterprises.

Research limitations/implications

Although the sample represents buyers from many regions in China it is not a random sample; this limits the generalizing of results.

Practical implications

Suppliers wishing to sell to Chinese retailers need to know how selling to a retailer using a buying committee will affect their access to buyers.

Originality/value

This is the only paper describing research that focuses on the internal structure of a buying committee within a Chinese retail store. Data of this nature are extremely difficult to obtain.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 March 1987

S.D. NEILL

A discussion of the nature of information is undertaken by bringing together the views of Brenda Dervin and Karl Popper on subjectivity and objectivity as these relate to…

313

Abstract

A discussion of the nature of information is undertaken by bringing together the views of Brenda Dervin and Karl Popper on subjectivity and objectivity as these relate to information use. It is shown that while they take different routes, they come to similar positions. From the historical development of information science, some work on the problem of information management is selected to show the relevance of the philosophical discussion to the practice. The overall purpose is to establish information as an existent with which librarians and information scientists work in a peculiar way, resulting in the acts of classification and indexing as applied in information retrieval systems (or libraries). The nature of information and its relationship to human activities is seen to be fundamental to the practice and principles of the profession as well as the science. I use the word ‘librarian’ to indicate the intermediary since the word ‘intermediary’ can carry the meaning ‘human and/or non‐human’. Here we are concerned with human problems.

Details

Journal of Documentation, vol. 43 no. 3
Type: Research Article
ISSN: 0022-0418

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Article
Publication date: 1 May 2005

Brenda Coldwell

Offering controlled drinking as opposed to abstinence‐only treatment continues to cause controversy in the alcohol field. Typically, the US diverges from Europe on the feasibility…

59

Abstract

Offering controlled drinking as opposed to abstinence‐only treatment continues to cause controversy in the alcohol field. Typically, the US diverges from Europe on the feasibility of controlled drinking as a treatment goal ‐ in the US alcohol dependence is typically depicted as a ‘recurring disease’ and the ‘successful abstainer’ as a ‘recovering’ though never ‘recovered’ alcoholic. Here Brenda Coldwell, an experienced clinician in the alcohol field, offers a critical review of the persistence of old arguments and, in doing so, proposes the provision of abstinence and controlled drinking in the name of ‘best clinical practice’. For if we don't, as Coldwell argues, people will do as they have always done and make their own choices ‐ but without the benefit of tried and tested therapeutic interventions.

Details

Drugs and Alcohol Today, vol. 5 no. 1
Type: Research Article
ISSN: 1745-9265

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Book part
Publication date: 3 February 2015

Cecilia Silva, Molly Weinburgh and Kathy Horak Smith

In a university/district collaboration, three college professors and authors of this chapter co-taught with four teachers over a period of seven years. This study explores the…

Abstract

In a university/district collaboration, three college professors and authors of this chapter co-taught with four teachers over a period of seven years. This study explores the perceived changes in thought and practice of both groups as a result of providing three-week summer school programs for fifth and eighth grade emergent bilinguals. This research is grounded in qualitative methodologies of self-study and case study. We present our joint story as a self-study. Data were collected in the form of lesson plan notes, yearly journals, personal notes, audiotapes of meetings, and in-depth interviews/discussions of those involved in the bounded context. Resulting themes were situated meaning, hybrid language, and a 5R Instructional Model. A case study design is used to present the data from the four in-service teachers. Data were collected from field notes and interviews. Several themes emerged from the teacher data, all of which are components of situated meaning: professional development as side-by-side teaching and learning, recognition of and interest in curriculum integration, and change in classroom practice. Findings indicate that the summer program was a meaningful avenue for professional development (PD) for both groups. However, within group similarities were stronger than across group. The experience changed the way we teach and how we develop PD for teachers. The implications for professors and K-12 teachers are discussed and suggestions for further study and PD are given.

Details

Research on Preparing Inservice Teachers to Work Effectively with Emergent Bilinguals
Type: Book
ISBN: 978-1-78441-494-8

Keywords

Available. Open Access. Open Access
Article
Publication date: 15 January 2019

Susan V. Iverson, Brenda L. McKenzie and Malina Halman

Givensocietalcallsfortransformationalleadershipthatwillliftpeopletohigherlevelsof motivation and critical consciousness, this paper critiques existing student leadership education…

158

Abstract

Givensocietalcallsfortransformationalleadershipthatwillliftpeopletohigherlevelsof motivation and critical consciousness, this paper critiques existing student leadership education efforts and proposes that leadership educators adopt core tenets of feminism in order to prepare students to be engaged, change-oriented leaders in their communities. Today’s literature on student leadership development places an over-emphasis on positional leadership, technical problems, and leadership competencies. Feminism can serve as a theoretical strategy for addressingtheseproblemsbyconsideringthecomplexitiesofidentity,re-conceptualizingpower, amplifying student voice, and encouraging activism. In particular, we argue that consciousness- raising is essential for leadership development and offer ways in which it can be employed within leadership curriculum, among student leaders, and among leadership educators.

Details

Journal of Leadership Education, vol. 18 no. 1
Type: Research Article
ISSN: 1552-9045

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Article
Publication date: 21 August 2019

Hayley Weddle, Marie Lockton and Amanda Datnow

While the benefits of teacher collaboration are well documented, less is known about how emotions intersect with teachers’ collective work. Educational change is an emotional…

1338

Abstract

Purpose

While the benefits of teacher collaboration are well documented, less is known about how emotions intersect with teachers’ collective work. Educational change is an emotional process, as reform efforts often involve shifts in teachers’ daily routines and professional identities. To better understand these complexities, the purpose of this paper is to investigate the emotional dimensions of teachers’ collaborative efforts to improve instruction.

Design/methodology/approach

Drawing on qualitative data, this longitudinal case study of one teacher team explores how teacher collaboration for instructional improvement intersects with emotional geographies. Data analyzed include three years of meeting observations and annual interviews with teachers and school leaders.

Findings

An analysis of data reveals how emotions both shaped and were shaped by teachers’ collaboration experiences. Varying beliefs about practice, expectations about collective work and identity (in this case, gender) impacted collaboration and subsequently opportunities for instructional improvement.

Practical implications

This study demonstrates how attending to the emotional aspects of teacher collaboration could serve as an effective strategy for bolstering capacity-building efforts. Findings highlight the interplay between emotional geographies, suggesting that common ground across one geography could potentially be built upon to close gaps across others.

Originality/value

This study provides a unique longitudinal exploration of the emotional dimensions of teachers’ collective work. The study also contributes to new knowledge about the ways in which teachers’ emotions and collaborative experiences intersect, including the interplay between emotional geographies.

Details

Journal of Professional Capital and Community, vol. 4 no. 4
Type: Research Article
ISSN: 2056-9548

Keywords

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